Shadow Child

Shadow Child

Country: GB | Gender: male

Influence: 57.21% Fanbase: 41.61% Trending: 65.01% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 170.01% • Very Strong

As of 2025-09-10

39,073

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 14:42:11 UTC

Genres

electronicdeep groove househousedancedeep disco houseminimal tech houseelectronic

Biography

Visit www.shadowchild.co.uk for more information on the artist and their music. Explore their discography, upcoming shows, and latest news on the website.

Shadow Child Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Shadow Child builds repeat engagement among 25-34 & 35-44 audiences throughout UNITED KINGDOM, UNITED STATES, SPAIN. With a heavily male (78%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Instagram (245 avg likes per post), while Instagram provides social proof in comments and saves. Affinities with Mixcloud, Pioneer, Ableton point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Shadow Child score 0.63%Low bucket.
Brand: MixcloudBrand: PioneerBrand: Ableton
Followers:39,073
Engagements:245
Rate:0.6%
Posts:6,734
Views:0
Avg Likes:245
Avg Comments:28
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 39,073 · Engagements 245 · Rate 0.6%
Posts 6,734 · Views 0 · Avg Likes 245 · Avg Comments 28 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 48%
35-44: 27%
18-24: 17%
45-64: 7%
Largest: 25-34 (48%); next: 35-44 (27%)
Gender Split Female: 22%
Male: 78%
Non-binary/Other: 0%
Skews male (78%)
Top Countries UNITED KINGDOM (42%)
UNITED STATES (16%)
SPAIN (4%)
ITALY (3%)
BRAZIL (3%)
Top regions: UNITED KINGDOM (42%), UNITED STATES (16%), SPAIN (4%)
Platform Engagement Instagram: 245 avg likes/post best engagement: Instagram 245 avg likes

Top Brand Affinities

Mixcloud
Score: 170.01
Pioneer
Score: 102.62
Ableton
Score: 78.54
MOOG
Score: 59.83
Akai
Score: 40.85
Trancefamily
Score: 34.91
SoundCloud
Score: 26.92
Sennheiser
Score: 23.98
Vauxhall
Score: 17.75
Amazon Music
Score: 16.93
Tomorrowland
Score: 14.78
Pro Tools
Score: 12.02
Brand Category Score
Mixcloud 170.01
Pioneer 102.62
Ableton 78.54
MOOG 59.83
Akai 40.85
Trancefamily 34.91
SoundCloud 26.92
Sennheiser 23.98
Vauxhall 17.75
Amazon Music 16.93
Tomorrowland 14.78
Pro Tools 12.02
Beats Electronics 12.01
Atmos 10.89
Easyjet 8.80
Spotify Music 8.05
Carlsberg 6.84
Selfridges 6.70
Tate Modern 6.57
Stone Island 6.57
Stüssy 6.06
Coachella 5.77
Vivienne Westwood 5.47
BBC 3.97
Guinness 3.88
Smirnoff 3.75
Emporium 3.58
Garnier 3.21
Carhartt 3.19
Harrods 3.19
Tesco 2.94
Heineken 2.93
Columbia Pictures 2.92
Dr. Martens 2.76
Showtime 2.66
Topshop 2.64
Aston Martin 2.61
MTV 2.60
Red Bull 2.60
Sneakerhead 2.49
Jack Daniels 2.48
Martini 2.46
Warner Bros 2.46
ASOS 2.28
Matrix 2.26
Lollapalooza 2.20
Budweiser 2.01
Nokia 1.99
Bugatti 1.93
Sunnies Studios 1.93

Official Profiles

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Artist: Shadow Child

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-02-22 01:00 UTC Shadow Child, Mark Archer, Altern 8 Patterns Brighton, United Kingdom

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