Serge Gainsbourg

Serge Gainsbourg — pop artist from FR.

Serge Gainsbourg, the controversial French singer/songwriter, gained notoriety for his provocative music and scandalous personal life. Despite achieving…

Influence: 61.76% Fanbase: 47.57% Trending: 68.85% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Courrèges • 66.99% • Very Strong

As of 2025-09-08

164,970

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:51:30 UTC

Genres

popfrench popchansonmainstream poprockrockfrench rock

Biography

Serge Gainsbourg, the controversial French singer/songwriter, gained notoriety for his provocative music and scandalous personal life. Despite achieving legendary status in Europe, his impact in America was limited, with his hit "Je T'Aime...Moi Non Plus" peaking at number 69 on the charts. Born Lucien Ginzberg in Paris to Russian Jewish parents, Gainsbourg initially pursued a career in art before transitioning to music as a composer and producer, eventually reluctantly taking on a singing role.

Throughout his career, Gainsbourg pushed boundaries with taboo-shattering songs and scandalous behavior, from provocative duets with Brigitte Bardot and Jane Birkin to controversial works like "Lemon Incest" with his daughter Charlotte Gainsbourg. Despite his commercial peak in the late '60s, he continued to create dark, esoteric music that reflected his alienation from modern culture. Gainsbourg's legacy remains as both a revered and vilified figure in European music history, known for his outrageous actions, film scores, and impactful contributions to the pop music landscape.

Top Brand Affinities

Report Date: 2025-09-08

Serge Gainsbourg cuts through with 25-34 & 18-24 audiences and consistency across FRANCE, INDIA, IRAQ. A heavily male (65%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 5,911 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Courrèges, Fnac, Sandro, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Serge Gainsbourg score 0.89% — Low bucket.

Brand: CourrègesBrand: FnacBrand: Sandro

Followers:164,970

Engagements:1,471

Rate:0.9%

Posts:745

Avg Likes:1,451

Avg Comments:27

Avg Views:5,911

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 164,970 · Engagements 1,471 · Rate 0.9% Posts 745 · Views 5,911 · Avg Likes 1,451 · Avg Comments 27 · Avg Views 5,911	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 30% 18-24: 23% 35-44: 23% 45-64: 21%	Largest: 25-34 (30%); next: 18-24 (23%)
Gender Split	Female: 35% Male: 65% Non-binary/Other: 0%	Skews male (65%)
Top Countries	FRANCE (43%) INDIA (12%) IRAQ (10%) BRAZIL (8%) UNITED STATES (6%)	Top regions: FRANCE (43%), INDIA (12%), IRAQ (10%)
Platform Engagement	Instagram: 1,029 avg likes/post · Youtube: 5,911 avg views/post	Best reach: Youtube 5,911 avg views; best engagement: Instagram 1,029 avg likes

Top Brand Affinities

Courrèges

Score: 66.99

Fnac

Score: 28.59

Sandro

Score: 15.51

Galeries Lafayette

Score: 15.14

Jean Paul Gaultier

Score: 12.29

JACQUEMUS

Score: 11.74

KARL LAGERFELD

Score: 11.60

Stella McCartney

Score: 10.77

Ricard

Score: 8.60

Acne Studios

Score: 7.85

Tate Modern

Score: 7.37

Maison Margiela

Score: 7.13

Brand	Category	Score
Courrèges		66.99
Fnac		28.59
Sandro		15.51
Galeries Lafayette		15.14
Jean Paul Gaultier		12.29
JACQUEMUS		11.74
KARL LAGERFELD		11.60
Stella McCartney		10.77
Ricard		8.60
Acne Studios		7.85
Tate Modern		7.37
Maison Margiela		7.13
Alexander McQueen		6.97
Garnier		6.89
Loewe		6.49
Longchamp		6.48
Calzedonia		6.15
Vivienne Westwood		6.04
Guerlain		5.90
Miu Miu		5.83
Leica		5.17
Elle Magazine		4.90
Hermès		4.82
BALMAIN		4.80
Campari		4.75
Kodak		4.74
Yves Saint Laurent		4.43
Max Mara		4.21
Dolce & Gabbana		4.15
Dr. Martens		3.92
Vogue		3.73
Montblanc		3.68
Summit Entertainment		3.44
Olympus		3.32
Valentino		3.20
KENZO		3.17
Moschino		3.15
Christian Dior		3.14
Polaroid		3.00
Marc Jacobs		2.98
TOM FORD		2.89
Fujifilm		2.86
Chanel		2.79
Citroen		2.78
Matrix		2.72
Stradivarius		2.72
Martini		2.72
Lollapalooza		2.70
Balenciaga		2.70
Christian Louboutin		2.63