Serum

Serum — electronic artist from GB.

Tom Jones, an award-winning Drum & Bass producer, DJ, and owner of Souped Up Records, is available for bookings through tom.jones@unitedtalent.com.

Influence: 57.23% Fanbase: 41.51% Trending: 65.09% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 108.91% • Very Strong

As of 2025-09-08

4,682,915

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:04:42 UTC

Genres

electronicbass housedancejungledrum and bassjump upelectronicdrum & basseuropeanuk dnb

Biography

Tom Jones, an award-winning Drum & Bass producer, DJ, and owner of Souped Up Records, is available for bookings through [email protected].

Top Brand Affinities

Report Date: 2025-09-08

Serum commands interest from 18-24 & 25-34 audiences in UNITED STATES, UNITED KINGDOM, AUSTRALIA. With a heavily male (57%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (23,250 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Mixcloud, Pioneer, Vauxhall points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Serum score 0.10% — Low bucket.

Brand: MixcloudBrand: PioneerBrand: Vauxhall

Followers:4,682,915

Engagements:4,543

Rate:0.1%

Posts:352

Avg Likes:4,515

Avg Comments:161

Avg Views:23,250

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 4,682,915 · Engagements 4,543 · Rate 0.1% Posts 352 · Views 23,250 · Avg Likes 4,515 · Avg Comments 161 · Avg Views 23,250	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 26% 13-17: 14% 35-44: 9%	Largest: 18-24 (47%); next: 25-34 (26%)
Gender Split	Female: 43% Male: 57% Non-binary/Other: 0%	Skews male (57%)
Top Countries	UNITED STATES (56%) UNITED KINGDOM (9%) AUSTRALIA (5%) CANADA (4%) INDIA (3%)	Top regions: UNITED STATES (56%), UNITED KINGDOM (9%), AUSTRALIA (5%)
Platform Engagement	Instagram: 4,192 avg likes/post · Youtube: 23,250 avg views/post	Best reach: Youtube 23,250 avg views; best engagement: Instagram 4,192 avg likes

Top Brand Affinities

Mixcloud

Score: 108.91

Pioneer

Score: 43.97

Vauxhall

Score: 43.95

Ableton

Score: 37.36

Akai

Score: 28.03

SoundCloud

Score: 24.68

MOOG

Score: 21.13

Sennheiser

Score: 17.33

Beats Electronics

Score: 8.76

Amazon Music

Score: 8.28

Stone Island

Score: 7.93

Warner Bros

Score: 7.65

Brand	Category	Score
Mixcloud		108.91
Pioneer		43.97
Vauxhall		43.95
Ableton		37.36
Akai		28.03
SoundCloud		24.68
MOOG		21.13
Sennheiser		17.33
Beats Electronics		8.76
Amazon Music		8.28
Stone Island		7.93
Warner Bros		7.65
Stüssy		6.76
Tesco		5.54
Tomorrowland		5.51
Spotify Music		5.37
BBS		4.02
Fallout		3.54
McLaren		3.52
Carhartt		3.20
Counter-Strike		2.92
Monster Beverage		2.81
Guinness		2.79
BBC		2.78
Rover		2.76
Supreme		2.69
The North Face		2.62
Matrix		2.52
Emporium		2.49
Red Bull		2.41
Aston Martin		2.34
Volkswagen		2.32
Lush		2.32
Topshop		2.18
Jack Daniels		2.14
Polo Ralph Lauren		2.06
Sunnies Studios		1.99
ASOS		1.95
Vans		1.93
Budweiser		1.76
Primark		1.69
Jaguar		1.68
Nike		1.66
Gymshark		1.63
Lacoste		1.61
Sneakerhead		1.58
GoPro		1.58
Grand Theft Auto		1.56
Call of Duty		1.55
Showtime		1.54