Sharon Shannon
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
116,714
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:05:02 UTC
Genres
Biography
Shannon's career continued to evolve with releases such as The Diamond Mountain Sessions in 2001, which garnered critical acclaim and multiple awards. Collaborations with artists like Sinéad O'Connor and Mike McGoldrick led to albums like Libertango and Renegade, showcasing her versatility and innovation. Her genre-defying approach persisted with albums like Saints & Scoundrels in 2010, featuring a range of collaborators, and Flying Circus in 2012, a symphonic collaboration with Ireland's RTÉ Concert Orchestra. Shannon's adventurous spirit and musical maturity were evident in her live album In Galway in 2015 and the eclectic Sacred Earth in 2017, which showcased her willingness to experiment with diverse musical elements.
Sharon Shannon has momentum with 45-64 & 35-44 audiences—particularly in UNITED KINGDOM, IRELAND, UNITED STATES. A heavily male (75%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 3,447 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Arnotts, Guinness, ITV signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 116,714 · Engagements 286 · Rate 0.2% Posts 801 · Views 3,447 · Avg Likes 282 · Avg Comments 10 · Avg Views 3,447 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
45-64: 44% 35-44: 22% 25-34: 20% 18-24: 12% |
Largest: 45-64 (44%); next: 35-44 (22%) |
| Gender Split |
Female: 25% Male: 75% Non-binary/Other: 0% |
Skews male (75%) |
| Top Countries |
UNITED KINGDOM (21%) IRELAND (17%) UNITED STATES (14%) FRANCE (6%) ITALY (6%) |
Top regions: UNITED KINGDOM (21%), IRELAND (17%), UNITED STATES (14%) |
| Platform Engagement | Instagram: 230 avg likes/post · Youtube: 3,447 avg views/post | Best reach: Youtube 3,447 avg views; best engagement: Instagram 230 avg likes |
Top Brand Affinities
Arnotts
Guinness
ITV
Jameson
Ryanair
Carlsberg
Sennheiser
River Island
Selfridges
Kickstarter
Hennessy
boohoo
| Brand | Category | Score |
|---|---|---|
| Arnotts | 82.49 | |
| Guinness | 24.98 | |
| ITV | 15.51 | |
| Jameson | 14.72 | |
| Ryanair | 14.22 | |
| Carlsberg | 13.20 | |
| Sennheiser | 8.94 | |
| River Island | 8.51 | |
| Selfridges | 6.49 | |
| Kickstarter | 6.32 | |
| Hennessy | 6.27 | |
| boohoo | 5.82 | |
| Baileys | 5.75 | |
| Spotify Music | 5.13 | |
| Tesco | 5.06 | |
| Hurley | 4.97 | |
| BBC | 4.65 | |
| ALDI | 4.16 | |
| Primark | 4.15 | |
| Cadbury | 4.11 | |
| Pfizer | 3.71 | |
| Pixar | 3.56 | |
| TripAdvisor | 3.35 | |
| Heineken | 3.02 | |
| The Olympic Games | 2.93 | |
| ASOS | 2.56 | |
| Showtime | 2.43 | |
| Emporium | 2.39 | |
| Topshop | 2.24 | |
| Budweiser | 2.09 | |
| Paramount Pictures | 2.02 | |
| Boeing | 2.01 | |
| Tinder | 1.96 | |
| Sunnies Studios | 1.92 | |
| Airbnb | 1.86 | |
| McDonald's | 1.82 | |
| Aperol | 1.78 | |
| SoundCloud | 1.63 | |
| HBO | 1.52 | |
| Amazon | 1.39 | |
| H&M | 1.38 | |
| Warner Bros | 1.36 | |
| Bellagio | 1.35 | |
| Lush | 1.35 | |
| Cadillac | 1.28 | |
| Volvo | 1.24 | |
| Levi's | 1.24 | |
| Paypal | 1.20 | |
| Fujifilm | 1.15 | |
| UFC | 1.15 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-18 04:00 UTC | Sharon Shannon, Frances Black, Mary Coughlan | Hotel Kilkenny | Kilkenny, Ireland | |
| 2026-01-24 08:00 UTC | Sharon Shannon, Kaia Kater, Katherine Priddy | National Stadium | Dublin, Ireland | — |















