Seu Jorge Brand Affinity ranks highest OSGEMEOS at 58.18% . Very Strong. Score DMDB 66.18% | Fanbase 56.37%

Seu Jorge — european artist from BR.

Seu Jorge, born Jorge Mario da Silva on June 8, 1970, emerged as a key figure in the Brazilian samba revival of the early 21st century. Growing up in the slums…

Seu Jorge

Recognizable

Country: BR | Gender: male | Artist ID: 11e81bc9-2374-fbe8-95ea-a0369fe50396

Find Artist

Genres

europeansambaeuropeanlatinpagodempbother latin musicfolk & traditionalsamba-rock

Influential: 66.18% Fanbase: 56.37% Trending: 71.08%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

OSGEMEOS • 58.18% • Very Strong

As of 2025-09-10

3,611,949

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.18% | Fanbase 56.37% | Trending 71.08% | CAREER STAGE: MAINSTREAM

Biography

Seu Jorge, born Jorge Mario da Silva on June 8, 1970, emerged as a key figure in the Brazilian samba revival of the early 21st century. Growing up in the slums of Rio de Janeiro, he honed his musical talents while working odd jobs and serving in the Brazilian army band during his compulsory military service. After a chance meeting at his brother's funeral in 1991, Jorge began his music career, eventually forming the band Farofa Carioca before embarking on a successful solo path.

Under the moniker Seu Jorge, he gained international recognition through his roles in acclaimed films like City of God and The Life Aquatic with Steve Zissou, showcasing his distinctive baritone voice and stage presence. His solo career took off with the release of the well-received album Samba Esporte Fino in 1999, followed by collaborations with renowned producers and further success with albums like Cru and América Brasil: O Disco. Seu Jorge's multifaceted talents as a musician and actor have solidified his position as a prominent figure in both Brazilian and global music scenes.

Report Date: 2025-09-10

Seu Jorge indexes high with fans in the 18-24 range in BRAZIL, PORTUGAL, UNITED STATES. The skew is heavily male (63%), which clarifies product positioning and tone. Momentum is most visible on Tiktok with 11,750 avg views per post; Instagram rounds out day-to-day engagement. The brand graph leans toward OSGEMEOS, FARM RIO, ChilliBeans, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Seu Jorge when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Seu Jorge score 0.12% — Low bucket.

Brand: OSGEMEOSBrand: FARM RIOBrand: ChilliBeans

Followers:3,611,949

Engagements:4,286

Rate:0.1%

Posts:650

Avg Likes:4,211

Avg Comments:139

Avg Views:17,934

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,611,949 · Engagements 4,286 · Rate 0.1% Posts 650 · Views 17,934 · Avg Likes 4,211 · Avg Comments 139 · Avg Views 17,934	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 36% 35-44: 12% 45-64: 5%	Largest: 18-24 (43%); next: 25-34 (36%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	BRAZIL (88%) PORTUGAL (4%) UNITED STATES (4%) ANGOLA (1%) FRANCE (1%)	Top regions: BRAZIL (88%), PORTUGAL (4%), UNITED STATES (4%)
Platform Engagement	Instagram: 3,421 avg likes/post · Tiktok: 11,750 avg views/post · Youtube: 6,184 avg views/post	Best reach: Tiktok 11,750 avg views; best engagement: Instagram 3,421 avg likes

Top Brand Affinities

OSGEMEOS

Score: 58.18

FARM RIO

Score: 30.23

ChilliBeans

Score: 25.71

Citi

Score: 18.44

Lojas Renner

Score: 17.30

Accor Hotels

Score: 16.13

Banco Bradesco

Score: 14.58

Itaipava

Score: 13.70

Danone

Score: 11.77

Havaianas

Score: 9.99

Riachuelo

Score: 9.70

Xerox

Score: 9.54

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Top Brand Affinities

Brand	Category	Score
OSGEMEOS		58.18
FARM RIO		30.23
ChilliBeans		25.71
Citi		18.44
Lojas Renner		17.30
Accor Hotels		16.13
Banco Bradesco		14.58
Itaipava		13.70
Danone		11.77
Havaianas		9.99
Riachuelo		9.70
Xerox		9.54
Lollapalooza		8.20
Heineken		5.87
Amstel		5.25
Garnier		5.04
Ableton		4.73
Moda Praia		4.43
Iberostar Hotels & Resorts		4.29
Budweiser		4.16
Pfizer		3.78
Uber		3.49
Carrefour		2.40
MTV		2.22
Spotify Music		2.17
Lacoste		2.07
Aperol		1.88
Tinder		1.88
Cartier		1.77
Los Angeles Lakers		1.72
Oakley		1.65
Jack Daniels		1.59
NBA		1.54
GoPro		1.49
Pixar		1.44
FIFA		1.43
DC Entertainment		1.40
UFC		1.36
Netflix		1.32
Yves Saint Laurent		1.29
Coachella		1.29
Renault		1.16
Pandora		1.16
The Olympic Games		1.16
Nutella		1.10
shein		1.10
Beats Electronics		1.08
Coca-Cola		1.07
Xiaomi		1.05
Polaroid		1.01