Shannon Noll
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
159,732
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:18:47 UTC
Genres
Biography
As he marks the 20th anniversary of his multi-platinum debut album "That's What I'm Talkin' About," Nollsie continues to captivate audiences with his music and live performances. With a remarkable track record of seven ARIA top 10 albums, including multiple platinum and gold certifications, he remains a prominent figure in the Australian music scene, showcasing his enduring talent and staying power.
Shannon Noll maintains consistent pull among 18-24 & 25-34 audiences across AUSTRALIA, UNITED STATES, NEW ZEALAND. The audience leans heavily male (56%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 39,150 avg views per post; Tiktok functions as the community touchpoint. Affinity with Telstra, Vegemite, Virgin Australia makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 159,732 · Engagements 1,235 · Rate 0.8% Posts 1,926 · Views 39,448 · Avg Likes 1,105 · Avg Comments 61 · Avg Views 39,448 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 42% 25-34: 31% 35-44: 13% 45-64: 7% |
Largest: 18-24 (42%); next: 25-34 (31%) |
| Gender Split |
Female: 44% Male: 56% Non-binary/Other: 0% |
Skews male (56%) |
| Top Countries |
AUSTRALIA (76%) UNITED STATES (6%) NEW ZEALAND (3%) UNITED KINGDOM (2%) SOUTH AFRICA (1%) |
Top regions: AUSTRALIA (76%), UNITED STATES (6%), NEW ZEALAND (3%) |
| Platform Engagement | Instagram: 225 avg likes/post · Tiktok: 39,150 avg views/post · Youtube: 298 avg views/post | Best reach: Tiktok 39,150 avg views; best engagement: Tiktok 872 avg likes |
Top Brand Affinities
Telstra
Vegemite
Virgin Australia
Qantas
Coles
Myer
Priceline Pharmacy
Kmart
Woolworths
Holden
Kenworth
Ariat
| Brand | Category | Score |
|---|---|---|
| Telstra | 60.09 | |
| Vegemite | 55.71 | |
| Virgin Australia | 54.82 | |
| Qantas | 52.94 | |
| Coles | 52.83 | |
| Myer | 52.71 | |
| Priceline Pharmacy | 49.90 | |
| Kmart | 41.74 | |
| Woolworths | 29.87 | |
| Holden | 27.64 | |
| Kenworth | 16.61 | |
| Ariat | 16.16 | |
| Afterpay | 15.22 | |
| Sunnies Studios | 11.77 | |
| Billabong | 7.38 | |
| Thermomix | 6.91 | |
| Isuzu | 5.92 | |
| BALMAIN | 4.54 | |
| Cadbury | 4.37 | |
| Baileys | 4.03 | |
| Nixon | 4.01 | |
| UberEATS | 3.60 | |
| Smirnoff | 3.56 | |
| Lindt | 3.55 | |
| ABC | 3.45 | |
| Tinder | 3.27 | |
| Geocaching | 3.18 | |
| NBC | 3.13 | |
| Tiffany | 2.88 | |
| Babybump | 2.87 | |
| Kylie Cosmetics | 2.66 | |
| Toyota | 2.64 | |
| UFC | 2.56 | |
| Mazda | 2.46 | |
| Martini | 2.41 | |
| Emporium | 2.40 | |
| McLaren | 2.40 | |
| Showtime | 2.36 | |
| Mulberry | 2.33 | |
| Ford | 2.29 | |
| KFC | 2.15 | |
| Paramount Pictures | 2.15 | |
| The Olympic Games | 2.13 | |
| Harley-Davidson | 2.07 | |
| Red Bull | 2.06 | |
| Jack Daniels | 2.04 | |
| ASOS | 2.03 | |
| Guinness | 1.94 | |
| ASICS | 1.94 | |
| Lego | 1.94 |
Official Profiles
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-14 03:00 UTC | Shannon Noll | Mildura Golf Resort | Mildura, Australia | |
| 2025-12-21 22:00 UTC | Shannon Noll | Longley International Hotel | Hobart, Australia |
