SEKAI NO OWARI Brand Affinity ranks highest Anna Sui at 23.14% . Very Strong. Score DMDB 71.29% | Fanbase 72.55%

SEKAI NO OWARI — pop artist from JP.

SEKAI NO OWARI is a Japanese male-female mixed four-member band, formerly known as "Sekai no Owari." The band was formed in 2007 and is managed by TOKYO…

SEKAI NO OWARI

Superstar

Country: JP | Gender: mixed | Artist ID: 11e81bca-670b-7200-9e64-a0369fe50396

Find Artist

Genres

popj-popsoundtrack, stage & screenanime

Influential: 71.29% Fanbase: 72.55% Trending: 70.67%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Anna Sui • 23.14% • Very Strong

As of 2025-09-10

3,300,865

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 71.29% | Fanbase 72.55% | Trending 70.67% | CAREER STAGE: SUPERSTAR

Biography

SEKAI NO OWARI is a Japanese male-female mixed four-member band, formerly known as "Sekai no Owari." The band was formed in 2007 and is managed by TOKYO FANTASY. They are signed to Universal Music and Virgin Music as their record labels. The band has official fan clubs named "S.N.O.W.S" and "R.A.I.N.S," and is commonly referred to as "Sekaoa." Since 2013, they have also been active internationally under the name "End of the World."

Report Date: 2025-09-10

SEKAI NO OWARI speaks to 18-24 & 25-34 audiences with measurable traction in JAPAN, SOUTH KOREA, INDONESIA. Composition is female-leaning (53%), which tightens creative strategy without sacrificing scale. Tiktok is the reach engine (75,000 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Anna Sui, Vivienne Westwood, Paul Smith, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SEKAI NO OWARI score 1.63% — Moderate bucket.

Brand: Anna SuiBrand: Vivienne WestwoodBrand: Paul Smith

Followers:3,300,865

Engagements:53,681

Rate:1.6%

Posts:302

Avg Likes:53,081

Avg Comments:372

Avg Views:99,646

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,300,865 · Engagements 53,681 · Rate 1.6% Posts 302 · Views 99,646 · Avg Likes 53,081 · Avg Comments 372 · Avg Views 99,646	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 24% 13-17: 11% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (24%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	JAPAN (44%) SOUTH KOREA (9%) INDONESIA (9%) UNITED STATES (7%) TAIWAN (4%)	Top regions: JAPAN (44%), SOUTH KOREA (9%), INDONESIA (9%)
Platform Engagement	Instagram: 43,624 avg likes/post · Tiktok: 75,000 avg views/post · Youtube: 24,646 avg views/post	Best reach: Tiktok 75,000 avg views; best engagement: Instagram 43,624 avg likes

Top Brand Affinities

Anna Sui

Score: 23.14

Vivienne Westwood

Score: 15.67

Paul Smith

Score: 11.44

Atmos

Score: 10.38

UNIQLO

Score: 8.07

Snoopy And The Peanuts Gang

Score: 7.61

Olympus

Score: 6.69

Dr. Martens

Score: 6.23

Furla

Score: 6.00

Maison Margiela

Score: 5.62

Shake Shack

Score: 5.26

Stüssy

Score: 4.61

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Top Brand Affinities

Brand	Category	Score
Anna Sui		23.14
Vivienne Westwood		15.67
Paul Smith		11.44
Atmos		10.38
UNIQLO		8.07
Snoopy And The Peanuts Gang		7.61
Olympus		6.69
Dr. Martens		6.23
Furla		6.00
Maison Margiela		5.62
Shake Shack		5.26
Stüssy		4.61
Coach		4.61
Summit Entertainment		4.48
Daniel Wellington		4.40
Innisfree		4.08
Lush		3.79
UGG		3.78
Yves Saint Laurent		3.59
Tiffany		3.53
Miu Miu		3.49
Pokemon		3.48
The North Face		3.38
IKEA		3.35
Panasonic		3.24
Hilton		3.11
Costco		3.10
Converse		3.02
Bulgari		2.98
Gundam		2.85
GAP		2.78
Walt Disney		2.67
Fila		2.65
Starbucks		2.52
Hermès		2.47
Carhartt		2.41
New Balance		2.28
Christian Dior		2.20
Chanel		2.12
Tiffany & Co		2.10
Pixar		2.06
Vans		2.00
Bershka		2.00
Polo Ralph Lauren		1.69
Supreme		1.62
Reebok		1.61
Fujifilm		1.58
Gucci		1.51
Apple		1.49
Tarte Cosmetics		1.46