Shawn Desman
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
342,991
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 10:02:08 UTC
Genres
Biography
Shawn Desman has momentum with 18-24 & 25-34 audiences—particularly in CANADA, UNITED STATES, PORTUGAL. A heavily female (74%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 78,400 avg views per post, and Tiktok keeps engagement compounding. Audience overlap with Holt Renfrew, Hudson's Bay, Value Village signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 342,991 · Engagements 7,777 · Rate 2.3% Posts 1,791 · Views 80,129 · Avg Likes 7,154 · Avg Comments 744 · Avg Views 80,129 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 50% 25-34: 35% 13-17: 8% 35-44: 6% |
Largest: 18-24 (50%); next: 25-34 (35%) |
| Gender Split |
Female: 74% Male: 26% Non-binary/Other: 0% |
Skews female (74%) |
| Top Countries |
CANADA (74%) UNITED STATES (9%) PORTUGAL (3%) NIGERIA (2%) UNITED KINGDOM (1%) |
Top regions: CANADA (74%), UNITED STATES (9%), PORTUGAL (3%) |
| Platform Engagement | Instagram: 3,469 avg likes/post · Tiktok: 78,400 avg views/post · Youtube: 1,729 avg views/post | Best reach: Tiktok 78,400 avg views; best engagement: Tiktok 3,675 avg likes |
Top Brand Affinities
Holt Renfrew
Hudson's Bay
Value Village
Scotiabank
Tim Hortons
Air Canada
FabFitFun
Budweiser
Sanderson
Arbonne
NHL
Lululemon Athletica
| Brand | Category | Score |
|---|---|---|
| Holt Renfrew | 105.07 | |
| Hudson's Bay | 62.02 | |
| Value Village | 60.46 | |
| Scotiabank | 59.56 | |
| Tim Hortons | 38.53 | |
| Air Canada | 26.43 | |
| FabFitFun | 19.66 | |
| Budweiser | 13.95 | |
| Sanderson | 11.95 | |
| Arbonne | 10.97 | |
| NHL | 10.83 | |
| Lululemon Athletica | 9.89 | |
| Amazon Music | 9.71 | |
| Influenster | 8.44 | |
| iHeartRadio Music Awards | 8.25 | |
| Barbie | 7.83 | |
| OLD NAVY | 7.43 | |
| MamaBear | 7.38 | |
| Hot Topic | 7.20 | |
| American Eagle | 6.65 | |
| Kate Spade | 6.58 | |
| Sephora | 6.32 | |
| Grand Theft Auto | 6.27 | |
| Champion | 6.05 | |
| Bath & Body Works | 5.89 | |
| Steve Madden | 5.65 | |
| Smashbox | 5.59 | |
| Iberostar Hotels & Resorts | 5.20 | |
| Power Rangers | 5.15 | |
| Babybump | 5.04 | |
| NBC | 4.97 | |
| Columbia Pictures | 4.76 | |
| Marc Jacobs | 4.67 | |
| Margaritaville | 4.57 | |
| Bud Light | 4.54 | |
| Coach | 4.54 | |
| Costco | 4.52 | |
| Kylie Cosmetics | 4.48 | |
| NARS Cosmetics | 4.27 | |
| Paramount Pictures | 4.19 | |
| Showtime | 4.01 | |
| Redken | 3.99 | |
| Forever 21 | 3.95 | |
| Too Faced Cosmetics | 3.94 | |
| CBS | 3.85 | |
| Urban Outfitters | 3.70 | |
| Guess | 3.70 | |
| Pfizer | 3.68 | |
| FashionNova | 3.68 | |
| PetSmart | 3.65 |
Official Profiles
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LoginArtist: Shawn Desman
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-10 04:00 UTC | Jamie Fine, Shawn Desman | MTELUS | Montréal, Canada | |
| 2025-12-11 03:00 UTC | Shawn Desman | Bronson Centre | Ottawa, Canada | |
| 2025-12-13 03:00 UTC | Shawn Desman | HISTORY | Toronto, Canada |
