SEREBRO

SEREBRO — pop artist from RU.

Formed in 2006 by composer Maxim Fadeev, the Russian trio SEREBRO achieved international recognition after their third-place finish at the Eurovision Song…

Influence: 74.88% Fanbase: 68.22% Trending: 78.21% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

World of Tanks • 31.89% • Very Strong

As of 2025-09-27

71,777

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-12-07 08:53:36 UTC

Genres

poprussian poppopmainstream popelectronicdance

Biography

Formed in 2006 by composer Maxim Fadeev, the Russian trio SEREBRO achieved international recognition after their third-place finish at the Eurovision Song Contest in 2007 with the hit "Song #1". With chart-topping tracks like "Mama Lyuba" and "MI MI MI", the group has become a prominent force in both Russian and global music scenes, earning multiple accolades for their contributions to modern pop music. SEREBRO's success solidifies their position as one of the most influential and accomplished female groups in the industry.

Top Brand Affinities

Report Date: 2025-09-27

SEREBRO maintains consistent pull among 18-24 & 25-34 audiences across RUSSIA, TüRKIYE, UKRAINE. The audience leans heavily male (60%), so brand cues around style and status perform well. The clearest reach is on Youtube with 135,244 avg views per post; Youtube functions as the community touchpoint. Affinity with World of Tanks, Maybach, Fendi makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SEREBRO score 2.86% — Strong bucket.

Brand: World of TanksBrand: MaybachBrand: Fendi

Followers:71,777

Engagements:2,055

Rate:2.9%

Posts:299

Avg Likes:2,010

Avg Comments:66

Avg Views:135,244

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 71,777 · Engagements 2,055 · Rate 2.9% Posts 299 · Views 135,244 · Avg Likes 2,010 · Avg Comments 66 · Avg Views 135,244	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 35% 35-44: 10% 13-17: 5%	Largest: 18-24 (45%); next: 25-34 (35%)
Gender Split	Female: 40% Male: 60% Non-binary/Other: 0%	Skews male (60%)
Top Countries	RUSSIA (28%) TüRKIYE (6%) UKRAINE (6%) UNITED STATES (6%) MEXICO (5%)	Top regions: RUSSIA (28%), TüRKIYE (6%), UKRAINE (6%)
Platform Engagement	Instagram: 731 avg likes/post · Youtube: 135,244 avg views/post	Best reach: Youtube 135,244 avg views; best engagement: Youtube 1,279 avg likes

Top Brand Affinities

World of Tanks

Score: 31.89

Maybach

Score: 7.19

Fendi

Score: 4.60

Kiko

Score: 4.60

Faber-Castell

Score: 4.55

Dyson

Score: 4.50

Transformers

Score: 4.13

Pantone Inc

Score: 3.86

NHL

Score: 3.12

Aston Martin

Score: 3.10

Matrix

Score: 2.99

Fila

Score: 2.89

Brand	Category	Score
World of Tanks		31.89
Maybach		7.19
Fendi		4.60
Kiko		4.60
Faber-Castell		4.55
Dyson		4.50
Transformers		4.13
Pantone Inc		3.86
NHL		3.12
Aston Martin		3.10
Matrix		2.99
Fila		2.89
Garnier		2.75
Fiat		2.61
Rolls-Royce		2.59
Galatasaray		2.58
Timberland		2.56
Tiffany		2.46
Kodak		2.40
Call of Duty		2.24
Huawei		2.23
Versace		2.21
Lexus		2.19
Sprite		2.07
Too Faced Cosmetics		1.99
Bentley		1.94
Mitsubishi		1.90
Ducati		1.90
Maserati		1.88
Reebok		1.83
Dodge		1.81
KFC		1.78
Mercedes-Benz		1.70
Nissan		1.69
Volkswagen		1.67
GIVENCHY		1.66
Urban Decay Cosmetics		1.52
BMW		1.48
Xbox		1.46
Fujifilm		1.45
New Balance		1.42
Tommy Hilfiger		1.41
Vogue		1.37
L'Oréal Paris		1.25
Snapseed		1.18
Chanel		1.18
Lego		1.17
Balenciaga		1.15
SheInside		1.07
Sony		1.03