Sharon Van Etten
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
363,016
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-08 04:21:14 UTC
Genres
Biography
Van Etten's introspective musings on embracing change and self-acceptance in her creative process shine through in this album, as she navigates the excitement and fear of growth while striving to be at peace with herself and others. This project represents a significant artistic evolution for Van Etten, demonstrating a commitment to openness and personal growth in both her music and her relationships.
Sharon Van Etten connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, BRAZIL, UNITED KINGDOM. With a heavily male (57%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 2,882 avg views per post; Instagram adds dependable engagement depth. Overlap with MOOG, Live Nation, Scotiabank highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Sharon Van Etten moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 363,016 · Engagements 2,214 · Rate 0.6% Posts 553 · Views 4,700 · Avg Likes 2,176 · Avg Comments 33 · Avg Views 4,700 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 37% 25-34: 37% 35-44: 14% 45-64: 8% |
Largest: 18-24 (37%); next: 25-34 (37%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
UNITED STATES (28%) BRAZIL (10%) UNITED KINGDOM (6%) MEXICO (5%) ITALY (4%) |
Top regions: UNITED STATES (28%), BRAZIL (10%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 1,733 avg likes/post · Tiktok: 2,882 avg views/post · Youtube: 1,818 avg views/post | Best reach: Tiktok 2,882 avg views; best engagement: Instagram 1,733 avg likes |
Top Brand Affinities
MOOG
Live Nation
Scotiabank
Tate Modern
Amazon Music
Sennheiser
Ableton
Spotify Music
Kickstarter
Pacific Northwest Wonderland
Kodak
Paramount Pictures
| Brand | Category | Score |
|---|---|---|
| MOOG | 28.53 | |
| Live Nation | 26.42 | |
| Scotiabank | 10.62 | |
| Tate Modern | 9.32 | |
| Amazon Music | 8.95 | |
| Sennheiser | 8.80 | |
| Ableton | 8.54 | |
| Spotify Music | 6.92 | |
| Kickstarter | 6.22 | |
| Pacific Northwest Wonderland | 5.41 | |
| Kodak | 5.29 | |
| Paramount Pictures | 5.15 | |
| Lollapalooza | 5.11 | |
| iHeartRadio Music Awards | 4.66 | |
| Kroger | 4.57 | |
| Summit Entertainment | 4.41 | |
| Nixon | 4.37 | |
| Airbnb | 4.36 | |
| Polaroid | 4.28 | |
| Coachella | 4.21 | |
| Pfizer | 3.94 | |
| Coors | 3.88 | |
| Verizon | 3.71 | |
| Emporium | 3.67 | |
| Oculus | 3.58 | |
| Showtime | 3.57 | |
| NORDSTROM | 3.49 | |
| Leica | 3.47 | |
| Guinness | 3.41 | |
| Fujifilm | 3.38 | |
| SoundCloud | 3.34 | |
| Warner Bros | 3.25 | |
| Dr. Martens | 2.98 | |
| Olympus | 2.93 | |
| MTV | 2.79 | |
| Columbia Pictures | 2.69 | |
| BBC | 2.68 | |
| Nickelodeon | 2.64 | |
| NBC | 2.64 | |
| Aperol | 2.60 | |
| Pixar | 2.60 | |
| Sunnies Studios | 2.47 | |
| Tinder | 2.47 | |
| HBO | 2.44 | |
| Budweiser | 2.15 | |
| Busch | 2.07 | |
| Cadillac | 2.07 | |
| Philips | 2.04 | |
| Beats Electronics | 1.96 | |
| Lush | 1.87 |
Official Profiles
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Concerts
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| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
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