Shawn Colvin

Shawn Colvin

Country: US | Gender: female

Influence: 58.61% Fanbase: 39.16% Trending: 68.34% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Amazon Music • 18.56% • Very Strong

As of 2025-09-11

34,729

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 16:48:28 UTC

Genres

poppopnew wave popmainstream poprockpop rockamericanlilithectofolkfolk & traditionalfolkfolk rocksinger-songwriteraustin singer-songwriter

Biography

Shawn Colvin, a prominent figure in the "new folk movement" of the late '80s, distinguished herself by infusing the genre with a fresh, personal, and pop-influenced style that stood out from the clichés and formulaic arrangements commonly found in folk music. Her Grammy-winning debut album in 1991 set the stage for her mainstream breakthrough with the hit single "Sunny Came Home" in 1997. Born in Vermillion, South Dakota, in 1956, Colvin's musical journey began at a young age when she taught herself to play the guitar, eventually leading her to collaborations with artists like Suzanne Vega and John Leventhal.

After honing her craft in various folk circuits and off-Broadway productions throughout the '80s, Colvin's career took off when she found a songwriting partner in John Leventhal, who helped bring her lyrics to life with his melodies. Despite facing setbacks like temporary retirement due to vocal nodes, Colvin's perseverance and talent shone through, propelling her to critical acclaim and commercial success. Her ability to transcend the traditional confines of folk music and connect with audiences on a deeper, more relatable level solidified her status as a trailblazer in the music industry.

Shawn Colvin Marketing Affinity & Brand Fit Data

Report Date: 2025-09-11

Shawn Colvin resonates most with 45-64 & 35-44 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, CANADA. With a heavily female (64%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (194 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to Amazon Music, HBO Max, Pro Tools makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Shawn Colvin score 0.56%Low bucket.
Brand: Amazon MusicBrand: HBO MaxBrand: Pro Tools
Followers:34,729
Engagements:194
Rate:0.6%
Posts:1,279
Views:0
Avg Likes:194
Avg Comments:14
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 34,729 · Engagements 194 · Rate 0.6%
Posts 1,279 · Views 0 · Avg Likes 194 · Avg Comments 14 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 45-64: 50%
35-44: 26%
25-34: 16%
18-24: 6%
Largest: 45-64 (50%); next: 35-44 (26%)
Gender Split Female: 64%
Male: 36%
Non-binary/Other: 0%
Skews female (64%)
Top Countries UNITED STATES (80%)
UNITED KINGDOM (4%)
CANADA (3%)
AUSTRALIA (1%)
ITALY (1%)
Top regions: UNITED STATES (80%), UNITED KINGDOM (4%), CANADA (3%)
Platform Engagement Instagram: 194 avg likes/post best engagement: Instagram 194 avg likes

Top Brand Affinities

Amazon Music
Score: 18.56
HBO Max
Score: 10.18
Pro Tools
Score: 9.65
Schwartz's
Score: 9.54
Sennheiser
Score: 9.46
Paramount Pictures
Score: 9.41
Kickstarter
Score: 8.18
NBC
Score: 6.46
Gillette
Score: 6.11
Kroger
Score: 5.95
Spotify Music
Score: 5.82
Verizon
Score: 5.50
Brand Category Score
Amazon Music 18.56
HBO Max 10.18
Pro Tools 9.65
Schwartz's 9.54
Sennheiser 9.46
Paramount Pictures 9.41
Kickstarter 8.18
NBC 6.46
Gillette 6.11
Kroger 5.95
Spotify Music 5.82
Verizon 5.50
Margaritaville 5.49
CNN 5.28
Pfizer 5.24
Walgreens 5.08
Holden 4.96
iHeartRadio Music Awards 4.90
Bethesda Softworks 4.71
Leica 4.47
NORDSTROM 4.37
Nixon 4.29
Hurley 3.94
Emporium 3.79
Cadillac 3.69
Coors 3.59
Guinness 3.44
Heinz 3.38
Airbnb 3.21
Costco 3.03
Baileys 3.01
The Olympic Games 2.96
Martini 2.90
Showtime 2.79
Columbia Pictures 2.78
Amazon 2.77
Pixar 2.74
Nickelodeon 2.67
Mulberry 2.60
MTV 2.59
BBC 2.44
Target 2.40
Paypal 2.28
Chrysler 2.28
Busch 2.24
Budweiser 2.18
Aperol 2.02
Warner Bros 2.02
Boeing 2.01
Snickers 1.98

Official Profiles

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Artist: Shawn Colvin

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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