Shakes & Les

Shakes & Les — hip-hop & rap artist from ZA.

The Real Groovinhos, a Brazilian music group, can be contacted via shakesandles@slbentertainment.co.za for local inquiries and…

Influence: 52.64% Fanbase: 29.99% Trending: 63.96% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Woolworths • 32.56% • Very Strong

As of 2025-09-08

535,110

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:05:20 UTC

Genres

hip-hop & raphip-hop/rapelectronicelectronicdance

Biography

The Real Groovinhos, a Brazilian music group, can be contacted via [email protected] for local inquiries and [email protected] for international matters. Reach them at +27 83 242 9237 or +27 71 326 3878 for further information.

Top Brand Affinities

Report Date: 2025-09-08

Shakes & Les stands out with 18-24 & 25-34 audiences across SOUTH AFRICA, UNITED STATES, TANZANIA. The profile is heavily male (72%), and content lands hardest on Youtube, where posts average 49,996 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Woolworths, Pioneer, Jagermeister, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Shakes & Les a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shakes & Les score 2.36% — Strong bucket.

Brand: WoolworthsBrand: PioneerBrand: Jagermeister

Followers:535,110

Engagements:12,615

Rate:2.4%

Posts:855

Avg Likes:12,445

Avg Comments:91

Avg Views:72,096

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 535,110 · Engagements 12,615 · Rate 2.4% Posts 855 · Views 72,096 · Avg Likes 12,445 · Avg Comments 91 · Avg Views 72,096	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 36% 13-17: 6% 35-44: 6%	Largest: 18-24 (52%); next: 25-34 (36%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	SOUTH AFRICA (66%) UNITED STATES (11%) TANZANIA (6%) ZIMBABWE (4%) BOTSWANA (3%)	Top regions: SOUTH AFRICA (66%), UNITED STATES (11%), TANZANIA (6%)
Platform Engagement	Instagram: 8,265 avg likes/post · Tiktok: 22,100 avg views/post · Youtube: 49,996 avg views/post	Best reach: Youtube 49,996 avg views; best engagement: Instagram 8,265 avg likes

Top Brand Affinities

Woolworths

Score: 32.56

Pioneer

Score: 24.59

Jagermeister

Score: 22.97

Ballantine's

Score: 17.89

Champion

Score: 15.64

Kappa

Score: 15.52

Palm Angels

Score: 14.98

Hennessy

Score: 13.88

Ellesse

Score: 13.56

Bacardi

Score: 11.77

Lacoste

Score: 10.73

Moët & Chandon

Score: 10.43

Brand	Category	Score
Woolworths		32.56
Pioneer		24.59
Jagermeister		22.97
Ballantine's		17.89
Champion		15.64
Kappa		15.52
Palm Angels		14.98
Hennessy		13.88
Ellesse		13.56
Bacardi		11.77
Lacoste		10.73
Moët & Chandon		10.43
New Era		10.23
The North Face		8.95
SoundCloud		8.39
shein		6.71
H&M		6.56
Puma		5.58
Emporio Armani		5.50
SheInside		5.27
MTV		5.25
Nike		5.23
New Balance		4.22
Spotify Music		4.22
Dr. Martens		3.97
Heineken		3.70
Vans		3.58
FOREX		3.52
Zara		3.50
Beats Electronics		3.17
Balenciaga		2.94
Red Bull		2.88
Guess		2.71
FashionNova		2.63
Monster Beverage		2.55
Dolce & Gabbana		2.45
Reebok		2.37
Timberland		2.35
Converse		2.31
Burberry		2.26
Gucci		2.23
Polo Ralph Lauren		2.02
Vogue		1.97
Adidas		1.92
Louis Vuitton		1.85
Huawei		1.83
Versace		1.81
Coachella		1.78
Supreme		1.77
Fenty beauty		1.74