Shaybo

Shaybo — hip-hop & rap artist from GB.

Shaybo, the lyrically dexterous Queen of the South, delivers ruthless bars with a personable touch, blending directness with humor in her music. Referencing…

Influence: 48.78% Fanbase: 15.38% Trending: 65.48% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

boohoo • 29.46% • Very Strong

As of 2025-09-09

168,016

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:09:13 UTC

Genres

hip-hop & raphip-hop/raplondon rapcontemporary hip hophip hop

Biography

Shaybo, the lyrically dexterous Queen of the South, delivers ruthless bars with a personable touch, blending directness with humor in her music. Referencing the show 'Queen of the South' in breakout tracks like 'HB Freestyle', Shaybo solidifies her position as one of the hardest UK rappers, showcasing her journey from past struggles to present empowerment through her songs.

Drawing from personal history and her background in social work, Shaybo's music serves as both a reflection of her experiences and a source of empowerment for others. Her raw and defiant versatility sets her apart in the UK music scene, offering a unique blend of storytelling, emotion processing, and empowerment for listeners, making her a standout artist in her genre.

Top Brand Affinities

Report Date: 2025-09-09

Shaybo has momentum with 18-24 & 25-34 audiences—particularly in UNITED KINGDOM, UNITED STATES, FRANCE. A heavily female (62%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 11,250 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with boohoo, Kurt Geiger, ITV signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shaybo score 0.51% — Low bucket.

Brand: boohooBrand: Kurt GeigerBrand: ITV

Followers:168,016

Engagements:852

Rate:0.5%

Posts:291

Avg Likes:788

Avg Comments:39

Avg Views:11,911

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 168,016 · Engagements 852 · Rate 0.5% Posts 291 · Views 11,911 · Avg Likes 788 · Avg Comments 39 · Avg Views 11,911	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 36% 13-17: 6% 35-44: 5%	Largest: 18-24 (52%); next: 25-34 (36%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	UNITED KINGDOM (29%) UNITED STATES (20%) FRANCE (4%) KENYA (4%) CANADA (4%)	Top regions: UNITED KINGDOM (29%), UNITED STATES (20%), FRANCE (4%)
Platform Engagement	Instagram: 373 avg likes/post · Tiktok: 11,250 avg views/post · Youtube: 661 avg views/post	Best reach: Tiktok 11,250 avg views; best engagement: Tiktok 380 avg likes

Top Brand Affinities

boohoo

Score: 29.46

Kurt Geiger

Score: 26.86

ITV

Score: 23.95

MISSGUIDED

Score: 23.15

Mixcloud

Score: 21.48

River Island

Score: 19.39

Sky Sports

Score: 16.43

True Religion

Score: 15.77

ASOS

Score: 15.27

Selfridges

Score: 13.81

Amazon Music

Score: 13.03

Palm Angels

Score: 12.56

Brand	Category	Score
boohoo		29.46
Kurt Geiger		26.86
ITV		23.95
MISSGUIDED		23.15
Mixcloud		21.48
River Island		19.39
Sky Sports		16.43
True Religion		15.77
ASOS		15.27
Selfridges		13.81
Amazon Music		13.03
Palm Angels		12.56
Nasty Gal		10.52
Vivienne Westwood		8.58
Fenty beauty		8.32
SoundCloud		7.95
Stone Island		7.73
JACQUEMUS		7.73
Topshop		7.67
Hennessy		7.64
Foot Locker		7.62
Primark		7.53
Pioneer		7.51
Vauxhall		7.23
Alexander McQueen		6.94
FashionNova		6.70
Barbie		6.62
Beats Electronics		6.51
Ableton		6.30
Harrods		5.84
Clarks		5.66
shein		5.61
Dsquared		5.56
Fendi		5.33
BBC		5.16
Spotify Music		4.99
Coach		4.94
UGG		4.81
BALMAIN		4.71
Versace		4.62
Steve Madden		4.61
Urban Outfitters		4.55
SheInside		4.45
CNN		4.22
Jimmy Choo		4.14
Timberland		4.07
Bershka		4.05
Christian Louboutin		4.02
NARS Cosmetics		3.95
Moncler		3.87