Serj Tankian
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
2,992,310
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-29 05:23:43 UTC
Genres
Biography
Throughout his career, Artist has demonstrated a commitment to exploring different forms of expression and engaging with social issues. His work spans across multiple disciplines, showcasing his dedication to creativity and innovation. Artist's contributions as a composer and painter, among other roles, have solidified his reputation as a multifaceted artist and individual.
Serj Tankian is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, RUSSIA. The audience is heavily male (78%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (207,637 avg views per post); Youtube builds the community layer. Affinity data highlights Movistar, Mortal Kombat, RAZER, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,992,310 · Engagements 15,925 · Rate 0.5% Posts 3,671 · Views 207,637 · Avg Likes 15,371 · Avg Comments 554 · Avg Views 207,637 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 44% 25-34: 40% 35-44: 9% 13-17: 4% |
Largest: 18-24 (44%); next: 25-34 (40%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
UNITED STATES (16%) BRAZIL (13%) RUSSIA (9%) MEXICO (5%) ITALY (5%) |
Top regions: UNITED STATES (16%), BRAZIL (13%), RUSSIA (9%) |
| Platform Engagement | Instagram: 4,722 avg likes/post · Youtube: 207,637 avg views/post | Best reach: Youtube 207,637 avg views; best engagement: Youtube 10,649 avg likes |
Top Brand Affinities
Movistar
Mortal Kombat
RAZER
Fallout
AMC
Resident Evil
Sega
Itaipava
Final Fantasy
Jack Daniels
Cartoon Network
Lollapalooza
| Brand | Category | Score |
|---|---|---|
| Movistar | 6.17 | |
| Mortal Kombat | 5.20 | |
| RAZER | 4.51 | |
| Fallout | 4.51 | |
| AMC | 4.21 | |
| Resident Evil | 4.08 | |
| Sega | 4.05 | |
| Itaipava | 3.86 | |
| Final Fantasy | 3.86 | |
| Jack Daniels | 3.77 | |
| Cartoon Network | 3.72 | |
| Lollapalooza | 3.51 | |
| Bethesda Softworks | 3.42 | |
| The Witcher | 3.41 | |
| Star Wars | 3.20 | |
| Budweiser | 3.04 | |
| NHL | 2.94 | |
| HBO | 2.88 | |
| Comedy Central | 2.77 | |
| Warner Bros | 2.73 | |
| Monster Beverage | 2.72 | |
| Nintendo | 2.68 | |
| Spotify Music | 2.60 | |
| Guinness | 2.53 | |
| Harley-Davidson | 2.33 | |
| DC Entertainment | 2.29 | |
| Ubisoft | 2.27 | |
| PlayStation | 2.24 | |
| Lego | 2.23 | |
| Pokemon Go | 2.22 | |
| MTV | 2.17 | |
| Marvel Entertainment | 2.13 | |
| Tomorrowland | 2.12 | |
| Dr. Martens | 2.08 | |
| League of Legends | 2.02 | |
| Call of Duty | 2.01 | |
| Vans | 1.97 | |
| Pepsi | 1.96 | |
| Xbox | 1.96 | |
| Kodak | 1.93 | |
| UFC | 1.89 | |
| Marvel | 1.89 | |
| Activision Blizzard | 1.89 | |
| Tinder | 1.89 | |
| WWE | 1.82 | |
| Paramount Pictures | 1.67 | |
| Pokemon | 1.65 | |
| Fujifilm | 1.63 | |
| BBC | 1.62 | |
| SoundCloud | 1.61 |
Official Profiles
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Total Streams (2025-09-21)
Total: 1,068,469
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















