SERA

SERA — pop artist from NL.

In 2020, unknown singer SERA from Sliedrecht gained viral fame by posting live song covers on social media platforms, attracting hundreds of thousands of views…

Influence: 52.72% Fanbase: 25.63% Trending: 66.27% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Efteling • 58.61% • Very Strong

As of 2025-09-11

3,673,559

Social Media Followers

As of 2025-09-11

00:00:00

Hours Airplay

2025-12-07 11:07:13 UTC

Genres

poppopelectronicdance

Biography

In 2020, unknown singer SERA from Sliedrecht gained viral fame by posting live song covers on social media platforms, attracting hundreds of thousands of views and new followers. Her renditions of popular songs caught the attention of her idol, Justin Bieber, who invited her to perform with him on Instagram Live and later at Christiano Ronaldo's birthday party in Turin. Despite her sudden rise to fame, SERA remained grounded and decided to pursue a professional music career after her cover of Tones and I's "Dance Monkey" garnered over 30 million views and received positive feedback.

Impressed by her talent and growing fanbase, SERA partnered with producer Bas van Daalen, known for his work with artists like J. Balvin and David Guetta, to write and record her original music at his studio. This collaboration marked a new chapter in SERA's musical journey as she embraced her newfound career path with determination and enthusiasm.

Top Brand Affinities

Report Date: 2025-09-11

SERA maintains consistent pull among 18-24 & 25-34 audiences across INDONESIA, PHILIPPINES, BRAZIL. The audience leans male-leaning (50%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 88,200 avg views per post; Tiktok functions as the community touchpoint. Affinity with Efteling, Albert Heijn, Hema makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SERA score 0.18% — Low bucket.

Brand: EftelingBrand: Albert HeijnBrand: Hema

Followers:3,673,559

Engagements:6,567

Rate:0.2%

Posts:1,375

Avg Likes:5,937

Avg Comments:211

Avg Views:97,528

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,673,559 · Engagements 6,567 · Rate 0.2% Posts 1,375 · Views 97,528 · Avg Likes 5,937 · Avg Comments 211 · Avg Views 97,528	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 59% 25-34: 27% 13-17: 9% 35-44: 4%	Largest: 18-24 (59%); next: 25-34 (27%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	INDONESIA (30%) PHILIPPINES (7%) BRAZIL (6%) UNITED STATES (6%) MALAYSIA (5%)	Top regions: INDONESIA (30%), PHILIPPINES (7%), BRAZIL (6%)
Platform Engagement	Instagram: 1,693 avg likes/post · Tiktok: 88,200 avg views/post · Youtube: 9,328 avg views/post	Best reach: Tiktok 88,200 avg views; best engagement: Tiktok 4,048 avg likes

Top Brand Affinities

Efteling

Score: 58.61

Albert Heijn

Score: 31.09

Hema

Score: 22.09

Amstel

Score: 19.55

KLM

Score: 12.35

NBC

Score: 4.80

Philips

Score: 3.78

Dr. Martens

Score: 3.32

Tomorrowland

Score: 3.20

Primark

Score: 2.74

Citroen

Score: 2.51

Calvin Klein

Score: 2.21

Brand	Category	Score
Efteling		58.61
Albert Heijn		31.09
Hema		22.09
Amstel		19.55
KLM		12.35
NBC		4.80
Philips		3.78
Dr. Martens		3.32
Tomorrowland		3.20
Primark		2.74
Citroen		2.51
Calvin Klein		2.21
ASICS		2.17
Heineken		2.16
Petronas		2.00
Cafecito		1.98
ASOS		1.86
IKEA		1.84
Hollister Co		1.77
Showtime		1.69
Tommy Hilfiger		1.68
Huawei		1.66
Ray-Ban		1.60
McLaren		1.54
musical.ly		1.48
Call of Duty		1.46
Bershka		1.43
Levi's		1.39
Gymshark		1.39
Fiat		1.36
GoPro		1.31
Coachella		1.29
Volvo		1.28
Beats Electronics		1.28
shein		1.25
Mitsubishi		1.24
Lego		1.22
Airbnb		1.21
Yamaha		1.20
FIFA		1.19
New Balance		1.19
SheInside		1.18
Pandora		1.12
Vans		1.11
Converse		1.11
Guess		1.11
Pixar		1.07
HBO		1.07
Vogue		1.02
National Geographic		1.01