Shaé Universe
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
193,925
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:02:37 UTC
Genres
Biography
Shaé Universe resonates with 18-24 & 25-34 audiences and sustains presence in UNITED STATES, UNITED KINGDOM, INDONESIA. The demographic is heavily female (65%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Youtube, averaging 11,757 avg views per post; Youtube amplifies the conversation around drops and moments. Affinity adjacency with Live Nation, ITV, Mixcloud maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 193,925 · Engagements 2,581 · Rate 1.3% Posts 235 · Views 21,803 · Avg Likes 2,762 · Avg Comments 123 · Avg Views 21,803 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 46% 25-34: 41% 35-44: 6% 13-17: 5% |
Largest: 18-24 (46%); next: 25-34 (41%) |
| Gender Split |
Female: 65% Male: 35% Non-binary/Other: 0% |
Skews female (65%) |
| Top Countries |
UNITED STATES (42%) UNITED KINGDOM (35%) INDONESIA (7%) INDIA (6%) BRAZIL (4%) |
Top regions: UNITED STATES (42%), UNITED KINGDOM (35%), INDONESIA (7%) |
| Platform Engagement | Instagram: 1,099 avg likes/post · Tiktok: 10,046 avg views/post · Youtube: 11,757 avg views/post | Best reach: Youtube 11,757 avg views; best engagement: Youtube 1,178 avg likes |
Top Brand Affinities
Live Nation
ITV
Mixcloud
Kurt Geiger
Shea Moisture
ASOS
MISSGUIDED
boohoo
WNBA
True Religion
River Island
Selfridges
| Brand | Category | Score |
|---|---|---|
| Live Nation | 37.19 | |
| ITV | 31.04 | |
| Mixcloud | 29.45 | |
| Kurt Geiger | 26.57 | |
| Shea Moisture | 23.39 | |
| ASOS | 21.14 | |
| MISSGUIDED | 20.93 | |
| boohoo | 20.07 | |
| WNBA | 16.42 | |
| True Religion | 16.41 | |
| River Island | 15.75 | |
| Selfridges | 14.76 | |
| Amazon Music | 14.48 | |
| Depop | 14.28 | |
| New Era | 12.27 | |
| Steve Madden | 11.89 | |
| Nasty Gal | 11.89 | |
| Rimmel London | 11.78 | |
| Armani Beauty | 11.70 | |
| Akai | 11.17 | |
| Vauxhall | 10.66 | |
| SoundCloud | 10.41 | |
| Fenty beauty | 9.59 | |
| Acne Studios | 9.37 | |
| Foot Locker | 9.35 | |
| Pro Tools | 9.12 | |
| Marni | 9.07 | |
| Maison Margiela | 9.06 | |
| Ableton | 9.00 | |
| Glossier | 8.98 | |
| Topshop | 8.56 | |
| Sainsbury's | 8.53 | |
| iHeartRadio Music Awards | 7.46 | |
| Spotify Music | 7.36 | |
| Hennessy | 7.14 | |
| Dr. Martens | 6.69 | |
| JACQUEMUS | 6.68 | |
| Urban Outfitters | 6.64 | |
| Marks & Spencer | 6.47 | |
| Beats Electronics | 6.29 | |
| Pioneer | 6.19 | |
| Champion | 6.03 | |
| BBC | 6.01 | |
| Primark | 5.88 | |
| Vivienne Westwood | 5.70 | |
| Target | 5.22 | |
| Macy's | 5.20 | |
| Alexander McQueen | 4.86 | |
| Verizon | 4.80 | |
| Coach | 4.69 |
Official Profiles
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LoginArtist: Shaé Universe
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
