Shakespears Sister

Shakespears Sister — pop artist from GB.

As a member of Bananarama, Siobhan Fahey found success in the pop music scene before forming Shakespears Sister in 1988, inspired by her punk roots. Teaming up…

Influence: 52.32% Fanbase: 28.43% Trending: 64.27% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Victoria Beckham • 37.66% • Very Strong

As of 2025-09-09

50,232

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 08:04:45 UTC

Genres

poppopnew wave popcandy pop

Biography

As a member of Bananarama, Siobhan Fahey found success in the pop music scene before forming Shakespears Sister in 1988, inspired by her punk roots. Teaming up with Marcy Levy, later known as Marcella Detroit, the duo's debut single Break My Heart (You Really)/Heroine marked a departure from Fahey's pop past, with their second single You're History achieving UK chart success in 1989. The addition of Detroit and Fahey's distinct vocals led to their debut album Sacred Heart reaching the UK top ten.

Shakespears Sister's second album Hormonally Yours in 1992, featuring the hit single Stay, showcased the duo's musical contrast, blending Fahey's darker vocals with Detroit's soulful falsetto. Stay topped the UK charts for eight weeks, solidifying Shakespears Sister's place in the alternative music scene.

Top Brand Affinities

Report Date: 2025-09-09

Shakespears Sister reaches 25-34 & 35-44 audiences concentrated in UNITED STATES, UNITED KINGDOM, AUSTRALIA. The demographic tilt is heavily male (66%), making the message easy to tune without losing breadth. Youtube delivers the top exposure at 5,597 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Victoria Beckham, Vivienne Westwood, ITV suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shakespears Sister score 1.54% — Moderate bucket.

Brand: Victoria BeckhamBrand: Vivienne WestwoodBrand: ITV

Followers:50,232

Engagements:772

Rate:1.5%

Posts:397

Avg Likes:760

Avg Comments:42

Avg Views:5,597

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 50,232 · Engagements 772 · Rate 1.5% Posts 397 · Views 5,597 · Avg Likes 760 · Avg Comments 42 · Avg Views 5,597	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 35% 35-44: 29% 45-64: 19% 18-24: 15%	Largest: 25-34 (35%); next: 35-44 (29%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	UNITED STATES (23%) UNITED KINGDOM (21%) AUSTRALIA (7%) GERMANY (6%) CANADA (5%)	Top regions: UNITED STATES (23%), UNITED KINGDOM (21%), AUSTRALIA (7%)
Platform Engagement	Instagram: 576 avg likes/post · Youtube: 5,597 avg views/post	Best reach: Youtube 5,597 avg views; best engagement: Instagram 576 avg likes

Top Brand Affinities

Victoria Beckham

Score: 37.66

Vivienne Westwood

Score: 32.26

ITV

Score: 28.57

All Saints

Score: 27.96

Vauxhall

Score: 25.55

Jean Paul Gaultier

Score: 25.32

Warner Music

Score: 22.66

Live Nation

Score: 21.46

Grindr

Score: 17.42

Sainsbury's

Score: 16.85

Mixcloud

Score: 16.56

Waitrose

Score: 16.05

Brand	Category	Score
Victoria Beckham		37.66
Vivienne Westwood		32.26
ITV		28.57
All Saints		27.96
Vauxhall		25.55
Jean Paul Gaultier		25.32
Warner Music		22.66
Live Nation		21.46
Grindr		17.42
Sainsbury's		16.85
Mixcloud		16.56
Waitrose		16.05
MOOG		15.72
Tate Modern		15.59
Marks & Spencer		15.48
ASDA		14.66
Morrisons		12.97
British Airways		12.58
BBC		12.02
Selfridges		11.17
KARL LAGERFELD		10.66
HBO Max		10.59
MTV		9.22
Costa Coffee		9.02
MATTEL		8.97
Stella McCartney		8.75
Paul Smith		8.50
Alexander McQueen		8.45
Columbia Pictures		8.28
RedBubble		8.23
Woolworths		8.13
Amazon Music		8.13
ALDI		7.59
Barbie		7.54
Tesco		7.27
Hasbro		6.92
Maison Margiela		6.87
Cadbury		6.66
River Island		6.50
Vogue		6.49
Warner Bros		6.37
NBC		6.33
Dr. Martens		6.19
Paramount Pictures		5.82
Harrods		5.73
Emporium		5.58
eBay		5.41
Kickstarter		5.31
CNN		4.92
Lush		4.74