Sexion d’Assaut

Sexion d’Assaut — pop artist from FR.

Sexion d'Assaut is a French rap collective known for their old-school hip-hop style. Formed in Paris, the group includes primary members Maître Gims, Lefa,…

Influence: 59.88% Fanbase: 59.40% Trending: 60.12% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 15.53% • Very Strong

As of 2025-09-10

3,795,463

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 11:46:31 UTC

Genres

popfrancotonfrench poppop urbainehip-hop & raprap conscienthip-hop/rapfrench hip hopcontemporary hip hophip hop

Biography

Sexion d'Assaut is a French rap collective known for their old-school hip-hop style. Formed in Paris, the group includes primary members Maître Gims, Lefa, Adams, Maska, JR O Chrome, Black Mesrimes, Doomams, and L.I.O., along with various secondary members and affiliates. They released their debut mixtape, "La Terre du Milieu," in 2005 on their own label, Wati B, followed by street albums "Le Renouveau" in 2008 and "L'Écrasement de Tête" in 2009 in collaboration with Because Music. In 2010, Sexion d'Assaut made their major-label debut with "L'École des Points Vitaux" under Sony Music, which achieved commercial success in France, spawning hit singles such as "L'École des Points Vitaux," "Casquette à l'Envers," "Désolé," and "Changement d'Ambiance."

The collective had been building an underground fan base for five years prior to their breakthrough with "L'École des Points Vitaux," which peaked at number two on the French albums chart and remained in the Top Five for an extended period. Their music blends traditional hip-hop elements with a contemporary French rap sensibility, showcasing their diverse talents and unique sound within the rap scene.

Top Brand Affinities

Report Date: 2025-09-10

Sexion d’Assaut stands out with 18-24 & 25-34 audiences across FRANCE, CONGO - KINSHASA, MOROCCO. The profile is heavily male (64%), and content lands hardest on Youtube, where posts average 120,056 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Accor Hotels, Umbro, Audemars Piguet, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Sexion d’Assaut a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sexion d’Assaut score 0.06% — Low bucket.

Brand: Accor HotelsBrand: UmbroBrand: Audemars Piguet

Followers:3,795,463

Engagements:2,340

Rate:0.1%

Posts:4,508

Avg Likes:2,248

Avg Comments:77

Avg Views:129,969

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,795,463 · Engagements 2,340 · Rate 0.1% Posts 4,508 · Views 129,969 · Avg Likes 2,248 · Avg Comments 77 · Avg Views 129,969	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 31% 13-17: 7% 35-44: 6%	Largest: 18-24 (53%); next: 25-34 (31%)
Gender Split	Female: 36% Male: 64% Non-binary/Other: 0%	Skews male (64%)
Top Countries	FRANCE (53%) CONGO - KINSHASA (13%) MOROCCO (6%) BELGIUM (6%) UNITED STATES (6%)	Top regions: FRANCE (53%), CONGO - KINSHASA (13%), MOROCCO (6%)
Platform Engagement	Instagram: 419 avg likes/post · Tiktok: 9,913 avg views/post · Youtube: 120,056 avg views/post	Best reach: Youtube 120,056 avg views; best engagement: Youtube 1,106 avg likes

Top Brand Affinities

Accor Hotels

Score: 15.53

Umbro

Score: 13.86

Audemars Piguet

Score: 11.50

Auchan

Score: 11.15

Ricard

Score: 9.45

Foot Locker

Score: 9.01

boohoo

Score: 8.61

Carrefour

Score: 7.83

Scania

Score: 7.32

Qatar Airways

Score: 6.40

UEFA

Score: 5.46

Pioneer

Score: 5.45

Brand	Category	Score
Accor Hotels		15.53
Umbro		13.86
Audemars Piguet		11.50
Auchan		11.15
Ricard		9.45
Foot Locker		9.01
boohoo		8.61
Carrefour		7.83
Scania		7.32
Qatar Airways		6.40
UEFA		5.46
Pioneer		5.45
Pull&Bear		5.45
Longchamp		5.34
Fanta		5.33
Champion		5.12
Lacoste		4.95
Tomorrowland		3.68
Hublot		3.67
Christian Louboutin		3.46
BALMAIN		3.45
Puma		3.39
AliExpress		3.32
NBC		3.27
ASOS		3.06
FIFA		2.96
Nestlé		2.91
Maserati		2.90
Primark		2.74
Carhartt		2.69
ASICS		2.63
Timberland		2.63
Los Angeles Lakers		2.59
Ferrari		2.57
Cartier		2.49
Hennessy		2.49
Haima		2.46
Audi		2.37
Fendi		2.36
Rover		2.26
Calvin Klein		2.20
H&M		2.18
Hollister Co		2.18
Peugeot		2.18
Tommy Hilfiger		2.17
FashionNova		2.14
Bugatti		2.12
NBA		2.12
Ubisoft		2.12
Rolex		2.03