Selah Sue

Selah Sue — pop artist from BE.

Belgian singer/songwriter Selah Sue gained fame with her genre-blending 2011 debut album, showcasing her unique mix of soul, R&B, jazz, and pop. Collaborating…

Influence: 61.01% Fanbase: 51.31% Trending: 65.85% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Efteling • 22.61% • Very Strong

As of 2025-09-09

496,430

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:50:30 UTC

Genres

popbelgian poppopmainstream popr&b, funk & soulneo soulr&b/soulcontemporary r&b

Biography

Belgian singer/songwriter Selah Sue gained fame with her genre-blending 2011 debut album, showcasing her unique mix of soul, R&B, jazz, and pop. Collaborating with artists like Childish Gambino and Cee-Lo Green, she found success in Europe before returning with her introspective 2022 album, Persona. Born Sanne Putseys in Leuven in 1989, Sue honed her musical skills from a young age, drawing inspiration from artists like Adele and Erykah Badu. Her debut album topped charts in Belgium and gained international acclaim, leading to a successful touring career and collaborations with renowned musicians.

After a hiatus, Sue returned with the EP Bedroom in 2020, followed by singles like "Hurray" and "Pills," all leading up to her third album, Persona, released in 2022. This album delves into personal themes and was created using the therapeutic technique of voice dialogue. Sue's musical journey has been marked by her versatile sound and engaging performances, solidifying her as a prominent figure in the music scene both at home and abroad.

Top Brand Affinities

Report Date: 2025-09-09

Selah Sue reaches 18-24 & 25-34 audiences concentrated in FRANCE, UNITED STATES, BRAZIL. The demographic tilt is female-leaning (55%), making the message easy to tune without losing breadth. Tiktok delivers the top exposure at 12,000 avg views per post, and Instagram maintains ongoing rapport. Affinity proximity to Efteling, MOOG, Accor Hotels suggests organic collaborations in streetwear, music platforms, and lifestyle products. This is a partner choice that trades on credibility rather than interruption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Selah Sue score 0.54% — Low bucket.

Brand: EftelingBrand: MOOGBrand: Accor Hotels

Followers:496,430

Engagements:2,676

Rate:0.5%

Posts:834

Avg Likes:2,656

Avg Comments:43

Avg Views:13,750

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 496,430 · Engagements 2,676 · Rate 0.5% Posts 834 · Views 13,750 · Avg Likes 2,656 · Avg Comments 43 · Avg Views 13,750	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 36% 35-44: 10% 45-64: 5%	Largest: 18-24 (45%); next: 25-34 (36%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	FRANCE (17%) UNITED STATES (10%) BRAZIL (9%) BELGIUM (6%) CANADA (4%)	Top regions: FRANCE (17%), UNITED STATES (10%), BRAZIL (9%)
Platform Engagement	Instagram: 2,357 avg likes/post · Tiktok: 12,000 avg views/post · Youtube: 1,750 avg views/post	Best reach: Tiktok 12,000 avg views; best engagement: Instagram 2,357 avg likes

Top Brand Affinities

Efteling

Score: 22.61

MOOG

Score: 17.59

Accor Hotels

Score: 16.82

Akg

Score: 16.39

Hema

Score: 13.51

Ricard

Score: 12.96

Galeries Lafayette

Score: 11.41

Zalando

Score: 10.51

Ableton

Score: 9.51

Sennheiser

Score: 8.89

Pro Tools

Score: 7.10

Amstel

Score: 6.95

Brand	Category	Score
Efteling		22.61
MOOG		17.59
Accor Hotels		16.82
Akg		16.39
Hema		13.51
Ricard		12.96
Galeries Lafayette		11.41
Zalando		10.51
Ableton		9.51
Sennheiser		8.89
Pro Tools		7.10
Amstel		6.95
Montblanc		6.90
PLAYMOBIL		6.35
Tomorrowland		5.97
KARL LAGERFELD		5.58
NBC		5.23
Garnier		4.43
Longchamp		4.41
Summit Entertainment		3.64
Citroen		3.60
Pull&Bear		3.47
Polaroid		3.29
Babybump		3.27
Spotify Music		3.08
Lollapalooza		3.05
Dr. Martens		2.94
Olympus		2.90
Heineken		2.82
Kodak		2.80
Martini		2.72
Ray-Ban		2.39
Fujifilm		2.39
Philips		2.34
Carrefour		2.33
IKEA		2.16
Fiat		2.15
Sony		2.04
Peugeot		2.01
Tarte Cosmetics		1.97
Beats Electronics		1.91
Primark		1.89
ASOS		1.88
SoundCloud		1.88
Tinder		1.85
Vans		1.85
HBO		1.83
Levi's		1.81
Lego		1.72
Aperol		1.67