Seun Kuti

Seun Kuti — pop artist from NG.

Seun Kuti & Egypt 80, a fusion of two generations of musicians, saw Seun taking over as lead of Egypt 80 at just 14 following Fela Kuti's passing. Seun's…

Influence: 54.26% Fanbase: 25.53% Trending: 68.63% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 18.23% • Very Strong

As of 2025-09-08

630,937

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:04:33 UTC

Genres

popafropopelectronicafrobeatothersworldwide

Biography

Seun Kuti & Egypt 80, a fusion of two generations of musicians, saw Seun taking over as lead of Egypt 80 at just 14 following Fela Kuti's passing. Seun's dedication to honoring his father's music led to the incorporation of Fela's compositions into their sets, showcasing a blend of traditional Afrobeat and modern influences that resonated with audiences worldwide. Their relentless touring and politically charged performances solidified their reputation as torchbearers of Afrobeat, culminating in the release of the critically acclaimed album "Black Times" in 2018.

Throughout their career, Seun Kuti & Egypt 80 have continued to push the boundaries of Afrobeat, drawing from various musical traditions to reflect Africa's struggles and cultures. Collaborating with acclaimed artists like Brian Eno and Robert Glasper, they have crafted anthemic and politically charged records that have earned them both commercial success and critical acclaim. Their unwavering commitment to their music and message, coupled with their dynamic live performances, have cemented their status as a powerhouse in the global music scene.

Top Brand Affinities

Report Date: 2025-09-08

Seun Kuti reliably reaches 25-34 & 18-24 audiences in UNITED STATES, FRANCE, BRAZIL. The base is heavily male (71%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (22,702 avg views per post); Instagram layers on depth and replies. The audience sits near Mixcloud, Airtel, A.P.C., making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Seun Kuti score 0.59% — Low bucket.

Brand: MixcloudBrand: AirtelBrand: A.P.C.

Followers:630,937

Engagements:3,723

Rate:0.6%

Posts:4,403

Avg Likes:3,718

Avg Comments:97

Avg Views:22,702

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 630,937 · Engagements 3,723 · Rate 0.6% Posts 4,403 · Views 22,702 · Avg Likes 3,718 · Avg Comments 97 · Avg Views 22,702	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 47% 18-24: 23% 35-44: 19% 45-64: 9%	Largest: 25-34 (47%); next: 18-24 (23%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (17%) FRANCE (10%) BRAZIL (10%) NIGERIA (10%) UNITED KINGDOM (7%)	Top regions: UNITED STATES (17%), FRANCE (10%), BRAZIL (10%)
Platform Engagement	Instagram: 3,549 avg likes/post · Youtube: 22,702 avg views/post	Best reach: Youtube 22,702 avg views; best engagement: Instagram 3,549 avg likes

Top Brand Affinities

Mixcloud

Score: 18.23

Airtel

Score: 17.91

A.P.C.

Score: 16.05

MOOG

Score: 14.93

CNN

Score: 14.17

Amazon Music

Score: 11.58

Hennessy

Score: 9.41

Pioneer

Score: 7.08

Alibaba

Score: 7.00

Jameson

Score: 5.79

Ableton

Score: 5.11

BBC

Score: 4.54

Brand	Category	Score
Mixcloud		18.23
Airtel		17.91
A.P.C.		16.05
MOOG		14.93
CNN		14.17
Amazon Music		11.58
Hennessy		9.41
Pioneer		7.08
Alibaba		7.00
Jameson		5.79
Ableton		5.11
BBC		4.54
Paramount Pictures		4.17
MTV		4.10
SoundCloud		3.92
Beats Electronics		3.47
Monster Beverage		3.44
Spotify Music		3.25
Lollapalooza		2.68
FOREX		2.54
FashionNova		2.52
Timberland		2.48
Christian Louboutin		2.42
Kodak		2.41
Coachella		2.29
musical.ly		2.24
Carhartt		2.20
Lexus		2.16
Guinness		2.10
Fendi		2.07
Versace		2.07
Fujifilm		2.03
Vogue		1.88
Sneakerhead		1.83
Gucci		1.80
FIFA		1.72
Heineken		1.72
Bugatti		1.71
Bentley		1.67
Cadillac		1.65
Microsoft		1.62
Balenciaga		1.61
Fenty beauty		1.61
Warner Bros		1.58
NBA		1.54
H&M		1.52
Puma		1.49
The Olympic Games		1.47
Pepsi		1.46
GIVENCHY		1.43