Shawn Colvin
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
34,729
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
2025-12-07 16:48:28 UTC
Genres
Biography
After honing her craft in various folk circuits and off-Broadway productions throughout the '80s, Colvin's career took off when she found a songwriting partner in John Leventhal, who helped bring her lyrics to life with his melodies. Despite facing setbacks like temporary retirement due to vocal nodes, Colvin's perseverance and talent shone through, propelling her to critical acclaim and commercial success. Her ability to transcend the traditional confines of folk music and connect with audiences on a deeper, more relatable level solidified her status as a trailblazer in the music industry.
Shawn Colvin resonates most with 45-64 & 35-44 audiences and shows durable presence in UNITED STATES, UNITED KINGDOM, CANADA. With a heavily female (64%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (194 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to Amazon Music, HBO Max, Pro Tools makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 34,729 · Engagements 194 · Rate 0.6% Posts 1,279 · Views 0 · Avg Likes 194 · Avg Comments 14 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 50% 35-44: 26% 25-34: 16% 18-24: 6% |
Largest: 45-64 (50%); next: 35-44 (26%) |
| Gender Split |
Female: 64% Male: 36% Non-binary/Other: 0% |
Skews female (64%) |
| Top Countries |
UNITED STATES (80%) UNITED KINGDOM (4%) CANADA (3%) AUSTRALIA (1%) ITALY (1%) |
Top regions: UNITED STATES (80%), UNITED KINGDOM (4%), CANADA (3%) |
| Platform Engagement | Instagram: 194 avg likes/post | best engagement: Instagram 194 avg likes |
Top Brand Affinities
Amazon Music
HBO Max
Pro Tools
Schwartz's
Sennheiser
Paramount Pictures
Kickstarter
NBC
Gillette
Kroger
Spotify Music
Verizon
| Brand | Category | Score |
|---|---|---|
| Amazon Music | 18.56 | |
| HBO Max | 10.18 | |
| Pro Tools | 9.65 | |
| Schwartz's | 9.54 | |
| Sennheiser | 9.46 | |
| Paramount Pictures | 9.41 | |
| Kickstarter | 8.18 | |
| NBC | 6.46 | |
| Gillette | 6.11 | |
| Kroger | 5.95 | |
| Spotify Music | 5.82 | |
| Verizon | 5.50 | |
| Margaritaville | 5.49 | |
| CNN | 5.28 | |
| Pfizer | 5.24 | |
| Walgreens | 5.08 | |
| Holden | 4.96 | |
| iHeartRadio Music Awards | 4.90 | |
| Bethesda Softworks | 4.71 | |
| Leica | 4.47 | |
| NORDSTROM | 4.37 | |
| Nixon | 4.29 | |
| Hurley | 3.94 | |
| Emporium | 3.79 | |
| Cadillac | 3.69 | |
| Coors | 3.59 | |
| Guinness | 3.44 | |
| Heinz | 3.38 | |
| Airbnb | 3.21 | |
| Costco | 3.03 | |
| Baileys | 3.01 | |
| The Olympic Games | 2.96 | |
| Martini | 2.90 | |
| Showtime | 2.79 | |
| Columbia Pictures | 2.78 | |
| Amazon | 2.77 | |
| Pixar | 2.74 | |
| Nickelodeon | 2.67 | |
| Mulberry | 2.60 | |
| MTV | 2.59 | |
| BBC | 2.44 | |
| Target | 2.40 | |
| Paypal | 2.28 | |
| Chrysler | 2.28 | |
| Busch | 2.24 | |
| Budweiser | 2.18 | |
| Aperol | 2.02 | |
| Warner Bros | 2.02 | |
| Boeing | 2.01 | |
| Snickers | 1.98 |
Official Profiles
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LoginArtist: Shawn Colvin
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















