Serj Tankian Brand Affinity ranks highest Movistar at 6.17% . Very Strong. Score DMDB 65.28% | Fanbase 56.08%

Serj Tankian — rock artist from LB.

Artist is a multi-talented individual known for his work in various creative fields. With a diverse skill set that includes painting, writing, composing, and…

Serj Tankian

Recognizable

Country: LB | Gender: male | Artist ID: 11e81bbd-6814-a5b6-88bd-a0369fe50396

Find Artist

Genres

rockrockmetalalternative metalnu metal

Influential: 65.28% Fanbase: 56.08% Trending: 69.88%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 6.17% • Very Strong

As of 2025-09-10

2,992,310

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 65.28% | Fanbase 56.08% | Trending 69.88% | CAREER STAGE: MAINSTREAM

Biography

Artist is a multi-talented individual known for his work in various creative fields. With a diverse skill set that includes painting, writing, composing, and composting, Artist has established himself as a versatile creator. In addition to his artistic pursuits, Artist is also recognized for his activism and roles as a husband and father.

Throughout his career, Artist has demonstrated a commitment to exploring different forms of expression and engaging with social issues. His work spans across multiple disciplines, showcasing his dedication to creativity and innovation. Artist's contributions as a composer and painter, among other roles, have solidified his reputation as a multifaceted artist and individual.

Report Date: 2025-09-10

Serj Tankian is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, RUSSIA. The audience is heavily male (78%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (207,637 avg views per post); Youtube builds the community layer. Affinity data highlights Movistar, Mortal Kombat, RAZER, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Serj Tankian score 0.53% — Low bucket.

Brand: MovistarBrand: Mortal KombatBrand: RAZER

Followers:2,992,310

Engagements:15,925

Rate:0.5%

Posts:3,671

Avg Likes:15,371

Avg Comments:554

Avg Views:207,637

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,992,310 · Engagements 15,925 · Rate 0.5% Posts 3,671 · Views 207,637 · Avg Likes 15,371 · Avg Comments 554 · Avg Views 207,637	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 40% 35-44: 9% 13-17: 4%	Largest: 18-24 (44%); next: 25-34 (40%)
Gender Split	Female: 22% Male: 78% Non-binary/Other: 0%	Skews male (78%)
Top Countries	UNITED STATES (16%) BRAZIL (13%) RUSSIA (9%) MEXICO (5%) ITALY (5%)	Top regions: UNITED STATES (16%), BRAZIL (13%), RUSSIA (9%)
Platform Engagement	Instagram: 4,722 avg likes/post · Youtube: 207,637 avg views/post	Best reach: Youtube 207,637 avg views; best engagement: Youtube 10,649 avg likes

Top Brand Affinities

Movistar

Score: 6.17

Mortal Kombat

Score: 5.20

RAZER

Score: 4.51

Fallout

Score: 4.51

AMC

Score: 4.21

Resident Evil

Score: 4.08

Sega

Score: 4.05

Itaipava

Score: 3.86

Final Fantasy

Score: 3.86

Jack Daniels

Score: 3.77

Cartoon Network

Score: 3.72

Lollapalooza

Score: 3.51

► Login to Open Full Social Media Report

Top Brand Affinities

Brand	Category	Score
Movistar		6.17
Mortal Kombat		5.20
RAZER		4.51
Fallout		4.51
AMC		4.21
Resident Evil		4.08
Sega		4.05
Itaipava		3.86
Final Fantasy		3.86
Jack Daniels		3.77
Cartoon Network		3.72
Lollapalooza		3.51
Bethesda Softworks		3.42
The Witcher		3.41
Star Wars		3.20
Budweiser		3.04
NHL		2.94
HBO		2.88
Comedy Central		2.77
Warner Bros		2.73
Monster Beverage		2.72
Nintendo		2.68
Spotify Music		2.60
Guinness		2.53
Harley-Davidson		2.33
DC Entertainment		2.29
Ubisoft		2.27
PlayStation		2.24
Lego		2.23
Pokemon Go		2.22
MTV		2.17
Marvel Entertainment		2.13
Tomorrowland		2.12
Dr. Martens		2.08
League of Legends		2.02
Call of Duty		2.01
Vans		1.97
Pepsi		1.96
Xbox		1.96
Kodak		1.93
UFC		1.89
Activision Blizzard		1.89
Marvel		1.89
Tinder		1.89
WWE		1.82
Paramount Pictures		1.67
Pokemon		1.65
Fujifilm		1.63
BBC		1.62
SoundCloud		1.61