Shalamar
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
14,443
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:46:30 UTC
Genres
Biography
Following their successful run with hit albums in the early '80s, the original Shalamar members pursued solo careers, leading to various line-up changes over the years. Despite the shifts, Shalamar continued to tour and release music, with the 2017 track "The Real Thing" marking a successful return for the group, produced by Leon Sylvers, the mastermind behind many of their classic hits.
Shalamar has momentum with 35-44 & 25-34 audiences—particularly in UNITED KINGDOM, UNITED STATES, NIGERIA. A heavily male (84%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 3,062 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Mixcloud, ITV, Live Nation signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 14,443 · Engagements 159 · Rate 1.1% Posts 1,071 · Views 3,833 · Avg Likes 156 · Avg Comments 10 · Avg Views 3,833 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
35-44: 34% 25-34: 31% 18-24: 18% 45-64: 14% |
Largest: 35-44 (34%); next: 25-34 (31%) |
| Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
| Top Countries |
UNITED KINGDOM (75%) UNITED STATES (13%) NIGERIA (3%) IRELAND (3%) JAPAN (2%) |
Top regions: UNITED KINGDOM (75%), UNITED STATES (13%), NIGERIA (3%) |
| Platform Engagement | Instagram: 100 avg likes/post · Tiktok: 771 avg views/post · Youtube: 3,062 avg views/post | Best reach: Youtube 3,062 avg views; best engagement: Instagram 100 avg likes |
Top Brand Affinities
Mixcloud
ITV
Live Nation
Amazon Music
MOOG
Waitrose
Pro Tools
Pioneer
NBC
Akai
iHeartRadio Music Awards
Blackmagic Design
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 62.35 | |
| ITV | 46.05 | |
| Live Nation | 38.66 | |
| Amazon Music | 27.80 | |
| MOOG | 26.60 | |
| Waitrose | 16.64 | |
| Pro Tools | 14.94 | |
| Pioneer | 14.82 | |
| NBC | 12.93 | |
| Akai | 12.80 | |
| iHeartRadio Music Awards | 10.87 | |
| Blackmagic Design | 10.78 | |
| Sennheiser | 10.32 | |
| CNN | 10.20 | |
| BBC | 9.34 | |
| Vauxhall | 9.24 | |
| Sainsbury's | 8.93 | |
| Easyjet | 8.90 | |
| Columbia Pictures | 8.16 | |
| MTV | 7.84 | |
| FOX | 7.53 | |
| Next | 7.26 | |
| ALDI | 6.32 | |
| Bose | 5.92 | |
| Tesco | 5.72 | |
| Clarks | 5.49 | |
| Paramount Pictures | 5.44 | |
| Publix | 5.37 | |
| Ableton | 5.21 | |
| Rockstar Games | 4.92 | |
| Spotify Music | 4.77 | |
| ESPN | 4.75 | |
| Warner Bros | 4.58 | |
| Los Angeles Lakers | 4.46 | |
| Harrods | 4.46 | |
| Hilton | 4.22 | |
| Snoopy And The Peanuts Gang | 4.11 | |
| Nixon | 4.08 | |
| Hurley | 3.85 | |
| Beats Electronics | 3.84 | |
| ABC | 3.81 | |
| Christian Louboutin | 3.68 | |
| SoundCloud | 3.65 | |
| Coors | 3.63 | |
| CBS | 3.55 | |
| ASOS | 3.39 | |
| Bentley | 3.38 | |
| Panasonic | 3.36 | |
| Guinness | 3.30 | |
| Leica | 3.29 |
Official Profiles
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LoginArtist: Shalamar
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
