SDM Brand Affinity ranks highest Accor Hotels at 27.07% . Very Strong. Score DMDB 67.57% | Fanbase 55.69%

SDM — pop artist from FR.

SDM, born in Clamart, southern 92, was influenced by Congolese rumba from a young age. He discovered French rap in school through Booba's album "Ouest Side."…

SDM

Recognizable

Country: FR | Gender: male | Artist ID: b207fd7c-c5a8-11e8-8a3f-549f35141000

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Genres

poppop urbainehip-hop & raphip-hop/rapfrench hip hoprap francaiscontemporary hip hophip hop

Influential: 67.57% Fanbase: 55.69% Trending: 73.51%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 27.07% • Very Strong

As of 2025-09-10

2,909,010

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 67.57% | Fanbase 55.69% | Trending 73.51% | CAREER STAGE: MAINSTREAM

Biography

SDM, born in Clamart, southern 92, was influenced by Congolese rumba from a young age. He discovered French rap in school through Booba's album "Ouest Side." Booba later signed SDM to his label 92i, leading to their collaboration on the track "La Zone."

With a powerful vocal presence and sharp lyrical delivery, SDM quickly gained attention in the French rap scene. His hit songs like "Yakalelo" and "Titulaires" featuring Koba LaD showcased his ambition and streetwise storytelling. SDM's upcoming album promises a mix of hard-hitting bangers and rumba-infused tracks, solidifying his place as a rising force in French rap.

Report Date: 2025-09-10

SDM reliably reaches 18-24 & 25-34 audiences in FRANCE, CONGO - KINSHASA, UNITED STATES. The base is heavily male (77%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (1,647,628 avg views per post); Tiktok layers on depth and replies. The audience sits near Accor Hotels, Palm Angels, Lacoste, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist SDM score 6.06% — Very Strong bucket.

Brand: Accor HotelsBrand: Palm AngelsBrand: Lacoste

Followers:2,909,010

Engagements:176,420

Rate:6.1%

Posts:418

Avg Likes:170,084

Avg Comments:922

Avg Views:2,797,628

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 2,909,010 · Engagements 176,420 · Rate 6.1% Posts 418 · Views 2,797,628 · Avg Likes 170,084 · Avg Comments 922 · Avg Views 2,797,628	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 34% 13-17: 8% 35-44: 4%	Largest: 18-24 (53%); next: 25-34 (34%)
Gender Split	Female: 23% Male: 77% Non-binary/Other: 0%	Skews male (77%)
Top Countries	FRANCE (66%) CONGO - KINSHASA (6%) UNITED STATES (5%) BELGIUM (4%) ALGERIA (3%)	Top regions: FRANCE (66%), CONGO - KINSHASA (6%), UNITED STATES (5%)
Platform Engagement	Instagram: 75,351 avg likes/post · Tiktok: 1,150,000 avg views/post · Youtube: 1,647,628 avg views/post	Best reach: Youtube 1,647,628 avg views; best engagement: Tiktok 80,400 avg likes

Top Brand Affinities

Accor Hotels

Score: 27.07

Palm Angels

Score: 23.58

Lacoste

Score: 14.56

JACQUEMUS

Score: 13.93

Galeries Lafayette

Score: 12.62

Audemars Piguet

Score: 12.35

Sandro

Score: 11.87

Ellesse

Score: 11.86

Zalando

Score: 11.08

Calzedonia

Score: 10.22

Grey Goose

Score: 9.90

Longchamp

Score: 9.90

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Top Brand Affinities

Brand	Category	Score
Accor Hotels		27.07
Palm Angels		23.58
Lacoste		14.56
JACQUEMUS		13.93
Galeries Lafayette		12.62
Audemars Piguet		12.35
Sandro		11.87
Ellesse		11.86
Zalando		11.08
Calzedonia		10.22
Grey Goose		9.90
Longchamp		9.90
BALMAIN		9.08
Dsquared		8.59
Ricard		8.30
shein		6.14
Alexander McQueen		6.12
Kappa		5.99
OOTD Magazine		5.78
Champion		5.78
Kiko		5.33
Versace		5.27
Carhartt		5.25
Moncler		5.08
Timberland		4.80
Polo Ralph Lauren		4.79
boohoo		4.73
Jack Daniels		4.65
Dr. Martens		4.50
Cartier		4.47
Christian Louboutin		4.34
Puma		4.33
Louis Vuitton		4.29
Gucci		4.19
Fendi		4.12
Miu Miu		4.07
Fila		3.89
KENZO		3.87
Carrefour		3.87
ASICS		3.85
Hublot		3.83
ASOS		3.62
Nike		3.58
Pull&Bear		3.48
Christian Dior		3.44
Balenciaga		3.40
Fenty beauty		3.39
Armani		3.38
NBA		3.36
Stradivarius		3.31