Seguridad Social

Seguridad Social

Country: ES

Influence: 51.52% Fanbase: 25.01% Trending: 64.78% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Estrella Galícia • 113.90% • Very Strong

As of 2025-09-10

20,079

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:06:37 UTC

Genres

popspanish poprockrock en espanolrockpop rockeuropeanspanish new wavelatinlatinrumba

Biography

Con más de 40 años en la escena musical española, liderados por José Manuel Casañ, Seguridad Social es conocido por su enérgico directo de rock en español. La banda, con profundos lazos en el movimiento del rock de los 80 en España, ha experimentado con fusiones de rock, pop y ritmos latinos, creando una propuesta única. Con 20 discos, 50 maxi singles, 25 videoclips, más de 1 millón de discos vendidos y más de 1.000 conciertos, Seguridad Social es una banda imprescindible en la escena musical española.

Seguridad Social Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Seguridad Social connects with 25-34 & 35-44 audiences and shows durable traction across SPAIN, ARGENTINA, MEXICO. With a heavily male (70%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Youtube, where posts average 67,509 avg views per post; Youtube adds dependable engagement depth. Overlap with Estrella Galícia, El Corte Ingles, Fnac highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Seguridad Social moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Seguridad Social score 2.41%Strong bucket.
Brand: Estrella GalíciaBrand: El Corte InglesBrand: Fnac
Followers:20,079
Engagements:484
Rate:2.4%
Posts:415
Views:67,509
Avg Likes:467
Avg Comments:16
Avg Views:67,509

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 20,079 · Engagements 484 · Rate 2.4%
Posts 415 · Views 67,509 · Avg Likes 467 · Avg Comments 16 · Avg Views 67,509
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 31%
35-44: 26%
18-24: 25%
45-64: 15%
Largest: 25-34 (31%); next: 35-44 (26%)
Gender Split Female: 30%
Male: 70%
Non-binary/Other: 0%
Skews male (70%)
Top Countries SPAIN (62%)
ARGENTINA (11%)
MEXICO (6%)
COLOMBIA (4%)
PERU (3%)
Top regions: SPAIN (62%), ARGENTINA (11%), MEXICO (6%)
Platform Engagement Instagram: 194 avg likes/post · Youtube: 67,509 avg views/post Best reach: Youtube 67,509 avg views; best engagement: Youtube 273 avg likes

Top Brand Affinities

Estrella Galícia
Score: 113.90
El Corte Ingles
Score: 108.91
Fnac
Score: 32.82
Iberia
Score: 25.66
Live Nation
Score: 23.25
PLAYMOBIL
Score: 22.98
Movistar
Score: 18.46
TOUS
Score: 15.44
Patek Philippe
Score: 12.31
Sennheiser
Score: 11.38
Lidl
Score: 9.32
Thermomix
Score: 8.41
Brand Category Score
Estrella Galícia 113.90
El Corte Ingles 108.91
Fnac 32.82
Iberia 25.66
Live Nation 23.25
PLAYMOBIL 22.98
Movistar 18.46
TOUS 15.44
Patek Philippe 12.31
Sennheiser 11.38
Lidl 9.32
Thermomix 8.41
VidaSana 7.35
DeLorean Motor Company 7.08
Daewoo 6.76
Pioneer 6.13
Ryanair 5.37
Spotify Music 3.57
Cadillac 3.34
Montblanc 3.23
Renault 3.08
Stradivarius 2.83
Peugeot 2.45
Harley-Davidson 2.40
Cafecito 2.35
Citroen 2.29
Pixar 2.22
Ferrero 2.21
Primark 2.16
ASICS 2.07
Warner Bros 2.02
Aperol 1.84
Guinness 1.82
Ducati 1.65
Star Wars 1.61
HBO 1.58
Lego 1.57
Marvel 1.43
Xiaomi 1.37
Yamaha 1.27
Levi's 1.24
Amazon 1.23
Ray-Ban 1.22
Universal 1.21
Zara 1.19
musical.ly 1.17
Guess 1.15
Marvel Entertainment 1.14
Porsche 1.11
Pandora 1.01

Official Profiles

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Artist: Seguridad Social

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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