Scratch Massive
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
4,320
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-31 17:10:41 UTC
Genres
Biography
Scratch Massive resonates most with 25-34 & 18-24 audiences and shows durable presence in FRANCE, UNITED STATES, BRAZIL. With a heavily male (68%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (448 avg views per post); Youtube is where fans co-sign. Affinity adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 4,320 · Engagements 14 · Rate 0.3% Posts 30 · Views 448 · Avg Likes 14 · Avg Comments 0 · Avg Views 448 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 18-24: 34% 35-44: 16% 45-64: 5% |
Largest: 25-34 (40%); next: 18-24 (34%) |
| Gender Split |
Female: 32% Male: 68% Non-binary/Other: 0% |
Skews male (68%) |
| Top Countries |
FRANCE (27%) UNITED STATES (13%) BRAZIL (5%) UKRAINE (5%) GERMANY (5%) |
Top regions: FRANCE (27%), UNITED STATES (13%), BRAZIL (5%) |
| Platform Engagement | Youtube: 448 avg views/post | Best reach: Youtube 448 avg views; best engagement: Youtube 14 avg likes |
Top Brand Affinities
| Brand | Category | Score |
|---|---|---|
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Affinity data is not available yet for this artist.
Use the “View Social Media Report” button above to see current social stats.
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Official Profiles
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LoginArtist: Scratch Massive
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-14 04:00 UTC | Scratch Massive | L'Olympia | Paris, France |
