Seth MacFarlane
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
1,164,878
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:30:32 UTC
Genres
Biography
Born in 1973 in Kent, Connecticut, MacFarlane's early love for animation eventually intersected with his musical interests, resulting in a parallel career as a skilled jazz vocalist. Building on the success of his debut album, he continued to release critically acclaimed records such as Holiday for Swing! and No One Ever Tells You, solidifying his reputation as a respected interpreter of classic American pop. Collaborations with renowned producers and vocalists, including Liz Gillies, have further enhanced MacFarlane's standing in the music industry, with his latest holiday-themed album, We Wish You the Merriest, reaching the Top 20 of the Jazz Albums chart.
Seth MacFarlane commands interest from 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, CANADA. With a heavily male (69%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (35,855 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Lucasfilm, Lionsgate, HBO Max points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,164,878 · Engagements 9,417 · Rate 0.8% Posts 686 · Views 40,437 · Avg Likes 9,336 · Avg Comments 212 · Avg Views 40,437 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 40% 25-34: 32% 35-44: 14% 45-64: 8% |
Largest: 18-24 (40%); next: 25-34 (32%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (51%) UNITED KINGDOM (7%) CANADA (6%) NIGERIA (6%) AUSTRALIA (3%) |
Top regions: UNITED STATES (51%), UNITED KINGDOM (7%), CANADA (6%) |
| Platform Engagement | Instagram: 8,450 avg likes/post · Tiktok: 4,582 avg views/post · Youtube: 35,855 avg views/post | Best reach: Youtube 35,855 avg views; best engagement: Instagram 8,450 avg likes |
Top Brand Affinities
Lucasfilm
Lionsgate
HBO Max
Amazon Music
Hot Topic
DreamWorks
Barbie
Hasbro
Fallout
MATTEL
Comedy Central
Columbia Pictures
| Brand | Category | Score |
|---|---|---|
| Lucasfilm | 21.29 | |
| Lionsgate | 21.02 | |
| HBO Max | 13.48 | |
| Amazon Music | 9.93 | |
| Hot Topic | 9.34 | |
| DreamWorks | 7.58 | |
| Barbie | 7.54 | |
| Hasbro | 7.25 | |
| Fallout | 7.18 | |
| MATTEL | 7.02 | |
| Comedy Central | 6.93 | |
| Columbia Pictures | 6.85 | |
| The Last of Us | 6.67 | |
| FOX | 6.44 | |
| Power Rangers | 5.83 | |
| Tim Hortons | 5.79 | |
| Sega | 5.73 | |
| AMC | 5.44 | |
| Gillette | 4.92 | |
| Summit Entertainment | 4.84 | |
| Kate Spade | 4.75 | |
| NHL | 4.71 | |
| Star Wars | 4.62 | |
| Bethesda Softworks | 4.52 | |
| Mortal Kombat | 4.51 | |
| Coach | 4.47 | |
| Final Fantasy | 4.32 | |
| Warner Bros | 4.22 | |
| Margaritaville | 4.08 | |
| Nickelodeon | 4.08 | |
| Resident Evil | 4.05 | |
| CNN | 3.82 | |
| HBO | 3.77 | |
| BBC | 3.74 | |
| Paramount Pictures | 3.69 | |
| Showtime | 3.55 | |
| Cartoon Network | 3.48 | |
| NBC | 3.44 | |
| Transformers | 3.42 | |
| Nintendo | 3.41 | |
| Guinness | 3.25 | |
| WWE | 3.25 | |
| Pixar | 3.18 | |
| PetSmart | 3.16 | |
| Jack Daniels | 3.06 | |
| Marvel Entertainment | 2.96 | |
| Pokemon Go | 2.95 | |
| NFL | 2.93 | |
| Lego | 2.91 | |
| Sunnies Studios | 2.89 |
Official Profiles
Login to view Contact
LoginArtist: Seth MacFarlane
The map shows every radio station that aired Seth MacFarlane today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams (2025-10-01)
Total: 385,926
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
358,894 | 93.00% |
| [+] |
|
27,032 | 7.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-01 04:00 UTC | Seth MacFarlane | Boston Symphony Hall | Boston, United States | |
| 2026-02-18 04:00 UTC | Seth MacFarlane | Walt Disney Concert Hall | Los Angeles, United States |















