Seyi Shay

Seyi Shay — pop artist from NG.

Seyi Shay, born Deborah Oluwaseyi Joshua on December 21, 1985, is a Nigerian singer-songwriter known for her work in the music industry. She has produced songs…

Influence: 56.82% Fanbase: 45.31% Trending: 62.58% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Airtel • 19.28% • Very Strong

As of 2025-09-09

1,243,710

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:49 UTC

Genres

popafro dancehallafropopnigerian popmainstream popothersworldwideafricanazontobeats

Biography

Seyi Shay, born Deborah Oluwaseyi Joshua on December 21, 1985, is a Nigerian singer-songwriter known for her work in the music industry. She has produced songs for various projects, including the soundtrack for Konami's video game, Crime Life: Gang Wars, and has written tracks for artists such as Melanie C and Chip. Shay was the lead singer of the pop girl group From Above, which signed with Sony's Columbia Records and was managed by Mathew Knowles' Music World Entertainment. In 2015, she signed with Island Records and released her debut studio album, Seyi or Shay, showcasing her talents as a versatile musician.

Top Brand Affinities

Report Date: 2025-09-09

Seyi Shay speaks to 25-34 & 18-24 audiences with measurable traction in UNITED STATES, NIGERIA, KENYA. Composition is male-leaning (53%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (4,882 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Airtel, A.P.C., CNN, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Seyi Shay score 0.15% — Low bucket.

Brand: AirtelBrand: A.P.C.Brand: CNN

Followers:1,243,710

Engagements:1,854

Rate:0.1%

Posts:151

Avg Likes:1,834

Avg Comments:105

Avg Views:5,273

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,243,710 · Engagements 1,854 · Rate 0.1% Posts 151 · Views 5,273 · Avg Likes 1,834 · Avg Comments 105 · Avg Views 5,273	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 45% 18-24: 44% 35-44: 6% 13-17: 4%	Largest: 25-34 (45%); next: 18-24 (44%)
Gender Split	Female: 47% Male: 53% Non-binary/Other: 0%	Skews male (53%)
Top Countries	UNITED STATES (18%) NIGERIA (11%) KENYA (11%) UNITED KINGDOM (6%) TANZANIA (5%)	Top regions: UNITED STATES (18%), NIGERIA (11%), KENYA (11%)
Platform Engagement	Instagram: 1,629 avg likes/post · Tiktok: 4,882 avg views/post · Youtube: 391 avg views/post	Best reach: Tiktok 4,882 avg views; best engagement: Instagram 1,629 avg likes

Top Brand Affinities

Airtel

Score: 19.28

A.P.C.

Score: 10.08

CNN

Score: 9.34

T.G.I. Friday's

Score: 8.54

River Island

Score: 7.49

Amazon Music

Score: 7.42

Hennessy

Score: 6.61

boohoo

Score: 6.42

MTV

Score: 5.29

FOREX

Score: 4.14

FashionNova

Score: 3.81

Fendi

Score: 3.36

Brand	Category	Score
Airtel		19.28
A.P.C.		10.08
CNN		9.34
T.G.I. Friday's		8.54
River Island		7.49
Amazon Music		7.42
Hennessy		6.61
boohoo		6.42
MTV		5.29
FOREX		4.14
FashionNova		3.81
Fendi		3.36
Fenty beauty		3.10
Monster Beverage		3.00
BBC		2.95
BALMAIN		2.89
Versace		2.64
ASOS		2.44
Beats Electronics		2.41
Paramount Pictures		2.24
musical.ly		2.16
Lexus		2.15
Bentley		2.15
Balenciaga		2.14
SoundCloud		2.12
Primark		2.08
Pepsi		2.04
Oriflame		2.03
Nokia		1.91
shein		1.88
Bugatti		1.85
Gucci		1.69
Guinness		1.61
SheInside		1.61
Vogue		1.58
Rolex		1.51
New Balance		1.50
Spotify Music		1.37
Cartier		1.35
H&M		1.23
FIFA		1.19
Coca-Cola		1.15
Calvin Klein		1.12
Huda Beauty		1.08
Louis Vuitton		0.99
Heineken		0.99
Google		0.98
Los Angeles Lakers		0.97
Lamborghini		0.96
Mercedes-Benz		0.94