Shayne Ward

Shayne Ward — pop artist from GB.

Shayne Ward, the UK X Factor winner in 2005, quickly rose to fame with his debut single "That's My Goal," which became the UK's Christmas Number 1. Following…

Influence: 57.59% Fanbase: 44.52% Trending: 64.13% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 34.82% • Very Strong

As of 2025-09-10

1,540,377

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 08:06:59 UTC

Genres

popdance poppost-teen poppoptalent showmainstream popeuropeaneuropop

Biography

Shayne Ward, the UK X Factor winner in 2005, quickly rose to fame with his debut single "That's My Goal," which became the UK's Christmas Number 1. Following the success of his first album, Ward released his second album, "Breathless," featuring hit singles like "If That's Ok with You" and "No U Hang Up." Ward continues to showcase his musical talent with his recent charity single "Over the Rainbow," which reached Number 1 on UK iTunes in support of the NHS. In addition to his music career, Ward is set to make his feature film debut in the action thriller "The Ascent," directed by Tom Paton and releasing on June 7th.

Born in Manchester, England, on October 16th, 1984, Shayne Ward began his career performing in working men's clubs and bars with the group Destiny before signing with Syco Records in 2005. His quick rise to fame continued with successful singles like "No Promises" and his second album, "Breathless," which reached number two in the UK charts. Ward's musical journey has led to the release of his third album, "Obsession," along with his recent charitable efforts in releasing "Over the Rainbow" to support the NHS. Ward's foray into acting will be marked by the release of "The Ascent," an action thriller set to debut on June 7th across major platforms.

Top Brand Affinities

Report Date: 2025-09-10

Shayne Ward is already in the conversation with 18-24 & 25-34 audiences in INDIA, UNITED STATES, THAILAND. The audience is male-leaning (54%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (53,448 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to ITV, River Island, Kurt Geiger points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shayne Ward score 0.13% — Low bucket.

Brand: ITVBrand: River IslandBrand: Kurt Geiger

Followers:1,540,377

Engagements:1,996

Rate:0.1%

Posts:1,244

Avg Likes:1,951

Avg Comments:101

Avg Views:53,448

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,540,377 · Engagements 1,996 · Rate 0.1% Posts 1,244 · Views 53,448 · Avg Likes 1,951 · Avg Comments 101 · Avg Views 53,448	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 39% 35-44: 7% 13-17: 5%	Largest: 18-24 (46%); next: 25-34 (39%)
Gender Split	Female: 46% Male: 54% Non-binary/Other: 0%	Skews male (54%)
Top Countries	INDIA (13%) UNITED STATES (11%) THAILAND (10%) VIETNAM (8%) BANGLADESH (5%)	Top regions: INDIA (13%), UNITED STATES (11%), THAILAND (10%)
Platform Engagement	Instagram: 1,013 avg likes/post · Youtube: 53,448 avg views/post	Best reach: Youtube 53,448 avg views; best engagement: Instagram 1,013 avg likes

Top Brand Affinities

ITV

Score: 34.82

River Island

Score: 26.16

Kurt Geiger

Score: 25.25

Morrisons

Score: 22.40

Waitrose

Score: 22.36

Score: 21.10

ASDA

Score: 20.47

Costa Coffee

Score: 18.02

Debenhams

Score: 17.88

Sainsbury's

Score: 17.22

Marks & Spencer

Score: 16.54

Ted Baker

Score: 15.79

Brand	Category	Score
ITV		34.82
River Island		26.16
Kurt Geiger		25.25
Morrisons		22.40
Waitrose		22.36
Next		21.10
ASDA		20.47
Costa Coffee		18.02
Debenhams		17.88
Sainsbury's		17.22
Marks & Spencer		16.54
Ted Baker		15.79
boohoo		13.18
TUI		12.08
ALDI		11.13
Primark		11.03
All Saints		10.96
T.G.I. Friday's		9.86
MISSGUIDED		9.53
Selfridges		9.30
Tesco		9.04
Cadbury		8.79
Lush		8.66
Newdress		8.62
Haribo		7.11
Baileys		6.49
Clarks		5.88
Ryanair		5.56
Harrods		5.30
Vivienne Westwood		5.25
LEGOLAND		4.98
Superdry		4.90
Topshop		4.70
Hilton		4.01
Columbia Pictures		3.76
Pandora		3.64
Showtime		3.51
ASOS		3.47
Lindt		3.36
Babybump		3.25
Pringles		3.17
BBC		3.17
Emporium		3.06
Martini		3.04
Aperol		2.98
Michael Kors		2.89
Guinness		2.82
Paramount Pictures		2.80
Mulberry		2.75
Sunnies Studios		2.49