Shane Gillis
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-11
3,540,635
Social Media Followers
As of 2025-09-11
00:00:00
Hours Airplay
2025-12-07 10:04:21 UTC
Genres
Biography
As a professional music writer, I possess a deep understanding of various music genres and their unique characteristics. I have honed my writing skills to effectively communicate the nuances of music to a diverse audience, providing insightful analysis and engaging commentary. With a passion for music and a keen ear for detail, I strive to convey the emotional impact and artistic significance of each musical piece I encounter.
My experience in music journalism has equipped me with the ability to craft compelling narratives that resonate with readers and capture the essence of a musical performance or album. I am adept at conducting interviews with musicians and industry professionals, allowing me to offer valuable insights into the creative process behind the music. Through my writing, I aim to inspire a deeper appreciation for music and contribute to the ongoing dialogue surrounding its cultural and artistic importance.
Shane Gillis resonates with 25-34 & 18-24 audiences and sustains presence in UNITED STATES, CANADA, AUSTRALIA. The demographic is heavily male (95%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 50,254 avg views per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Barstool Sports, Miller Lite, Coors maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,540,635 · Engagements 110,583 · Rate 3.1% Posts 413 · Views 50,254 · Avg Likes 110,560 · Avg Comments 1,002 · Avg Views 50,254 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 35% 35-44: 15% 45-64: 5% |
Largest: 25-34 (41%); next: 18-24 (35%) |
| Gender Split |
Female: 5% Male: 95% Non-binary/Other: 0% |
Skews male (95%) |
| Top Countries |
UNITED STATES (70%) CANADA (11%) AUSTRALIA (4%) UNITED KINGDOM (2%) GERMANY (1%) |
Top regions: UNITED STATES (70%), CANADA (11%), AUSTRALIA (4%) |
| Platform Engagement | Instagram: 108,718 avg likes/post · Youtube: 50,254 avg views/post | Best reach: Youtube 50,254 avg views; best engagement: Instagram 108,718 avg likes |
Top Brand Affinities
Barstool Sports
Miller Lite
Coors
Bud Light
Comedy Central
FOX
Jameson
UFC
NHL
Verizon
ESPN
Margaritaville
| Brand | Category | Score |
|---|---|---|
| Barstool Sports | 28.42 | |
| Miller Lite | 15.11 | |
| Coors | 13.04 | |
| Bud Light | 11.72 | |
| Comedy Central | 9.66 | |
| FOX | 7.64 | |
| Jameson | 7.24 | |
| UFC | 6.81 | |
| NHL | 6.63 | |
| Verizon | 6.60 | |
| ESPN | 6.27 | |
| Margaritaville | 6.11 | |
| Tinder | 5.60 | |
| WWE | 5.50 | |
| NFL | 5.44 | |
| Busch | 5.31 | |
| Columbia Pictures | 5.29 | |
| Pacific Northwest Wonderland | 5.23 | |
| Gillette | 5.02 | |
| Taco Bell | 4.92 | |
| Budweiser | 4.68 | |
| Coachella | 4.57 | |
| Heinz | 4.47 | |
| The Home Depot | 4.40 | |
| Nickelodeon | 4.39 | |
| Paramount Pictures | 4.14 | |
| Uber | 4.09 | |
| GMC | 4.05 | |
| Oculus | 3.98 | |
| Guinness | 3.80 | |
| Cadillac | 3.78 | |
| Hennessy | 3.76 | |
| Acura | 3.68 | |
| NBC | 3.60 | |
| Gatorade | 3.52 | |
| Chrysler | 3.51 | |
| Carhartt | 3.32 | |
| Lululemon Athletica | 3.28 | |
| Spotify Music | 3.25 | |
| The Olympic Games | 3.23 | |
| Showtime | 3.22 | |
| Urban Outfitters | 3.15 | |
| Los Angeles Lakers | 3.14 | |
| Chipotle Mexican Grill | 3.10 | |
| Harley-Davidson | 3.08 | |
| Walmart | 3.04 | |
| MTV | 3.03 | |
| Monster Beverage | 3.03 | |
| Warner Bros | 3.02 | |
| HBO | 2.98 |
Official Profiles
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LoginArtist: Shane Gillis
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 04:00 UTC | Shane Gillis | ExtraMile Arena | Boise, United States | |
| 2025-12-14 04:00 UTC | Shane Gillis | Moda Center | Portland, United States | |
| 2026-01-23 04:00 UTC | Shane Gillis | Madison Square Garden | New York, United States | |
| 2026-01-24 04:00 UTC | Shane Gillis | Madison Square Garden | New York, United States | |
| 2026-01-25 04:00 UTC | Shane Gillis | Madison Square Garden | New York, United States |
