Shanguy

Shanguy — pop artist from FR.

Shanguy, a collective formed by DJ NRD1 in 2017, gained rapid success with their hit song "La Louze," blending French and English lyrics around the theme of…

Influence: 52.50% Fanbase: 26.74% Trending: 65.38% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Warner Music • 65.51% • Very Strong

As of 2025-09-09

58,369

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:32:43 UTC

Genres

poppolish poppopmainstream popelectronicdance

Biography

Shanguy, a collective formed by DJ NRD1 in 2017, gained rapid success with their hit song "La Louze," blending French and English lyrics around the theme of the "loser spirit." The track earned Platinum status and propelled the group to fame across Europe. Following this, Shanguy released "King of The Jungle," a successful dance-pop fusion that garnered Gold Awards in Poland. The addition of Italian/Moroccan singer Shady in 2019 brought new energy to the collective, leading to further successes with singles like "Toukassé" and "Désolée (Paris/Paname)," which achieved double platinum status in Poland and international chart success.

Shanguy's rise to prominence continued with a string of successful performances and accolades, including shows at prestigious venues like the Warsaw Stadium and Luzhniki Arena, as well as winning awards at events such as the Nur Sultan Music Awards. Their music also gained traction on streaming platforms, with "Désolée (Paris/Paname)" featured on Spotify's Mint playlist with over 5 million followers and reaching the top 200 on Spotify World charts. The group's success extended to the US, where they ranked 6th on the dance billboard charts.

Top Brand Affinities

Report Date: 2025-09-09

Shanguy connects with 25-34 & 18-24 audiences and shows durable traction across ITALY, POLAND, UNITED STATES. With a male-leaning (52%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Instagram, where posts average 448 avg likes per post; Instagram adds dependable engagement depth. Overlap with Warner Music, Mixcloud, Miele highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Shanguy moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shanguy score 0.77% — Low bucket.

Brand: Warner MusicBrand: MixcloudBrand: Miele

Followers:58,369

Engagements:448

Rate:0.8%

Posts:371

Avg Likes:448

Avg Comments:4

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 58,369 · Engagements 448 · Rate 0.8% Posts 371 · Views 0 · Avg Likes 448 · Avg Comments 4 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 39% 18-24: 26% 35-44: 19% 45-64: 12%	Largest: 25-34 (39%); next: 18-24 (26%)
Gender Split	Female: 48% Male: 52% Non-binary/Other: 0%	Skews male (52%)
Top Countries	ITALY (41%) POLAND (8%) UNITED STATES (6%) FRANCE (4%) INDIA (4%)	Top regions: ITALY (41%), POLAND (8%), UNITED STATES (6%)
Platform Engagement	Instagram: 448 avg likes/post	best engagement: Instagram 448 avg likes

Top Brand Affinities

Warner Music

Score: 65.51

Mixcloud

Score: 21.74

Miele

Score: 13.94

Armani Beauty

Score: 13.66

Sandro

Score: 11.90

Amazon Music

Score: 11.56

Pioneer

Score: 9.69

Arezzo

Score: 8.76

Sennheiser

Score: 8.58

Pro Tools

Score: 7.25

Selfiegram

Score: 6.82

KARL LAGERFELD

Score: 6.33

Brand	Category	Score
Warner Music		65.51
Mixcloud		21.74
Miele		13.94
Armani Beauty		13.66
Sandro		11.90
Amazon Music		11.56
Pioneer		9.69
Arezzo		8.76
Sennheiser		8.58
Pro Tools		7.25
Selfiegram		6.82
KARL LAGERFELD		6.33
Calzedonia		6.15
Ableton		5.50
Emporio Armani		5.39
Campari		5.03
Alfa Romeo		5.02
Pull&Bear		5.00
Tomorrowland		4.95
NARS Cosmetics		4.84
UEFA		3.70
Pizza Lover		3.41
TOM FORD		3.33
Stradivarius		3.20
Ducati		3.11
Martini		2.98
Aperol		2.98
Armani		2.97
Dolce & Gabbana		2.88
BALMAIN		2.86
Fiat		2.86
Fendi		2.76
NBC		2.55
Urban Outfitters		2.48
Matrix		2.45
Moschino		2.39
Besiktas		2.39
SoundCloud		2.36
ASOS		2.33
Fenty beauty		2.32
Beats Electronics		2.24
Spotify Music		2.21
Bershka		2.19
MTV		2.19
L'Oréal Paris		2.17
Guess		2.12
New Balance		2.09
Ferrari		2.08
Carrefour		2.04
SWAROVSKI		1.97