Sergio Dalma

Sergio Dalma — pop artist from ES.

Spanish pop singer Sergio Dalma, born Josep Sergi Capdevila Querol, discovered his love for R&B music early on, influenced by artists like James Brown. Hailing…

Influence: 55.43% Fanbase: 39.21% Trending: 63.54% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

El Corte Ingles • 72.51% • Very Strong

As of 2025-09-11

405,539

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 11:02:53 UTC

Genres

poplatin poplatin arena popspanish poppoprockspanish pop rocklatinlatin

Biography

Spanish pop singer Sergio Dalma, born Josep Sergi Capdevila Querol, discovered his love for R&B music early on, influenced by artists like James Brown. Hailing from Sabadell near Barcelona, Dalma began his music career by singing in his school chorus and later formed a band with classmates. Debuting professionally in 1989 with Esa Chica Es Mia, he gained recognition with hits like "Bailar Pegados" at the Eurovision Song Contest and "Ave Lucia" in the early '90s.

Dalma's career soared in the late '90s and early 2000s, with successful releases in Spain leading up to his breakthrough album A Buena Hora in 2008. Collaborating with producer Claudio Guidetti, Dalma achieved chart-topping success with his Via Dalma series, featuring Spanish versions of popular Italian songs. Celebrating 30 years in music in 2020, Dalma released Sergio Dalma 30 y Tanto, a collection of his most beloved songs reinterpreted.

Top Brand Affinities

Report Date: 2025-09-11

Sergio Dalma commands interest from 25-34 & 18-24 audiences in ARGENTINA, SPAIN, MEXICO. With a heavily female (62%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (605,366 avg views per post); Youtube delivers the receipts in replies and shares. Affinity overlap with El Corte Ingles, Fnac, Warner Music points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Sergio Dalma score 1.88% — Moderate bucket.

Brand: El Corte InglesBrand: FnacBrand: Warner Music

Followers:405,539

Engagements:7,636

Rate:1.9%

Posts:1,102

Avg Likes:7,448

Avg Comments:342

Avg Views:605,366

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 405,539 · Engagements 7,636 · Rate 1.9% Posts 1,102 · Views 605,366 · Avg Likes 7,448 · Avg Comments 342 · Avg Views 605,366	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 18-24: 29% 35-44: 20% 45-64: 14%	Largest: 25-34 (34%); next: 18-24 (29%)
Gender Split	Female: 62% Male: 38% Non-binary/Other: 0%	Skews female (62%)
Top Countries	ARGENTINA (28%) SPAIN (27%) MEXICO (8%) PERU (7%) UNITED STATES (4%)	Top regions: ARGENTINA (28%), SPAIN (27%), MEXICO (8%)
Platform Engagement	Instagram: 3,053 avg likes/post · Youtube: 605,366 avg views/post	Best reach: Youtube 605,366 avg views; best engagement: Youtube 4,395 avg likes

Top Brand Affinities

El Corte Ingles

Score: 72.51

Fnac

Score: 34.59

Warner Music

Score: 30.39

TOUS

Score: 18.98

PLAYMOBIL

Score: 13.01

Ricard

Score: 12.36

VidaSana

Score: 12.19

Movistar

Score: 10.06

Cafecito

Score: 9.85

Thermomix

Score: 8.61

Amazon Music

Score: 7.99

Delicius

Score: 7.96

Brand	Category	Score
El Corte Ingles		72.51
Fnac		34.59
Warner Music		30.39
TOUS		18.98
PLAYMOBIL		13.01
Ricard		12.36
VidaSana		12.19
Movistar		10.06
Cafecito		9.85
Thermomix		8.61
Amazon Music		7.99
Delicius		7.96
Suavecito		7.14
Daewoo		6.23
Patek Philippe		5.30
Pull&Bear		4.76
Primark		4.43
Campari		4.01
Pfizer		3.76
Herbalife		3.47
Stradivarius		3.04
Montblanc		2.90
Carrefour		2.90
Pantone Inc		2.74
NBC		2.64
Lollapalooza		2.50
Valentino		2.45
Garnier		2.20
Guess		2.19
Spotify Music		2.15
Aperol		1.98
Ferrero		1.75
Bershka		1.70
Pixar		1.54
Zara		1.44
Renault		1.42
Coca-Cola		1.42
Fiat		1.39
SheInside		1.33
Lego		1.29
shein		1.27
OREO		1.18
Universal		1.16
musical.ly		1.14
Walt Disney		1.08
Heineken		1.07
Guinness		1.07
Adobe		1.06
Vogue		1.04
Prada		1.04