Shag Rock

Shag Rock — alternative artist from AU.

Brisbane-based band Shag Rock, known for their infectious indie surf rock sound, are currently working on a new album. With a successful track record including…

Influence: 50.52% Fanbase: 25.33% Trending: 63.11% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Sabo Skirt • 74.45% • Very Strong

As of 2025-09-09

14,108

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 10:06:49 UTC

Genres

alternativealternativeindie rockreggaeaustralian reggae fusion

Biography

Brisbane-based band Shag Rock, known for their infectious indie surf rock sound, are currently working on a new album. With a successful track record including sold-out tours and over 75 million streams worldwide, the band has garnered a dedicated fanbase and achieved ARIA Gold and Platinum records for their music, notably for their album "Barefoot" and single "Sunbleached Girl."

Having recently played at Splendour in the Grass and with plans for more festival appearances in the coming years, Shag Rock is gearing up to release new music in 2024 after two years of creative reinvention. The band's energetic and authentic approach to their music has endeared them to Australian audiences and they are poised to continue their musical journey with a fresh wave of singles and a highly anticipated album release on the horizon.

Top Brand Affinities

Report Date: 2025-09-09

Shag Rock is a clear fit for 18-24 & 25-34 audiences with strength across AUSTRALIA, UNITED STATES, BRAZIL. The audience is heavily male (56%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (9,597 avg views per post); Instagram builds the community layer. Affinity data highlights Sabo Skirt, Bec & Bridge, Vegemite, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shag Rock score 5.90% — Very Strong bucket.

Brand: Sabo SkirtBrand: Bec & BridgeBrand: Vegemite

Followers:14,108

Engagements:832

Rate:5.9%

Posts:428

Avg Likes:818

Avg Comments:21

Avg Views:9,597

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 14,108 · Engagements 832 · Rate 5.9% Posts 428 · Views 9,597 · Avg Likes 818 · Avg Comments 21 · Avg Views 9,597	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 63% 25-34: 24% 13-17: 7% 35-44: 5%	Largest: 18-24 (63%); next: 25-34 (24%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	AUSTRALIA (41%) UNITED STATES (25%) BRAZIL (5%) CHILE (5%) CANADA (3%)	Top regions: AUSTRALIA (41%), UNITED STATES (25%), BRAZIL (5%)
Platform Engagement	Instagram: 607 avg likes/post · Youtube: 9,597 avg views/post	Best reach: Youtube 9,597 avg views; best engagement: Instagram 607 avg likes

Top Brand Affinities

Sabo Skirt

Score: 74.45

Bec & Bridge

Score: 58.03

Vegemite

Score: 39.82

Coles

Score: 22.80

Sunnies Studios

Score: 14.92

Kmart

Score: 14.89

Billabong

Score: 13.82

Woolworths

Score: 10.16

New Line Cinema

Score: 9.95

Qantas

Score: 9.51

Emporium

Score: 8.54

Ableton

Score: 4.89

Brand	Category	Score
Sabo Skirt		74.45
Bec & Bridge		58.03
Vegemite		39.82
Coles		22.80
Sunnies Studios		14.92
Kmart		14.89
Billabong		13.82
Woolworths		10.16
New Line Cinema		9.95
Qantas		9.51
Emporium		8.54
Ableton		4.89
Holden		4.82
Spotify Music		4.58
Aperol		4.57
Coachella		4.09
Smirnoff		3.83
Showtime		3.27
Guinness		3.12
Kodak		3.10
SoundCloud		2.81
Tinder		2.80
Lollapalooza		2.70
McLaren		2.65
GoPro		2.59
ASOS		2.53
Dr. Martens		2.48
Lululemon Athletica		2.43
Polaroid		2.36
Airbnb		2.33
Nickelodeon		2.07
Chrysler		1.97
The Olympic Games		1.96
Fujifilm		1.95
Tomorrowland		1.83
Red Bull		1.74
Lush		1.70
Bellagio		1.43
National Geographic		1.27
Gymshark		1.27
Oakley		1.22
Vans		1.15
Pixar		1.14
Toyota		1.11
Canon		1.06
Bentley		1.05
Calvin Klein		1.03
Beats Electronics		1.00
Universal		0.98
Converse		0.93