Shadows Fall

Shadows Fall — rock artist from US.

Shadows Fall, a Massachusetts-based band formed in 1996 by guitarists Jonathan Donais and Matthew Bachand, established their sound by blending elements of…

Influence: 56.51% Fanbase: 38.77% Trending: 65.39% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 80.64% • Very Strong

As of 2025-09-11

51,910

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 08:02:00 UTC

Genres

rockrockmetalalternative metalnu metalmetalcoremetalmelodic metalcoreboston metalmelodic death metalmelodic thrashnew england metalmetalcore/deathcore

Biography

Shadows Fall, a Massachusetts-based band formed in 1996 by guitarists Jonathan Donais and Matthew Bachand, established their sound by blending elements of technical death metal with influences from bands such as Metallica and Slayer. After solidifying their lineup with vocalist Brian Fair in 1998, they signed with Century Media in 1999 and released their first widely distributed album, Of One Blood, in 2000. Their intense live performances on tours like Ozzfest helped grow their fan base, leading to chart success with albums like The War Within in 2004. Subsequent releases, including Threads of Life in 2007 and Retribution in 2009, were followed by extensive world tours and festival appearances, showcasing the band's evolving sound and live energy.

Continuing their musical journey, Shadows Fall released Fire from the Sky in 2012, further solidifying their place in the metal scene. The band's dedication to their craft and relentless touring schedule have earned them a loyal following and critical acclaim, exemplified by live recordings like Madness in Manila: Shadows Fall Live in the Philippines 2009. With a discography that reflects their growth and versatility, Shadows Fall's legacy in the metal world is defined by their blend of technical prowess, melodic sensibilities, and electrifying live performances that continue to captivate audiences worldwide.

Top Brand Affinities

Report Date: 2025-09-11

Shadows Fall converts attention from 25-34 & 18-24 audiences across UNITED STATES, BRAZIL, MEXICO. Audience shape is heavily male (85%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 60,690 avg views per post, with supportive conversation on Instagram. Shared audience with Impericon, Ampeg, Live Nation underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Shadows Fall score 2.16% — Strong bucket.

Brand: ImpericonBrand: AmpegBrand: Live Nation

Followers:51,910

Engagements:1,122

Rate:2.2%

Posts:487

Avg Likes:1,082

Avg Comments:55

Avg Views:60,690

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 51,910 · Engagements 1,122 · Rate 2.2% Posts 487 · Views 60,690 · Avg Likes 1,082 · Avg Comments 55 · Avg Views 60,690	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 35% 35-44: 15% 45-64: 4%	Largest: 25-34 (44%); next: 18-24 (35%)
Gender Split	Female: 15% Male: 85% Non-binary/Other: 0%	Skews male (85%)
Top Countries	UNITED STATES (39%) BRAZIL (8%) MEXICO (5%) THAILAND (5%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (39%), BRAZIL (8%), MEXICO (5%)
Platform Engagement	Instagram: 590 avg likes/post · Youtube: 60,690 avg views/post	Best reach: Youtube 60,690 avg views; best engagement: Instagram 590 avg likes

Top Brand Affinities

Impericon

Score: 80.64

Ampeg

Score: 72.85

Live Nation

Score: 37.15

Sennheiser

Score: 19.39

Crown Royal

Score: 15.24

Akg

Score: 14.73

Amazon Music

Score: 14.66

Pro Tools

Score: 14.45

Capcom

Score: 12.77

Mortal Kombat

Score: 10.28

Resident Evil

Score: 9.77

NHL

Score: 9.26

Brand	Category	Score
Impericon		80.64
Ampeg		72.85
Live Nation		37.15
Sennheiser		19.39
Crown Royal		15.24
Akg		14.73
Amazon Music		14.66
Pro Tools		14.45
Capcom		12.77
Mortal Kombat		10.28
Resident Evil		9.77
NHL		9.26
Monster Beverage		8.96
Hot Topic		8.74
Columbia Pictures		8.41
Hasbro		8.33
Jameson		8.05
Comedy Central		7.86
God of War		7.41
Jagermeister		7.09
WWE		6.90
DeLorean Motor Company		6.90
Sega		6.82
Final Fantasy		6.71
Spotify Music		6.51
WW		6.45
Fallout		6.44
Pontiac		6.11
Pilsner Urquell		5.87
Gillette		5.58
Jack Daniels		5.54
Power Rangers		5.35
Coors		5.30
Bud Light		5.29
MTV		5.29
Paramount Pictures		5.24
AMC		5.02
Star Wars		4.88
Taco Bell		4.84
Bandai Namco		4.71
Nintendo		4.64
Verizon		4.52
iHeartRadio Music Awards		4.38
NFL		4.21
Warner Bros		4.08
Nickelodeon		4.01
Gundam		3.95
Budweiser		3.87
Transformers		3.84
Kickstarter		3.71