Seaforth

Seaforth — pop artist from AU.

Seaforth, the Australian country-pop duo formed by childhood friends Tom Jordan and Mitch Thompson from Seaforth, Sydney, gained recognition for their blend of…

Influence: 48.40% Fanbase: 22.18% Trending: 61.51% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 30.22% • Very Strong

As of 2025-09-08

64,709

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:34:42 UTC

Genres

popcountry popmainstream popcountrycountrycontemporary country

Biography

Seaforth, the Australian country-pop duo formed by childhood friends Tom Jordan and Mitch Thompson from Seaforth, Sydney, gained recognition for their blend of country and pop influences characterized by smooth harmonies and catchy melodies. Their breakout single, "Love That," established their feel-good sound, cultivating a devoted fanbase in Australia and Nashville. The gold-certified "Anything She Says" and viral hit "Breakups" further solidified their presence in the country scene, leading to sold-out shows and festival appearances across the US, UK, and Australia with over 500 million streams.

In 2024, Seaforth underwent a transformation as Tom Jordan departed to pursue solo endeavors, leaving Mitch Thompson to carry on the Seaforth legacy and explore new creative avenues. Despite the change, Mitch remains dedicated to delivering the authentic and relatable music that fans adore, ensuring that Seaforth’s musical journey continues with a fresh perspective while honoring their shared past.

Top Brand Affinities

Report Date: 2025-09-08

Seaforth commands interest from 18-24 & 25-34 audiences in UNITED STATES, AUSTRALIA, PHILIPPINES. With a heavily female (55%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (318 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Live Nation, Ariat, Amazon Music points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Seaforth score 0.49% — Low bucket.

Brand: Live NationBrand: AriatBrand: Amazon Music

Followers:64,709

Engagements:316

Rate:0.5%

Posts:774

Avg Likes:314

Avg Comments:20

Avg Views:318

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 64,709 · Engagements 316 · Rate 0.5% Posts 774 · Views 318 · Avg Likes 314 · Avg Comments 20 · Avg Views 318	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 34% 35-44: 11% 45-64: 6%	Largest: 18-24 (44%); next: 25-34 (34%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED STATES (48%) AUSTRALIA (14%) PHILIPPINES (7%) UNITED KINGDOM (4%) CANADA (3%)	Top regions: UNITED STATES (48%), AUSTRALIA (14%), PHILIPPINES (7%)
Platform Engagement	Instagram: 301 avg likes/post · Youtube: 318 avg views/post	Best reach: Youtube 318 avg views; best engagement: Instagram 301 avg likes

Top Brand Affinities

Live Nation

Score: 30.22

Ariat

Score: 29.67

Amazon Music

Score: 26.50

Warner Music

Score: 25.38

Miller Lite

Score: 21.98

Barstool Sports

Score: 14.17

REVOLVE

Score: 13.67

iHeartRadio Music Awards

Score: 13.39

Free People

Score: 13.07

Margaritaville

Score: 12.47

Vegemite

Score: 11.88

Houston Livestock Show and Rodeo

Score: 11.61

Brand	Category	Score
Live Nation		30.22
Ariat		29.67
Amazon Music		26.50
Warner Music		25.38
Miller Lite		21.98
Barstool Sports		14.17
REVOLVE		13.67
iHeartRadio Music Awards		13.39
Free People		13.07
Margaritaville		12.47
Vegemite		11.88
Houston Livestock Show and Rodeo		11.61
NBC		11.11
Verizon		10.79
Coors		10.78
All Saints		10.68
Nasty Gal		10.28
Chick-fil-A		10.07
Kroger		9.18
Busch		9.15
Woolworths		9.13
Arbonne		8.98
Sennheiser		8.97
Pro Tools		8.88
Qantas		8.79
Bud Light		8.46
American Eagle		7.99
Target		7.53
OLD NAVY		7.10
Ableton		7.06
Steve Madden		6.58
Gillette		6.09
Carhartt		6.05
Kmart		5.95
Tim Hortons		5.80
Taco Bell		5.72
boohoo		5.55
Anthropologie		5.52
NHL		5.48
Publix		5.45
Spotify Music		5.42
Lululemon Athletica		5.42
Walgreens		5.08
NORDSTROM		4.78
Abercrombie & Fitch		4.71
Budweiser		4.66
Heinz		4.62
Bentley		4.54
Holden		4.40
Urban Outfitters		4.29