SF9 Brand Affinity ranks highest TONY MOLY at 9.81% . Very Strong. Score DMDB 59.63% | Fanbase 52.93%

SF9 — pop artist from KR.

South Korea boy band SF9, also known as Sensational Feeling Nine, was formed in Seoul in 2015 by FNC Entertainment. The nine-member group consists of Youngbin,…

SF9

Recognizable

Country: KR | Artist ID: 11e81bbc-502b-23ea-93d7-a0369fe50396

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Genres

popk-popk-pop boy grouppopmainstream popasian pop

Influential: 59.63% Fanbase: 52.93% Trending: 62.97%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

TONY MOLY • 9.81% • Very Strong

As of 2025-09-10

2,539,671

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 59.63% | Fanbase 52.93% | Trending 62.97% | CAREER STAGE: MAINSTREAM

Biography

South Korea boy band SF9, also known as Sensational Feeling Nine, was formed in Seoul in 2015 by FNC Entertainment. The nine-member group consists of Youngbin, Inseong, Jaeyoon, Dawon, Zuho, Rowoon, Taeyang, Hwiyoung, and Chani. SF9 gained recognition after winning the FNC Entertainment survival show NEOZ Dance with their song "K.O." Their debut single "Fanfare" was released in 2016, followed by their debut EP Burning Sensation in February 2017.

In 2017, SF9 released their debut full-length album Sensational Feeling Nine, which achieved success in Japan. The group continued to release EPs and albums, including Illuminate in 2019, and embarked on tours in Japan, South America, Europe, and the United States. SF9's diverse talents have also extended to acting, with member Rowoon making his debut in the MBC television series Extraordinary You. In January 2020, SF9 released their first Korean studio album, First Collection, featuring the track "Good Guy."

Report Date: 2025-09-10

SF9 is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, BRAZIL, PHILIPPINES. The audience is heavily female (82%), so brand cues around fashion, access, and lifestyle earn attention. Tiktok produces steady reach (35,000 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to TONY MOLY, iHeartRadio Music Awards, Hot Topic points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SF9 score 0.93% — Low bucket.

Brand: TONY MOLYBrand: iHeartRadio Music AwardsBrand: Hot Topic

Followers:2,539,671

Engagements:23,744

Rate:0.9%

Posts:4,056

Avg Likes:23,015

Avg Comments:436

Avg Views:47,813

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,539,671 · Engagements 23,744 · Rate 0.9% Posts 4,056 · Views 47,813 · Avg Likes 23,015 · Avg Comments 436 · Avg Views 47,813	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 66% 25-34: 19% 13-17: 12% 35-44: 2%	Largest: 18-24 (66%); next: 25-34 (19%)
Gender Split	Female: 82% Male: 19% Non-binary/Other: 0%	Skews female (82%)
Top Countries	UNITED STATES (15%) BRAZIL (10%) PHILIPPINES (9%) INDONESIA (8%) SOUTH KOREA (3%)	Top regions: UNITED STATES (15%), BRAZIL (10%), PHILIPPINES (9%)
Platform Engagement	Instagram: 15,507 avg likes/post · Tiktok: 35,000 avg views/post · Youtube: 12,813 avg views/post	Best reach: Tiktok 35,000 avg views; best engagement: Instagram 15,507 avg likes

Top Brand Affinities

TONY MOLY

Score: 9.81

iHeartRadio Music Awards

Score: 5.75

Hot Topic

Score: 5.37

Innisfree

Score: 4.13

Movistar

Score: 4.03

Cartoon Network

Score: 3.68

Final Fantasy

Score: 3.64

Snoopy And The Peanuts Gang

Score: 2.96

Tiffany

Score: 2.90

Fila

Score: 2.61

Lollapalooza

Score: 2.35

KitKat

Score: 1.97

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Top Brand Affinities

Brand	Category	Score
TONY MOLY		9.81
iHeartRadio Music Awards		5.75
Hot Topic		5.37
Innisfree		4.13
Movistar		4.03
Cartoon Network		3.68
Final Fantasy		3.64
Snoopy And The Peanuts Gang		2.96
Tiffany		2.90
Fila		2.61
Lollapalooza		2.35
KitKat		1.97
Maybelline		1.79
Polaroid		1.63
Starbucks		1.57
Forever 21		1.50
Tiffany & Co		1.46
shein		1.42
Calvin Klein		1.36
NYX Cosmetics		1.28
Coachella		1.27
SheInside		1.27
BBC		1.24
Puma		1.16
UNIQLO		1.16
Spotify Music		1.15
Fujifilm		1.15
Pokemon Go		1.08
Pepsi		1.06
Pokemon		1.04
Vogue		1.02
CBS		1.02
Prada		1.00
Walt Disney		0.99
Yves Saint Laurent		0.89
The Olympic Games		0.88
Netflix		0.87
Paypal		0.85
Universal		0.84
Coca-Cola		0.82
Gucci		0.80
H&M		0.76
Marvel		0.74
Tommy Hilfiger		0.74
musical.ly		0.71
Vans		0.70
Converse		0.70
SoundCloud		0.68
Pandora		0.67
Chanel		0.65