Sergio Vargas

Sergio Vargas — pop artist from DO.

Sergio Vargas, a talented merengue singer from the Dominican Republic, gained recognition for his versatile singing abilities in various forms of Tropical…

Influence: 56.55% Fanbase: 35.97% Trending: 66.84% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 36.49% • Very Strong

As of 2025-09-09

695,335

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:33:12 UTC

Genres

poplatin popdominican popmusica popular colombianaasian poplatinlatintropicalmerengue

Biography

Sergio Vargas, a talented merengue singer from the Dominican Republic, gained recognition for his versatile singing abilities in various forms of Tropical music, including ballads. Starting his career with local group La Banda Brava, Vargas achieved success in 1980 with a rendition of José José's "Amor, Amor," placing second in a talent contest. By 1988, he had formed his band, Los Hijos del Rey, and had become a popular Latin American star, leading to a record deal with CBS Records in the U.S. His debut album went gold, and he continued to thrive as one of the top artists in his country, later signing with Sony in 1991.

Top Brand Affinities

Report Date: 2025-09-09

Sergio Vargas converts attention from 25-34 & 35-44 audiences across DOMINICAN REPUBLIC, UNITED STATES, COLOMBIA. Audience shape is heavily male (73%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 2,348 avg views per post, with supportive conversation on Instagram. Shared audience with Univision, Jetblue Airways, Amazon Music underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sergio Vargas score 0.13% — Low bucket.

Brand: UnivisionBrand: Jetblue AirwaysBrand: Amazon Music

Followers:695,335

Engagements:899

Rate:0.1%

Posts:3,694

Avg Likes:896

Avg Comments:40

Avg Views:2,348

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 695,335 · Engagements 899 · Rate 0.1% Posts 3,694 · Views 2,348 · Avg Likes 896 · Avg Comments 40 · Avg Views 2,348	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 38% 35-44: 29% 18-24: 23% 45-64: 9%	Largest: 25-34 (38%); next: 35-44 (29%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	DOMINICAN REPUBLIC (44%) UNITED STATES (25%) COLOMBIA (15%) SPAIN (11%) ARGENTINA (2%)	Top regions: DOMINICAN REPUBLIC (44%), UNITED STATES (25%), COLOMBIA (15%)
Platform Engagement	Instagram: 859 avg likes/post · Youtube: 2,348 avg views/post	Best reach: Youtube 2,348 avg views; best engagement: Instagram 859 avg likes

Top Brand Affinities

Univision

Score: 36.49

Jetblue Airways

Score: 20.16

Amazon Music

Score: 14.22

Iberia

Score: 12.73

Cafecito

Score: 12.29

Movistar

Score: 9.52

American Airlines

Score: 8.59

Iberostar Hotels & Resorts

Score: 8.28

MasterCard Incorporated

Score: 6.18

Suavecito

Score: 6.02

Margaritaville

Score: 5.45

VidaSana

Score: 5.43

Brand	Category	Score
Univision		36.49
Jetblue Airways		20.16
Amazon Music		14.22
Iberia		12.73
Cafecito		12.29
Movistar		9.52
American Airlines		8.59
Iberostar Hotels & Resorts		8.28
MasterCard Incorporated		6.18
Suavecito		6.02
Margaritaville		5.45
VidaSana		5.43
ESPN		4.51
Nickelodeon		3.39
Colgate		3.22
Acura		3.10
Los Angeles Lakers		3.06
Omega		3.02
Carrefour		2.51
Hennessy		2.51
NBA		2.29
Bugatti		2.04
Hyundai		2.02
Boeing		2.01
Spotify Music		1.84
Forever 21		1.82
Versace		1.71
Pic Collage		1.65
SheInside		1.64
Heineken		1.60
Toyota		1.55
Honda		1.54
Lamborghini		1.51
Cartier		1.51
shein		1.47
FashionNova		1.47
Airbnb		1.45
Fiat		1.41
Herbalife		1.36
Pandora		1.34
musical.ly		1.32
Lexus		1.31
Tesla Motors		1.29
Mitsubishi Motors		1.24
Mazda		1.23
Tommy Hilfiger		1.10
Guess		1.07
Walmart		1.03
CBS		1.00
Volvo		0.99