Shakira Brand Affinity ranks highest Movistar at 7.60% . Very Strong. Score DMDB 82.35% | Fanbase 90.78%

Shakira — pop artist from CO.

Shakira, a Colombian singer-songwriter, has sold over 80 million records worldwide and received multiple awards, including three GRAMMYs and eleven Latin…

Shakira

Superstar

Country: CO | Gender: female | Artist ID: 11e81bbf-6824-4bc2-ae1f-a0369fe50396

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Genres

popdance poppoplatin popcolombian popmainstream poplatinlatin

Influential: 82.35% Fanbase: 90.78% Trending: 78.13%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 7.60% • Very Strong

As of 2025-09-10

183,020,085

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 82.35% | Fanbase 90.78% | Trending 78.13% | CAREER STAGE: SUPERSTAR

Biography

Shakira, a Colombian singer-songwriter, has sold over 80 million records worldwide and received multiple awards, including three GRAMMYs and eleven Latin GRAMMYs. At 18, she founded the Pies Descalzos (Barefoot) Foundation, supporting over 6,000 impoverished children in Colombia. In 2011, she joined President Obama’s Advisory Commission on Educational Excellence for Hispanics. Shakira served as a coach on NBC's "The Voice" and released her tenth studio album "Shakira" in 2014, featuring popular tracks like "Can’t Remember to Forget You" and "La La La (Brazil 2014)."

In 2016, Shakira starred in Disney's "Zootopia" as Gazelle and contributed to the soundtrack with "Try Everything." She collaborated with Carlos Vives on "La Bicicleta," a chart-topping hit in Colombia, followed by "Chantaje" featuring Maluma. With over 2 billion views on YouTube, "Chantaje" is one of the platform’s most successful Latin hits. In 2018, she concluded her El Dorado World Tour and released the concert film "Shakira in Concert: El Dorado World Tour" in 2019. Shakira performed at Super Bowl LIV in Miami and is currently working on new music.

Report Date: 2025-09-10

Shakira performs best with fans in the 18-24 range, concentrated in INDIA, UNITED STATES, BRAZIL. Audience composition is female-leaning (52%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 2,200,000 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Movistar, Stradivarius, Cafecito, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Shakira is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shakira score 0.27% — Low bucket.

Brand: MovistarBrand: StradivariusBrand: Cafecito

Followers:183,020,085

Engagements:488,853

Rate:0.3%

Posts:3,509

Avg Likes:477,582

Avg Comments:7,639

Avg Views:2,335,498

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 183,020,085 · Engagements 488,853 · Rate 0.3% Posts 3,509 · Views 2,335,498 · Avg Likes 477,582 · Avg Comments 7,639 · Avg Views 2,335,498	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 32% 35-44: 7% 13-17: 7%	Largest: 18-24 (51%); next: 25-34 (32%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	INDIA (12%) UNITED STATES (11%) BRAZIL (10%) MEXICO (4%) ARGENTINA (4%)	Top regions: INDIA (12%), UNITED STATES (11%), BRAZIL (10%)
Platform Engagement	Instagram: 321,745 avg likes/post · Tiktok: 2,200,000 avg views/post · Youtube: 135,498 avg views/post	Best reach: Tiktok 2,200,000 avg views; best engagement: Instagram 321,745 avg likes

Top Brand Affinities

Movistar

Score: 7.60

Stradivarius

Score: 4.86

Cafecito

Score: 4.02

Iberostar Hotels & Resorts

Score: 3.88

Lollapalooza

Score: 3.68

Bershka

Score: 3.34

Pull&Bear

Score: 3.23

shein

Score: 2.97

NBC

Score: 2.91

VidaSana

Score: 2.91

Valentino

Score: 2.70

MTV

Score: 2.34

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Top Brand Affinities

Brand	Category	Score
Movistar		7.60
Stradivarius		4.86
Cafecito		4.02
Iberostar Hotels & Resorts		3.88
Lollapalooza		3.68
Bershka		3.34
Pull&Bear		3.23
shein		2.97
NBC		2.91
VidaSana		2.91
Valentino		2.70
MTV		2.34
SheInside		2.33
Coachella		2.32
Gymshark		2.27
Lacoste		1.96
Bellagio		1.92
Tomorrowland		1.91
ASOS		1.91
Pic Collage		1.86
L'Oréal Paris		1.86
Heineken		1.65
Sephora		1.64
FIFA		1.46
Puma		1.44
Maybelline		1.35
Herbalife		1.34
Versace		1.34
Anastasia Beverly Hills		1.30
FashionNova		1.28
SWAROVSKI		1.23
Ray-Ban		1.23
Polaroid		1.22
Guess		1.21
Zara		1.19
NBA		1.16
Balenciaga		1.15
Polo Ralph Lauren		1.13
Chanel		1.13
NFL		1.12
Reebok		1.12
Burberry		1.11
Calvin Klein		1.09
Vogue		1.09
Red Bull		1.08
HBO		1.05
Los Angeles Lakers		1.03
Tommy Hilfiger		1.03
Pixar		1.03
Gucci		1.01