SEHUN

SEHUN — pop artist from KR.

SEHUN, a member of EXO and EXO-SC, is gaining worldwide popularity. EXO has sold over 11 million albums since 2012, with their first full-length album XOXO…

Influence: 52.30% Fanbase: 52.61% Trending: 52.15% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Style Nanda • 11.42% • Very Strong

As of 2025-11-05

22,852,407

Social Media Followers

As of 2025-11-05

00:00:00

Hours Airplay

2025-12-30 07:00:44 UTC

Genres

popk-poppopasian pop

Biography

SEHUN, a member of EXO and EXO-SC, is gaining worldwide popularity. EXO has sold over 11 million albums since 2012, with their first full-length album XOXO selling 1 million copies and featuring the hit “Growl”. SEHUN's versatility shines through his work as an actor, entertainer, and receiving attention from the fashion industry for his physical appearance and talent.

Top Brand Affinities

Report Date: 2025-11-05

SEHUN connects with 18-24 & 25-34 audiences and shows durable traction across INDONESIA, THAILAND, SOUTH KOREA. With a heavily female (80%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Instagram, where posts average 1,293,441 avg likes per post; Instagram adds dependable engagement depth. Overlap with Style Nanda, Kiehls, Yakult highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: SEHUN moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SEHUN score 5.66% — Very Strong bucket.

Brand: Style NandaBrand: KiehlsBrand: Yakult

Followers:22,852,407

Engagements:1,299,446

Rate:5.7%

Posts:850

Avg Likes:1,299,023

Avg Comments:31,915

Avg Views:91,800

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 22,852,407 · Engagements 1,299,446 · Rate 5.7% Posts 850 · Views 91,800 · Avg Likes 1,299,023 · Avg Comments 31,915 · Avg Views 91,800	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 49% 25-34: 35% 13-17: 12% 35-44: 3%	Largest: 18-24 (49%); next: 25-34 (35%)
Gender Split	Female: 80% Male: 20% Non-binary/Other: 0%	Skews female (80%)
Top Countries	INDONESIA (28%) THAILAND (11%) SOUTH KOREA (7%) CHINA (7%) PHILIPPINES (7%)	Top regions: INDONESIA (28%), THAILAND (11%), SOUTH KOREA (7%)
Platform Engagement	Instagram: 1,293,441 avg likes/post	best engagement: Instagram 1,293,441 avg likes

Top Brand Affinities

Style Nanda

Score: 11.42

Kiehls

Score: 10.06

Yakult

Score: 8.14

OOTD Magazine

Score: 5.81

Innisfree

Score: 5.36

iHeartRadio Music Awards

Score: 4.55

Tiffany

Score: 3.76

Tesco

Score: 3.53

Coffeegram

Score: 3.09

Jollibee

Score: 2.84

Tiffany & Co

Score: 2.46

Oriflame

Score: 2.45

Brand	Category	Score
Style Nanda		11.42
Kiehls		10.06
Yakult		8.14
OOTD Magazine		5.81
Innisfree		5.36
iHeartRadio Music Awards		4.55
Tiffany		3.76
Tesco		3.53
Coffeegram		3.09
Jollibee		2.84
Tiffany & Co		2.46
Oriflame		2.45
KFC		2.31
LEGOLAND		2.05
Maybelline		1.88
Tarte Cosmetics		1.78
Showtime		1.64
KitKat		1.51
Forever 21		1.38
NYX Cosmetics		1.32
Fujifilm		1.26
Starbucks		1.25
Polaroid		1.24
Universal		1.21
H&M		1.20
Bellagio		1.18
UNIQLO		1.12
Polo Ralph Lauren		1.08
IKEA		1.07
Calvin Klein		1.06
Anastasia Beverly Hills		1.05
Levi's		1.05
musical.ly		1.04
Yves Saint Laurent		1.01
Pokemon Go		0.99
Walt Disney		0.96
Pepsi		0.96
Louis Vuitton		0.94
Snapseed		0.91
Samsung Group		0.89
Pandora		0.86
OREO		0.85
Lego		0.84
Marvel Entertainment		0.83
McDonald's		0.83
Pokemon		0.80
The Olympic Games		0.80
Activision Blizzard		0.78
Sony		0.75
Chanel		0.71