Seth Hills

Seth Hills — electronic artist from NL.

Hailing from the Netherlands, Seth Hills, also known as Sergio van den Heuvel, is making waves in the music scene with the support of industry veterans and a…

Influence: 49.60% Fanbase: 17.08% Trending: 65.86% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Tomorrowland • 73.19% • Very Strong

As of 2025-09-08

45,799

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:09:13 UTC

Genres

electronicelectro housedancesky roomelectronic

Biography

Hailing from the Netherlands, Seth Hills, also known as Sergio van den Heuvel, is making waves in the music scene with the support of industry veterans and a promising trajectory for the year ahead. Starting his musical career at just 15, Seth has swiftly honed his skills to produce bass-driven tracks, culminating in collaborations with the likes of Martin Garrix and David Guetta, including a remix of Tiësto's hit single 'Both' on STMPD Records in 2023.

With notable performances at renowned festivals such as Tomorrowland and Ultra Singapore, Seth Hills has established himself as a prominent figure in the dance music scene, garnering praise and collaborations with industry heavyweights like Martin Garrix, David Guetta, and Armin van Buuren. His name has become synonymous with redefining the beat and leaving a lasting impact on the global music stage.

Top Brand Affinities

Report Date: 2025-09-08

Seth Hills keeps 18-24 & 25-34 audiences engaged throughout INDIA, PERU, UNITED STATES. The composition is heavily male (91%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 1,228 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Tomorrowland, Pioneer, Mixcloud supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Seth Hills score 4.00% — Very Strong bucket.

Brand: TomorrowlandBrand: PioneerBrand: Mixcloud

Followers:45,799

Engagements:1,830

Rate:4.0%

Posts:372

Avg Likes:1,821

Avg Comments:113

Avg Views:1,228

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 45,799 · Engagements 1,830 · Rate 4.0% Posts 372 · Views 1,228 · Avg Likes 1,821 · Avg Comments 113 · Avg Views 1,228	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 22% 13-17: 7% 35-44: 4%	Largest: 18-24 (64%); next: 25-34 (22%)
Gender Split	Female: 9% Male: 91% Non-binary/Other: 0%	Skews male (91%)
Top Countries	INDIA (9%) PERU (7%) UNITED STATES (6%) GERMANY (5%) INDONESIA (5%)	Top regions: INDIA (9%), PERU (7%), UNITED STATES (6%)
Platform Engagement	Instagram: 1,761 avg likes/post · Youtube: 1,228 avg views/post	Best reach: Youtube 1,228 avg views; best engagement: Instagram 1,761 avg likes

Top Brand Affinities

Tomorrowland

Score: 73.19

Pioneer

Score: 72.34

Mixcloud

Score: 58.47

Ableton

Score: 50.89

Trancefamily

Score: 44.14

Warner Music

Score: 27.87

SoundCloud

Score: 22.11

Amazon Music

Score: 17.07

Akai

Score: 12.67

Armani Exchange

Score: 12.37

Pro Tools

Score: 11.57

KLM

Score: 11.00

Brand	Category	Score
Tomorrowland		73.19
Pioneer		72.34
Mixcloud		58.47
Ableton		50.89
Trancefamily		44.14
Warner Music		27.87
SoundCloud		22.11
Amazon Music		17.07
Akai		12.67
Armani Exchange		12.37
Pro Tools		11.57
KLM		11.00
Spotify Music		10.14
Accor Hotels		10.08
Sennheiser		9.35
Beats Electronics		9.01
Lollapalooza		7.27
iHeartRadio Music Awards		4.54
Coachella		4.34
Bacardi		3.80
MTV		3.23
Monster Beverage		3.21
ASUS		3.09
musical.ly		3.02
Pull&Bear		2.87
Red Bull		2.58
Sony		2.10
Boeing		1.96
Heineken		1.92
A Game of Tones		1.91
Call of Duty		1.86
Ubisoft		1.84
The North Face		1.81
Ferrari		1.77
Budweiser		1.69
Polo Ralph Lauren		1.68
Aperol		1.67
McLaren		1.66
Snapseed		1.57
Bugatti		1.55
Gymshark		1.55
Warner Bros		1.52
Adobe		1.50
Versace		1.49
Maserati		1.44
Lamborghini		1.37
Supreme		1.34
Grand Theft Auto		1.31
Ray-Ban		1.28
FIFA		1.27