Scotty Sire

Scotty Sire — pop artist from US.

Scotty Sire, a multi-talented artist with a massive online following, has seamlessly transitioned from YouTube to the alt-pop music scene. With over 11 million…

Influence: 56.20% Fanbase: 38.49% Trending: 65.05% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Houston Livestock Show and Rodeo • 8.24% • Very Strong

As of 2025-09-08

8,050,661

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 08:02:01 UTC

Genres

popsocial media popindie poppopmainstream pop

Biography

Scotty Sire, a multi-talented artist with a massive online following, has seamlessly transitioned from YouTube to the alt-pop music scene. With over 11 million social followers, 482 million YouTube views, and 180 million global streams, Sire's upcoming album MOOD SWINGS, set for release on March 11th through Fearless Records, showcases his most authentic work yet. Co-written by Sire and produced by Jon Lundin and Bruce Wiegner, the album delves into themes of anxiety and love, blending his signature alternative pop and hip-hop style with his darkly humorous touch.

Beyond his music, Sire has expanded his creative endeavors over the past year, launching projects such as the NGMI Podcast, his exclusive Patreon, and his CBD brand, happyface.

Top Brand Affinities

Report Date: 2025-09-08

Scotty Sire connects with 18-24 & 25-34 audiences and shows durable traction across UNITED STATES, UNITED KINGDOM, CHINA. With a heavily female (67%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 102,500 avg views per post; Instagram adds dependable engagement depth. Overlap with Houston Livestock Show and Rodeo, Hot Topic, American Eagle highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Scotty Sire moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Scotty Sire score 0.85% — Low bucket.

Brand: Houston Livestock Show and RodeoBrand: Hot TopicBrand: American Eagle

Followers:8,050,661

Engagements:68,034

Rate:0.8%

Posts:1,792

Avg Likes:67,683

Avg Comments:244

Avg Views:124,576

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 8,050,661 · Engagements 68,034 · Rate 0.8% Posts 1,792 · Views 124,576 · Avg Likes 67,683 · Avg Comments 244 · Avg Views 124,576	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 65% 25-34: 18% 13-17: 13% 35-44: 3%	Largest: 18-24 (65%); next: 25-34 (18%)
Gender Split	Female: 67% Male: 33% Non-binary/Other: 0%	Skews female (67%)
Top Countries	UNITED STATES (66%) UNITED KINGDOM (6%) CHINA (6%) AUSTRALIA (5%) CANADA (5%)	Top regions: UNITED STATES (66%), UNITED KINGDOM (6%), CHINA (6%)
Platform Engagement	Instagram: 63,276 avg likes/post · Tiktok: 102,500 avg views/post · Youtube: 22,076 avg views/post	Best reach: Tiktok 102,500 avg views; best engagement: Instagram 63,276 avg likes

Top Brand Affinities

Houston Livestock Show and Rodeo

Score: 8.24

Hot Topic

Score: 7.52

American Eagle

Score: 5.80

Champion

Score: 5.47

Coach

Score: 5.33

Chick-fil-A

Score: 4.90

Chrysler

Score: 4.79

Margaritaville

Score: 4.70

Lollapalooza

Score: 4.34

Steve Madden

Score: 4.24

Verizon

Score: 3.96

Busch

Score: 3.72

Brand	Category	Score
Houston Livestock Show and Rodeo		8.24
Hot Topic		7.52
American Eagle		5.80
Champion		5.47
Coach		5.33
Chick-fil-A		4.90
Chrysler		4.79
Margaritaville		4.70
Lollapalooza		4.34
Steve Madden		4.24
Verizon		3.96
Busch		3.72
Coachella		3.64
Taco Bell		3.47
Urban Outfitters		3.45
Abercrombie & Fitch		3.29
Lululemon Athletica		3.09
Walmart		3.08
Kylie Cosmetics		2.94
Pull&Bear		2.76
shein		2.67
CBS Television Studios		2.66
Kodak		2.61
Dr. Martens		2.60
Chipotle Mexican Grill		2.40
Sunnies Studios		2.40
CBS		2.35
Fenty beauty		2.35
Carhartt		2.30
Victoria's Secret		2.28
Showtime		2.28
Polaroid		2.28
Budweiser		2.24
Crocs		2.20
Gymshark		2.17
AMC		2.16
SheInside		2.14
Anastasia Beverly Hills		2.13
Nickelodeon		2.08
Walt Disney		1.92
ASOS		1.91
Forever 21		1.91
Too Faced Cosmetics		1.91
Bellagio		1.90
NYX Cosmetics		1.90
Target		1.89
Vogue		1.87
The North Face		1.83
Tarte Cosmetics		1.81
Hollister Co		1.81