Scotty McCreery
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
1,706,373
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:02:35 UTC
Genres
Biography
In addition to his musical achievements, McCreery has garnered recognition for his songwriting, receiving BMI Awards for writing one of the Top 50 Country Songs of the Year multiple times. He was also honored with two CMT Music Awards for his music videos. In 2024, McCreery released the single "Bottle Rockets," featuring Hootie and the Blowfish, showcasing his continued presence in the country music scene.
Scotty McCreery has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, NIGERIA, CANADA. A heavily female (64%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 237,964 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Dancing with the Stars, Lilly Pulitzer, Ariat signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,706,373 · Engagements 16,012 · Rate 0.9% Posts 1,508 · Views 284,464 · Avg Likes 15,431 · Avg Comments 1,079 · Avg Views 284,464 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 25% 35-44: 8% 13-17: 8% |
Largest: 18-24 (54%); next: 25-34 (25%) |
| Gender Split |
Female: 64% Male: 36% Non-binary/Other: 0% |
Skews female (64%) |
| Top Countries |
UNITED STATES (72%) NIGERIA (7%) CANADA (7%) PHILIPPINES (2%) THAILAND (2%) |
Top regions: UNITED STATES (72%), NIGERIA (7%), CANADA (7%) |
| Platform Engagement | Instagram: 8,556 avg likes/post · Tiktok: 46,500 avg views/post · Youtube: 237,964 avg views/post | Best reach: Youtube 237,964 avg views; best engagement: Instagram 8,556 avg likes |
Top Brand Affinities
Dancing with the Stars
Lilly Pulitzer
Ariat
Houston Livestock Show and Rodeo
Chick-fil-A
Margaritaville
Busch
iHeartRadio Music Awards
Bud Light
Influenster
T.J. Maxx
Younique
| Brand | Category | Score |
|---|---|---|
| Dancing with the Stars | 22.65 | |
| Lilly Pulitzer | 21.24 | |
| Ariat | 19.24 | |
| Houston Livestock Show and Rodeo | 11.75 | |
| Chick-fil-A | 9.25 | |
| Margaritaville | 9.15 | |
| Busch | 8.63 | |
| iHeartRadio Music Awards | 6.52 | |
| Bud Light | 6.50 | |
| Influenster | 6.49 | |
| T.J. Maxx | 6.39 | |
| Younique | 6.38 | |
| Coors | 6.03 | |
| Verizon | 5.59 | |
| OLD NAVY | 5.53 | |
| Publix | 5.29 | |
| Kroger | 5.29 | |
| Target | 4.97 | |
| ABC | 4.92 | |
| Dunkin' Donuts | 4.71 | |
| NBC | 4.62 | |
| Walmart | 4.55 | |
| Bentley | 4.50 | |
| Gillette | 4.34 | |
| American Eagle | 4.18 | |
| Amway | 4.13 | |
| Holden | 4.06 | |
| PetSmart | 3.91 | |
| Carhartt | 3.83 | |
| GMC | 3.54 | |
| ESPN | 3.49 | |
| Heinz | 3.25 | |
| Abercrombie & Fitch | 3.17 | |
| Paramount Pictures | 3.07 | |
| Budweiser | 2.88 | |
| Chrysler | 2.86 | |
| NHL | 2.56 | |
| Lululemon Athletica | 2.45 | |
| Jack Daniels | 2.41 | |
| Showtime | 2.39 | |
| Jeep | 2.34 | |
| Oakley | 2.12 | |
| The Olympic Games | 2.11 | |
| Chipotle Mexican Grill | 2.09 | |
| NFL | 2.09 | |
| WWE | 2.06 | |
| Under Armour | 2.04 | |
| Walt Disney | 2.01 | |
| Snickers | 1.91 | |
| Cadillac | 1.91 |
Official Profiles
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LoginArtist: Scotty McCreery
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 02:30 UTC | Scotty McCreery | Pompano Beach Amphitheater | Pompano Beach, United States | |
| 2025-12-15 02:00 UTC | Scotty McCreery, Mickey Guyton, Riders in the Sky, Mandy Barnett, The Gatlin Brothers, Charlie McCoy | Grand Ole Opry House | Nashville, United States | |
| 2026-01-30 02:30 UTC | Scotty McCreery | Pikes Peak Center | Colorado Springs, United States | |
| 2026-02-01 03:30 UTC | Scotty McCreery | Heartland Events Center | Grand Island, United States | |
| 2026-02-14 03:30 UTC | Scotty McCreery | Blue Gate Performing Arts Center | Shipshewana, United States | — |
| 2026-03-13 23:15 UTC | Country To Country Festival 2026 | Indigo At The O2 | London, United Kingdom | songkick.com songkick.com songkick.com songkick.com axs-uk.sjv.io c2c-countrytocountry.com c2c-countrytocountry.com c2c-countrytocountry.com axs-uk.sjv.io c2c-countrytocountry.com lnk.to axs-uk.sjv.io c2c-countrytocountry.com axs-uk.sjv.io lnk.to axs-uk.sjv.io c2c-countrytocountry.com axs-uk.sjv.io songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com |
| 2026-03-13 23:30 UTC | C2C Country to Country - Glasgow 2026 | OVO Hydro | Glasgow, United Kingdom | — |
