Shapeshifter

Shapeshifter — r&b, funk & soul artist from NZ.

Shapeshifter, a five-member band from Christchurch, New Zealand, has carved out a unique sound blending heavy soul with elements of drum & bass, jazz, funk,…

Influence: 49.55% Fanbase: 25.52% Trending: 61.57% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Air New Zealand • 237.86% • Very Strong

As of 2025-09-09

46,180

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:02:58 UTC

Genres

r&b, funk & soulliquid funkelectronicelectronicdrum and bassnz electronicnz dnb

Biography

Shapeshifter, a five-member band from Christchurch, New Zealand, has carved out a unique sound blending heavy soul with elements of drum & bass, jazz, funk, rock, and electronica. Their music is a fusion of live instrumentation, eschewing click tracks and sequencers, creating a dynamic and organic experience for both band and audience. Collaborations with artists like The Upbeats and Opiuo, as well as a diverse range of remixes, showcase Shapeshifter's versatility within the drum and bass genre.

Despite facing disruptions in 2020, Shapeshifter released their 7th studio album in 2021 to critical acclaim, captivating both long-time fans and newcomers. With new singles keeping their audience engaged in 2022 and 2023, the band's evolution continues to push boundaries and excite listeners.

Top Brand Affinities

Report Date: 2025-09-09

Shapeshifter connects with 25-34 & 18-24 audiences and shows durable traction across NEW ZEALAND, UNITED STATES, AUSTRALIA. With a heavily male (70%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 22,219 avg views per post; Youtube adds dependable engagement depth. Overlap with Air New Zealand, TUI, TUI Group highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Shapeshifter moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shapeshifter score 0.81% — Low bucket.

Brand: Air New ZealandBrand: TUIBrand: TUI Group

Followers:46,180

Engagements:372

Rate:0.8%

Posts:1,165

Avg Likes:358

Avg Comments:24

Avg Views:22,219

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 46,180 · Engagements 372 · Rate 0.8% Posts 1,165 · Views 22,219 · Avg Likes 358 · Avg Comments 24 · Avg Views 22,219	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 30% 35-44: 16% 45-64: 6%	Largest: 25-34 (44%); next: 18-24 (30%)
Gender Split	Female: 30% Male: 70% Non-binary/Other: 0%	Skews male (70%)
Top Countries	NEW ZEALAND (37%) UNITED STATES (11%) AUSTRALIA (9%) UNITED KINGDOM (7%) GERMANY (4%)	Top regions: NEW ZEALAND (37%), UNITED STATES (11%), AUSTRALIA (9%)
Platform Engagement	Instagram: 174 avg likes/post · Youtube: 22,219 avg views/post	Best reach: Youtube 22,219 avg views; best engagement: Youtube 184 avg likes

Top Brand Affinities

Air New Zealand

Score: 237.86

TUI

Score: 46.56

TUI Group

Score: 46.15

New Line Cinema

Score: 16.86

Qantas

Score: 15.13

Afterpay

Score: 13.97

Kmart

Score: 13.67

Burton Snowboards

Score: 13.13

Holden

Score: 12.67

Sennheiser

Score: 12.53

Mixcloud

Score: 12.03

Ableton

Score: 10.64

Brand	Category	Score
Air New Zealand		237.86
TUI		46.56
TUI Group		46.15
New Line Cinema		16.86
Qantas		15.13
Afterpay		13.97
Kmart		13.67
Burton Snowboards		13.13
Holden		12.67
Sennheiser		12.53
Mixcloud		12.03
Ableton		10.64
Jim Beam		10.23
Sunnies Studios		9.55
Pioneer		9.49
Arbonne		9.40
Pilsner Urquell		8.00
Vodafone		7.04
Clarks		5.47
Tomorrowland		4.68
McLaren		4.59
Nixon		4.58
Showtime		4.51
Lush		4.46
Heineken		4.30
Beats Electronics		3.94
Geocaching		3.79
GoPro		3.70
Coachella		3.65
Guinness		3.65
Mazda		3.62
SoundCloud		3.62
Lululemon Athletica		3.55
UberEATS		3.54
Billabong		3.46
Red Bull		3.15
Airbnb		3.05
Spotify Music		3.05
Babybump		2.89
Tinder		2.88
Cadbury		2.82
Emporium		2.67
Oakley		2.61
Boeing		2.61
Monster Beverage		2.53
The Olympic Games		2.46
UFC		2.41
Kodak		2.33
Baileys		2.32
Ubisoft		2.26