Scrubb

Scrubb — pop artist from TH.

"SCRUBB" is the musical duo formed by Thawachpon and Torpong, known as "Muey" and "Ball" respectively. Their music is inspired by their surroundings and…

Influence: 52.34% Fanbase: 37.75% Trending: 59.63% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Kiehls • 24.42% • Very Strong

As of 2025-09-09

475,909

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 11:39:45 UTC

Genres

poppopthai indie popasian poprockthai indie rockasianthai pop

Biography

"SCRUBB" is the musical duo formed by Thawachpon and Torpong, known as "Muey" and "Ball" respectively. Their music is inspired by their surroundings and lifestyle, reflecting simplicity and familiarity in their songs. Starting with their underground project using a basic voice recorder, their music resonated with audiences, leading to a successful progression from their self-titled debut in 2003 to the acclaimed "Season" album in 2018. Their music, including hits like "Took Yang" and "Khao Kan Dee," has garnered a strong following, evident in the sold-out "Scrubb 18+" concert following the release of their latest album.

The duo considers their musical journey a stroke of luck, with each album receiving positive reception and paving the way for their continuous creative output. Their 2008 release "Chud Lek," featuring electro-acoustic versions of their hits, further solidified their presence in the music scene. Fans have embraced their music, singing along to favorites like "Klai" and "Ther Moon Rob Chan, Chan Moon Rob Ther" at live performances. The success of "SCRUBB" exemplifies their ability to connect with listeners through their straightforward yet captivating musical approach.

Top Brand Affinities

Report Date: 2025-09-09

Scrubb engages 18-24 & 25-34 audiences with repeatable results in THAILAND, PHILIPPINES, UNITED STATES. The fan base skews heavily female (56%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (2,095 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Kiehls, Anantara, AirAsia, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Scrubb score 0.84% — Low bucket.

Brand: KiehlsBrand: AnantaraBrand: AirAsia

Followers:475,909

Engagements:4,021

Rate:0.8%

Posts:988

Avg Likes:4,016

Avg Comments:20

Avg Views:2,095

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 475,909 · Engagements 4,021 · Rate 0.8% Posts 988 · Views 2,095 · Avg Likes 4,016 · Avg Comments 20 · Avg Views 2,095	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 11% 35-44: 3%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 56% Male: 44% Non-binary/Other: 0%	Skews female (56%)
Top Countries	THAILAND (70%) PHILIPPINES (8%) UNITED STATES (3%) MEXICO (2%) BRAZIL (2%)	Top regions: THAILAND (70%), PHILIPPINES (8%), UNITED STATES (3%)
Platform Engagement	Instagram: 3,956 avg likes/post · Youtube: 2,095 avg views/post	Best reach: Youtube 2,095 avg views; best engagement: Instagram 3,956 avg likes

Top Brand Affinities

Kiehls

Score: 24.42

Anantara

Score: 9.41

AirAsia

Score: 8.36

Mulberry

Score: 7.05

Jollibee

Score: 6.58

Tesco

Score: 5.58

Emporium

Score: 4.61

Harrods

Score: 4.58

Fujifilm

Score: 4.32

Pfizer

Score: 4.25

Snoopy And The Peanuts Gang

Score: 4.09

Leica

Score: 3.83

Brand	Category	Score
Kiehls		24.42
Anantara		9.41
AirAsia		8.36
Mulberry		7.05
Jollibee		6.58
Tesco		5.58
Emporium		4.61
Harrods		4.58
Fujifilm		4.32
Pfizer		4.25
Snoopy And The Peanuts Gang		4.09
Leica		3.83
G-shock		3.49
Kodak		3.26
UNIQLO		2.87
Gundam		2.72
Costco		2.29
Huawei		2.28
Transformers		2.00
Pokemon Go		1.89
Petronas		1.79
KFC		1.67
Pixar		1.55
Snapseed		1.50
KitKat		1.47
Balenciaga		1.37
Polaroid		1.36
New Balance		1.33
shein		1.32
Starbucks		1.31
L'Oréal Paris		1.21
Vans		1.14
Supreme		1.10
H&M		1.09
SheInside		1.04
Universal		1.03
Samsung Group		1.03
Heineken		0.99
Lego		0.94
Amazon		0.90
Pandora		0.89
Nikon		0.87
Puma		0.85
Pepsi		0.84
Walt Disney		0.83
Converse		0.80
Google		0.77
IKEA		0.70
Louis Vuitton		0.69
Netflix		0.68