SEULGI Brand Affinity ranks highest A.P.C. at 12.39% . Very Strong. Score DMDB 59.27% | Fanbase 50.09%

SEULGI — pop artist from KR.

SEULGI debuted as a member of Red Velvet in August 2014, known for her powerful stage presence and unique tone of voice. As part of Red Velvet, she has…

SEULGI

Recognizable

Country: KR | Gender: female | Artist ID: 11e83fe6-7cab-6db4-9d21-aa1c026db3d8

Find Artist

Genres

popk-poppopasian pop

Influential: 59.27% Fanbase: 50.09% Trending: 63.86%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

A.P.C. • 12.39% • Very Strong

As of 2025-09-10

12,595,291

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 59.27% | Fanbase 50.09% | Trending 63.86% | CAREER STAGE: MAINSTREAM

Biography

SEULGI debuted as a member of Red Velvet in August 2014, known for her powerful stage presence and unique tone of voice. As part of Red Velvet, she has achieved international success with hit tracks such as ‘Ice Cream Cake’, ‘Dumb Dumb’, ‘Russian Roulette’, ‘Rookie’, ‘Red Flavor’, ‘Peek-A-Boo’, ‘Bad Boy’, ‘Power Up’, ‘Psycho’, ‘Queendom’, and ‘Feel My Rhythm’. The group has garnered attention for their diverse music spectrum and creative concepts.

In addition to her work with Red Velvet, SEULGI participated in the unit Red Velvet - IRENE & SEULGI, which achieved chart-topping success with their 1st EP ‘Monster’ in July 2020. She has also showcased her versatility through OSTs, variety shows, and collaborations like GOT the beat, a unit featuring members from prominent K-Pop girl groups, highlighting her ability to navigate various music styles and concepts effortlessly.

Report Date: 2025-09-10

SEULGI is already in the conversation with 18-24 & 25-34 audiences in SOUTH KOREA, UNITED STATES, BRAZIL. The audience is heavily female (73%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (372,445 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to A.P.C., GENTLE MONSTER, Maison Margiela points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SEULGI score 2.29% — Strong bucket.

Brand: A.P.C.Brand: GENTLE MONSTERBrand: Maison Margiela

Followers:12,595,291

Engagements:288,233

Rate:2.3%

Posts:1,013

Avg Likes:288,233

Avg Comments:1,093

Avg Views:372,445

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 12,595,291 · Engagements 288,233 · Rate 2.3% Posts 1,013 · Views 372,445 · Avg Likes 288,233 · Avg Comments 1,093 · Avg Views 372,445	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 19% 13-17: 13% 35-44: 3%	Largest: 18-24 (64%); next: 25-34 (19%)
Gender Split	Female: 73% Male: 27% Non-binary/Other: 0%	Skews female (73%)
Top Countries	SOUTH KOREA (14%) UNITED STATES (12%) BRAZIL (9%) PHILIPPINES (8%) INDONESIA (8%)	Top regions: SOUTH KOREA (14%), UNITED STATES (12%), BRAZIL (9%)
Platform Engagement	Instagram: 281,912 avg likes/post · Youtube: 372,445 avg views/post	Best reach: Youtube 372,445 avg views; best engagement: Instagram 281,912 avg likes

Top Brand Affinities

A.P.C.

Score: 12.39

GENTLE MONSTER

Score: 12.16

Maison Margiela

Score: 7.13

Champion

Score: 6.28

Dr. Martens

Score: 6.11

Stüssy

Score: 5.78

Innisfree

Score: 5.11

Miu Miu

Score: 4.42

Carhartt

Score: 4.16

Jollibee

Score: 3.47

Prismacolor

Score: 2.97

Fujifilm

Score: 2.74

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Top Brand Affinities

Brand	Category	Score
A.P.C.		12.39
GENTLE MONSTER		12.16
Maison Margiela		7.13
Champion		6.28
Dr. Martens		6.11
Stüssy		5.78
Innisfree		5.11
Miu Miu		4.42
Carhartt		4.16
Jollibee		3.47
Prismacolor		2.97
Fujifilm		2.74
Gundam		2.71
Timberland		2.41
AMC		2.38
Snoopy And The Peanuts Gang		2.28
Tiffany		2.19
Petronas		2.09
Supreme		1.93
CBS Television Studios		1.67
KFC		1.59
Sprite		1.58
UNIQLO		1.49
Coachella		1.48
Polaroid		1.45
KitKat		1.32
H&M		1.28
Maybelline		1.27
New Balance		1.27
IKEA		1.26
Guess		1.25
Starbucks		1.21
Los Angeles Lakers		1.19
CBS		1.15
Balenciaga		1.09
Huda Beauty		1.09
Christian Dior		1.06
Vogue		1.05
Pepsi		1.04
Samsung Group		1.04
McDonald's		1.02
Pokemon Go		0.99
Tiffany & Co		0.99
Nintendo		0.96
Walt Disney		0.94
Rolex		0.93
NYX Cosmetics		0.93
Snapseed		0.90
Yves Saint Laurent		0.89
Zara		0.88