Shatta Wale

Shatta Wale — pop artist from GH.

Shatta Wale, the reigning dancehall king, confidently asserts his dominance over his detractors and solidifies his position on the throne. Through his music…

Influence: 69.55% Fanbase: 65.06% Trending: 71.80% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 15.28% • Very Strong

As of 2025-09-11

8,862,100

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 20:55:19 UTC

Genres

popafro dancehallafropopghanaian pophip-hop & raprapreggaereggaedancehallafricanazontobeatsazonto

Biography

Shatta Wale, the reigning dancehall king, confidently asserts his dominance over his detractors and solidifies his position on the throne. Through his music and persona, he exudes power and charm, captivating audiences with his bold and unapologetic approach to his art. With an unrivaled stage presence and infectious energy, Shatta Wale continues to cast spells on his haters and maintain his reign as a force to be reckoned with in the dancehall scene.

Top Brand Affinities

Report Date: 2025-09-11

Shatta Wale draws 18-24 & 25-34 audiences and holds attention in GHANA, UNITED STATES, UNITED KINGDOM. The skew is heavily male (76%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 75,577 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Palm Angels, Hennessey, Amazon Music makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shatta Wale score 1.15% — Moderate bucket.

Brand: Palm AngelsBrand: HennesseyBrand: Amazon Music

Followers:8,862,100

Engagements:251,236

Rate:2.8%

Posts:1,554

Avg Likes:231,572

Avg Comments:8,670

Avg Views:871,477

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,862,100 · Engagements 251,236 · Rate 2.8% Posts 1,554 · Views 871,477 · Avg Likes 231,572 · Avg Comments 8,670 · Avg Views 871,477	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 44% 35-44: 5% 13-17: 4%	Largest: 18-24 (46%); next: 25-34 (44%)
Gender Split	Female: 24% Male: 76% Non-binary/Other: 0%	Skews male (76%)
Top Countries	GHANA (44%) UNITED STATES (13%) UNITED KINGDOM (6%) FRANCE (4%) ITALY (3%)	Top regions: GHANA (44%), UNITED STATES (13%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 59,869 avg likes/post · Youtube: 75,577 avg views/post	Best reach: Youtube 75,577 avg views; best engagement: Instagram 59,869 avg likes

Top Brand Affinities

Palm Angels

Score: 15.28

Hennessey

Score: 12.94

Amazon Music

Score: 12.68

Airtel

Score: 12.31

Maybach

Score: 6.75

Vodafone

Score: 6.41

Hennessy

Score: 6.27

CNN

Score: 6.07

Clarks

Score: 5.81

Alexander McQueen

Score: 5.35

iHeartRadio Music Awards

Score: 4.87

Patek Philippe

Score: 4.27

Brand	Category	Score
Palm Angels		15.28
Hennessey		12.94
Amazon Music		12.68
Airtel		12.31
Maybach		6.75
Vodafone		6.41
Hennessy		6.27
CNN		6.07
Clarks		5.81
Alexander McQueen		5.35
iHeartRadio Music Awards		4.87
Patek Philippe		4.27
BALMAIN		3.65
MTV		3.56
BBC		3.50
Dr. Martens		3.40
FashionNova		3.24
Dolce & Gabbana		3.15
SoundCloud		3.13
Versace		3.06
Timberland		2.88
Vogue		2.75
Barber Shop Connect		2.73
Comedy Central		2.73
Balenciaga		2.71
Kodak		2.70
NBC		2.65
Christian Louboutin		2.61
Paramount Pictures		2.42
Fila		2.41
FIFA		2.33
Michael Kors		2.25
Fendi		2.23
New Balance		2.14
Beats Electronics		2.09
Rolex		2.05
Bugatti		2.01
Gucci		1.99
FOREX		1.96
Under Armour		1.88
Pepsi		1.86
shein		1.80
ASOS		1.79
The North Face		1.79
Mercedes-Benz		1.78
Los Angeles Lakers		1.66
Herbalife		1.63
Fenty beauty		1.60
Spotify Music		1.58
Land Rover		1.57