Seinabo Sey

Seinabo Sey — pop artist from SE.

Seinabo Sey, the Swedish-Gambian singer-songwriter, possesses a profound and distinctive voice that captivates listeners with its deep, honest timbre. Drawing…

Influence: 59.59% Fanbase: 43.12% Trending: 67.83% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

By Malene Birger • 180.99% • Very Strong

As of 2025-09-08

258,115

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:07:17 UTC

Genres

popswedish popswedish electropoppopmainstream popr&b, funk & soulswedish soulsoulalternativealternative

Biography

Seinabo Sey, the Swedish-Gambian singer-songwriter, possesses a profound and distinctive voice that captivates listeners with its deep, honest timbre. Drawing inspiration from her father's musical background and her mother's influences, Sey embarked on her own musical journey from a young age, writing songs that would command attention whenever she sang. With the success of her hit single 'Younger' and her debut album 'Pretend' in 2015, Sey showcased her versatility in seamlessly blending pop and soul, earning accolades from TIME Magazine as one of the year's best debut albums.

Following her four-time Swedish Grammy wins, Sey continues to evolve as an artist, rediscovering her musical roots and embracing her influences to create on her own terms. Through her experiences and self-discovery, Sey has found a newfound sense of freedom and authenticity in her music, drawing from the R&B of her youth and the reggae sounds of her Gambian heritage. This journey of self-exploration and musical rediscovery has allowed Sey to reconnect with her passion for music and delve into new creative realms.

Top Brand Affinities

Report Date: 2025-09-08

Seinabo Sey speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, UNITED KINGDOM. Composition is female-leaning (52%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (4,601 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near By Malene Birger, Nelly.com, Tele2, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Seinabo Sey score 0.45% — Low bucket.

Brand: By Malene BirgerBrand: Nelly.comBrand: Tele2

Followers:258,115

Engagements:1,153

Rate:0.4%

Posts:362

Avg Likes:1,122

Avg Comments:27

Avg Views:8,177

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 258,115 · Engagements 1,153 · Rate 0.4% Posts 362 · Views 8,177 · Avg Likes 1,122 · Avg Comments 27 · Avg Views 8,177	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 36% 35-44: 7% 13-17: 6%	Largest: 18-24 (49%); next: 25-34 (36%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	UNITED STATES (23%) BRAZIL (8%) UNITED KINGDOM (5%) MEXICO (5%) FRANCE (5%)	Top regions: UNITED STATES (23%), BRAZIL (8%), UNITED KINGDOM (5%)
Platform Engagement	Instagram: 763 avg likes/post · Tiktok: 3,576 avg views/post · Youtube: 4,601 avg views/post	Best reach: Youtube 4,601 avg views; best engagement: Instagram 763 avg likes

Top Brand Affinities

By Malene Birger

Score: 180.99

Nelly.com

Score: 141.46

Tele2

Score: 74.79

Ericsson

Score: 57.35

Gant

Score: 33.13

Acne Studios

Score: 17.49

Nakd

Score: 13.95

Jean Paul Gaultier

Score: 12.14

Zalando

Score: 10.34

H&M Home

Score: 10.24

Maison Margiela

Score: 9.56

Amazon Music

Score: 7.52

Brand	Category	Score
By Malene Birger		180.99
Nelly.com		141.46
Tele2		74.79
Ericsson		57.35
Gant		33.13
Acne Studios		17.49
Nakd		13.95
Jean Paul Gaultier		12.14
Zalando		10.34
H&M Home		10.24
Maison Margiela		9.56
Amazon Music		7.52
Glossier		7.10
JACQUEMUS		6.75
Spotify Music		6.38
ASOS		5.94
Carlsberg		5.78
Vivienne Westwood		5.33
Fenty beauty		5.32
Miu Miu		5.03
Alexander McQueen		4.81
Urban Outfitters		4.74
Lollapalooza		4.69
Tinder		4.67
Ableton		4.43
boohoo		4.40
Steve Madden		4.38
Loewe		4.30
SoundCloud		4.22
Coach		4.11
Dyson		3.80
Aperol		3.77
NBC		3.68
Coachella		3.66
Dr. Martens		3.63
H&M		3.43
Vogue		3.40
MTV		3.20
BALMAIN		3.17
Carhartt		3.15
NARS Cosmetics		3.11
TOM FORD		3.05
Beats Electronics		2.93
Lancôme		2.83
Topshop		2.80
Volvo		2.71
Marc Jacobs		2.61
Kodak		2.54
Airbnb		2.53
Dolce & Gabbana		2.47