Serani

Serani — reggae artist from JM.

Reggae singer Serani began making solo hits in 2008 with his single "Doh," following his earlier work with the Daseca production team formed in 2001 with…

Influence: 58.85% Fanbase: 38.15% Trending: 69.20% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Mixcloud • 30.41% • Very Strong

As of 2025-09-09

102,621

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:05:31 UTC

Genres

reggaedancehallreggaereggae fusionlatinsocalatin

Biography

Reggae singer Serani began making solo hits in 2008 with his single "Doh," following his earlier work with the Daseca production team formed in 2001 with brothers David and Craig Harrisingh. Together, they produced popular dancehall tracks such as "Willie Bounce" for Elephant Man and "We Be Burnin'" for Sean Paul, before Serani's breakout hit "Doh" in 2008. His solo debut album, "No Games," was released in 2009, featuring hits like the title track and "She Loves Me."

Serani's career in music started with the formation of Daseca and producing successful riddims for artists like Elephant Man and Sean Paul. His solo success began with the hit single "Doh" in 2008, leading to the release of his debut album "No Games" in 2009. Serani's early collaborations and solo work showcase his talent as a reggae artist and producer in the Jamaican music scene.

Top Brand Affinities

Report Date: 2025-09-09

Serani is a clear fit for 25-34 & 18-24 audiences with strength across UNITED STATES, CANADA, JAMAICA. The audience is female-leaning (50%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (7,824 avg views per post); Instagram builds the community layer. Affinity data highlights Mixcloud, Warner Music, Live Nation, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Serani score 0.42% — Low bucket.

Brand: MixcloudBrand: Warner MusicBrand: Live Nation

Followers:102,621

Engagements:426

Rate:0.4%

Posts:55

Avg Likes:410

Avg Comments:33

Avg Views:7,824

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 102,621 · Engagements 426 · Rate 0.4% Posts 55 · Views 7,824 · Avg Likes 410 · Avg Comments 33 · Avg Views 7,824	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 44% 18-24: 41% 35-44: 9% 13-17: 4%	Largest: 25-34 (44%); next: 18-24 (41%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews female (50%)
Top Countries	UNITED STATES (44%) CANADA (10%) JAMAICA (10%) KENYA (4%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (44%), CANADA (10%), JAMAICA (10%)
Platform Engagement	Instagram: 225 avg likes/post · Youtube: 7,824 avg views/post	Best reach: Youtube 7,824 avg views; best engagement: Instagram 225 avg likes

Top Brand Affinities

Mixcloud

Score: 30.41

Warner Music

Score: 29.16

Live Nation

Score: 28.80

Amazon Music

Score: 19.97

Hennessy

Score: 19.63

True Religion

Score: 17.00

Hennessey

Score: 16.28

Pioneer

Score: 16.23

Clarks

Score: 16.03

WNBA

Score: 14.84

iHeartRadio Music Awards

Score: 11.90

Pro Tools

Score: 11.12

Brand	Category	Score
Mixcloud		30.41
Warner Music		29.16
Live Nation		28.80
Amazon Music		19.97
Hennessy		19.63
True Religion		17.00
Hennessey		16.28
Pioneer		16.23
Clarks		16.03
WNBA		14.84
iHeartRadio Music Awards		11.90
Pro Tools		11.12
Margaritaville		9.97
SoundCloud		9.78
Maybach		8.86
New Era		8.35
Campari		6.58
MTV		6.03
American Airlines		5.94
Ableton		5.88
boohoo		5.60
CNN		5.47
FashionNova		5.31
Spotify Music		5.30
Beats Electronics		4.79
NBC		4.59
Iberostar Hotels & Resorts		4.58
Smirnoff		4.24
Fenty beauty		4.22
Steve Madden		4.11
ESPN		3.92
Comedy Central		3.76
Hilton		3.76
Timberland		3.57
TOM FORD		3.28
Bacardi		3.21
NBA		3.21
Uber		3.09
Guinness		3.09
Rolls-Royce		2.98
Heineken		2.97
Nickelodeon		2.90
Versace		2.78
ASOS		2.74
Carhartt		2.68
Los Angeles Lakers		2.67
shein		2.65
Pandora		2.60
Polo Ralph Lauren		2.60
Kodak		2.59