SHAUN

SHAUN

Country: KR | Gender: male

Influence: 65.12% Fanbase: 46.27% Trending: 74.55% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-08

1,076,300

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-27 19:31:28 UTC

Genres

popk-pop

Biography

SHAUN, a versatile South Korean DJ, producer, and musician, has garnered a strong global following with his dynamic live performances and diverse talents in songwriting and production. With appearances on the DJ survival TV show "HEADLINER" in 2015, he introduced himself to a wider audience and has since collaborated with renowned Korean artists such as BoA, EXO, SHINee, and Girls' Generation, showcasing his prowess as a producer. In 2018, his EP "TAKE" achieved immense success in Korea, with the track "Way Back Home" reaching #1 on all major music platforms.

SHAUN Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

SHAUN is a clear fit for 18-24 & 25-34 audiences with strength across INDONESIA, SOUTH KOREA, UNITED STATES. The audience is heavily female (66%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (40,934 avg views per post); Youtube builds the community layer. Affinity data highlights leading lifestyle names, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist SHAUN score 0.27%Low bucket.
Followers:1,076,300
Engagements:2,903
Rate:0.3%
Posts:157
Views:59,284
Avg Likes:2,618
Avg Comments:150
Avg Views:59,284

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,076,300 · Engagements 2,903 · Rate 0.3%
Posts 157 · Views 59,284 · Avg Likes 2,618 · Avg Comments 150 · Avg Views 59,284
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 61%
25-34: 23%
13-17: 11%
35-44: 4%
Largest: 18-24 (61%); next: 25-34 (23%)
Gender Split Female: 66%
Male: 34%
Non-binary/Other: 0%
Skews female (66%)
Top Countries INDONESIA (13%)
SOUTH KOREA (12%)
UNITED STATES (11%)
VIETNAM (9%)
PHILIPPINES (7%)
Top regions: INDONESIA (13%), SOUTH KOREA (12%), UNITED STATES (11%)
Platform Engagement Tiktok: 18,350 avg views/post · Youtube: 40,934 avg views/post Best reach: Youtube 40,934 avg views; best engagement: Youtube 1,450 avg likes

Top Brand Affinities

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Brand Category Score
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Official Profiles

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Artist: SHAUN

Date Range: 2025-12-27 → 2025-12-27
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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Trending Artist