Scotty McCreery Brand Affinity ranks highest Dancing with the Stars at 22.65% . Very Strong. Score DMDB 66.35% | Fanbase 56.72%

Scotty McCreery — country artist from US.

Scotty McCreery is a prominent country artist who gained widespread recognition in 2011 with the release of his debut studio album, "Clear as Day," which…

Scotty McCreery

Recognizable

Country: US | Gender: male | Artist ID: 11e81bc7-9a00-04f8-9695-a0369fe50396

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Genres

countrycountrycontemporary countrycountry roadfolk & traditionalmodern country rock

Influential: 66.35% Fanbase: 56.72% Trending: 71.16%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Dancing with the Stars • 22.65% • Very Strong

As of 2025-09-10

1,706,373

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 66.35% | Fanbase 56.72% | Trending 71.16% | CAREER STAGE: MAINSTREAM

Biography

Scotty McCreery is a prominent country artist who gained widespread recognition in 2011 with the release of his debut studio album, "Clear as Day," which debuted at No. 1 on the Billboard Top 200 Albums chart. With over 4 million albums sold and 6 No. 1 hits to his name, McCreery has achieved significant success in the music industry. He won the 10th season of "American Idol" in 2011 and has received accolades such as the ACM New Artist of the Year award. In 2023, he was inducted into the North Carolina Music Hall of Fame.

In addition to his musical achievements, McCreery has garnered recognition for his songwriting, receiving BMI Awards for writing one of the Top 50 Country Songs of the Year multiple times. He was also honored with two CMT Music Awards for his music videos. In 2024, McCreery released the single "Bottle Rockets," featuring Hootie and the Blowfish, showcasing his continued presence in the country music scene.

Report Date: 2025-09-10

Scotty McCreery has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, NIGERIA, CANADA. A heavily female (64%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 237,964 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Dancing with the Stars, Lilly Pulitzer, Ariat signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Scotty McCreery score 0.94% — Low bucket.

Brand: Dancing with the StarsBrand: Lilly PulitzerBrand: Ariat

Followers:1,706,373

Engagements:16,012

Rate:0.9%

Posts:1,508

Avg Likes:15,431

Avg Comments:1,079

Avg Views:284,464

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,706,373 · Engagements 16,012 · Rate 0.9% Posts 1,508 · Views 284,464 · Avg Likes 15,431 · Avg Comments 1,079 · Avg Views 284,464	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 25% 35-44: 8% 13-17: 8%	Largest: 18-24 (54%); next: 25-34 (25%)
Gender Split	Female: 64% Male: 36% Non-binary/Other: 0%	Skews female (64%)
Top Countries	UNITED STATES (72%) NIGERIA (7%) CANADA (7%) PHILIPPINES (2%) THAILAND (2%)	Top regions: UNITED STATES (72%), NIGERIA (7%), CANADA (7%)
Platform Engagement	Instagram: 8,556 avg likes/post · Tiktok: 46,500 avg views/post · Youtube: 237,964 avg views/post	Best reach: Youtube 237,964 avg views; best engagement: Instagram 8,556 avg likes

Top Brand Affinities

Dancing with the Stars

Score: 22.65

Lilly Pulitzer

Score: 21.24

Ariat

Score: 19.24

Houston Livestock Show and Rodeo

Score: 11.75

Chick-fil-A

Score: 9.25

Margaritaville

Score: 9.15

Busch

Score: 8.63

iHeartRadio Music Awards

Score: 6.52

Bud Light

Score: 6.50

Influenster

Score: 6.49

T.J. Maxx

Score: 6.39

Younique

Score: 6.38

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Top Brand Affinities

Brand	Category	Score
Dancing with the Stars		22.65
Lilly Pulitzer		21.24
Ariat		19.24
Houston Livestock Show and Rodeo		11.75
Chick-fil-A		9.25
Margaritaville		9.15
Busch		8.63
iHeartRadio Music Awards		6.52
Bud Light		6.50
Influenster		6.49
T.J. Maxx		6.39
Younique		6.38
Coors		6.03
Verizon		5.59
OLD NAVY		5.53
Publix		5.29
Kroger		5.29
Target		4.97
ABC		4.92
Dunkin' Donuts		4.71
NBC		4.62
Walmart		4.55
Bentley		4.50
Gillette		4.34
American Eagle		4.18
Amway		4.13
Holden		4.06
PetSmart		3.91
Carhartt		3.83
GMC		3.54
ESPN		3.49
Heinz		3.25
Abercrombie & Fitch		3.17
Paramount Pictures		3.07
Budweiser		2.88
Chrysler		2.86
NHL		2.56
Lululemon Athletica		2.45
Jack Daniels		2.41
Showtime		2.39
Jeep		2.34
Oakley		2.12
The Olympic Games		2.11
Chipotle Mexican Grill		2.09
NFL		2.09
WWE		2.06
Under Armour		2.04
Walt Disney		2.01
Snickers		1.91
Cadillac		1.91