Shania Twain Brand Affinity ranks highest Scotiabank at 14.82% . Very Strong. Score DMDB 69.35% | Fanbase 66.49%

Shania Twain — pop artist from CA.

Shania Twain, born in Windsor, Ontario, and raised in Timmins, Ontario, began her music career by performing in local venues and releasing her self-titled…

Shania Twain

Recognizable

Country: CA | Gender: female | Artist ID: 11e81bbc-9901-3ef6-ade3-a0369fe50396

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Genres

popdance popcanadian popmainstream popcountrycountrycountry dawncanadian countrycontemporary country

Influential: 69.35% Fanbase: 66.49% Trending: 70.77%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Scotiabank • 14.82% • Very Strong

As of 2025-09-10

8,417,354

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 69.35% | Fanbase 66.49% | Trending 70.77% | CAREER STAGE: MAINSTREAM

Biography

Shania Twain, born in Windsor, Ontario, and raised in Timmins, Ontario, began her music career by performing in local venues and releasing her self-titled debut album in 1993. She gained international fame with her second album, The Woman in Me, released in 1995, which featured multiple number one country hits. Twain continued her success with the blockbuster album Come on Over in 1997, which sold over 36 million copies worldwide.

After a hiatus, Twain returned to the music scene with the album Now in 2017, debuting at number one on the charts. She followed up with Queen of Me in 2023, showcasing a pop direction in her music. Throughout her career, Twain has influenced modern pop music by blending country conventions with rock and pop elements, appealing to a diverse audience both in the United States and internationally.

Report Date: 2025-09-10

Shania Twain speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, BRAZIL, INDONESIA. Composition is female-leaning (54%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (349,550 avg views per post), and Tiktok supplies credible back-and-forth with core fans. Affinity clusters near Scotiabank, Arbonne, Tim Hortons, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shania Twain score 0.44% — Low bucket.

Brand: ScotiabankBrand: ArbonneBrand: Tim Hortons

Followers:8,417,354

Engagements:37,274

Rate:0.4%

Posts:2,702

Avg Likes:33,983

Avg Comments:1,471

Avg Views:361,827

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,417,354 · Engagements 37,274 · Rate 0.4% Posts 2,702 · Views 361,827 · Avg Likes 33,983 · Avg Comments 1,471 · Avg Views 361,827	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 40% 18-24: 33% 35-44: 16% 45-64: 8%	Largest: 25-34 (40%); next: 18-24 (33%)
Gender Split	Female: 54% Male: 46% Non-binary/Other: 0%	Skews female (54%)
Top Countries	UNITED STATES (20%) BRAZIL (17%) INDONESIA (8%) PHILIPPINES (5%) CANADA (4%)	Top regions: UNITED STATES (20%), BRAZIL (17%), INDONESIA (8%)
Platform Engagement	Instagram: 16,166 avg likes/post · Tiktok: 349,550 avg views/post · Youtube: 12,277 avg views/post	Best reach: Tiktok 349,550 avg views; best engagement: Tiktok 16,919 avg likes

Top Brand Affinities

Scotiabank

Score: 14.82

Arbonne

Score: 8.24

Tim Hortons

Score: 7.60

NBC

Score: 6.92

Margaritaville

Score: 6.90

American Airlines

Score: 6.00

Bud Light

Score: 5.82

MamaBear

Score: 5.55

NHL

Score: 5.30

Coors

Score: 5.23

ABC

Score: 4.12

Urban Outfitters

Score: 3.99

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Top Brand Affinities

Brand	Category	Score
Scotiabank		14.82
Arbonne		8.24
Tim Hortons		7.60
NBC		6.92
Margaritaville		6.90
American Airlines		6.00
Bud Light		5.82
MamaBear		5.55
NHL		5.30
Coors		5.23
ABC		4.12
Urban Outfitters		3.99
NORDSTROM		3.99
Budweiser		3.85
Pfizer		3.80
Verizon		3.61
Busch		3.52
American Eagle		3.44
Sunnies Studios		3.36
Target		3.24
Lululemon Athletica		3.20
Heinz		3.18
Lollapalooza		3.15
Abercrombie & Fitch		2.99
ESPN		2.91
Paramount Pictures		2.89
Carhartt		2.77
Warner Bros		2.73
Columbia Pictures		2.70
Walmart		2.67
Martini		2.67
Baileys		2.66
Showtime		2.60
NFL		2.46
Babybump		2.44
Versace		2.38
Bellagio		2.38
Pixar		2.30
MTV		2.29
AMC		2.26
Lush		2.24
Tiffany		2.20
Chrysler		2.20
Pandora		2.19
Sephora		2.19
Boeing		2.17
Fenty beauty		2.11
The Olympic Games		2.10
Tinder		2.09
Under Armour		2.08