Scott Walker
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
55,451
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 11:20:18 UTC
Genres
Biography
Born in Ohio in 1943, Scott Walker rose to fame in the U.K. with a unique blend of orchestrated arrangements and morose lyrics, drawing inspiration from artists like Jacques Brel. Despite commercial ups and downs, Walker's solo albums in the '60s and '70s showcased his songwriting talent. His later years saw him contribute to soundtracks, collaborate with artists like Sunn 0))), and compose film scores, leaving a lasting impact on the music world before his passing in 2019.
Scott Walker cuts through with 25-34 & 35-44 audiences and consistency across UNITED STATES, UNITED KINGDOM, ITALY. A heavily male (78%) profile rewards creative that treats fans like insiders. Performance peaks on Youtube with 45 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Ivanka Trump, FOX, CNN, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 55,451 · Engagements 97 · Rate 0.2% Posts 11,074 · Views 45 · Avg Likes 97 · Avg Comments 4 · Avg Views 45 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 34% 35-44: 23% 45-64: 22% 18-24: 19% |
Largest: 25-34 (34%); next: 35-44 (23%) |
| Gender Split |
Female: 22% Male: 78% Non-binary/Other: 0% |
Skews male (78%) |
| Top Countries |
UNITED STATES (26%) UNITED KINGDOM (14%) ITALY (5%) FRANCE (5%) BRAZIL (4%) |
Top regions: UNITED STATES (26%), UNITED KINGDOM (14%), ITALY (5%) |
| Platform Engagement | Instagram: 97 avg likes/post · Youtube: 45 avg views/post | Best reach: Youtube 45 avg views; best engagement: Instagram 97 avg likes |
Top Brand Affinities
Ivanka Trump
FOX
CNN
Miller Lite
Barstool Sports
United
Delta
Verizon
Chick-fil-A
Nixon
Coors
Walgreens
| Brand | Category | Score |
|---|---|---|
| Ivanka Trump | 96.44 | |
| FOX | 55.11 | |
| CNN | 24.83 | |
| Miller Lite | 20.63 | |
| Barstool Sports | 12.83 | |
| United | 10.91 | |
| Delta | 10.14 | |
| Verizon | 8.95 | |
| Chick-fil-A | 8.79 | |
| Nixon | 8.24 | |
| Coors | 8.07 | |
| Walgreens | 6.86 | |
| Busch | 6.80 | |
| NFL | 6.40 | |
| Margaritaville | 6.39 | |
| Anthropologie | 6.30 | |
| Kroger | 6.03 | |
| American Airlines | 5.65 | |
| NORDSTROM | 5.49 | |
| Dunkin' Donuts | 5.37 | |
| ESPN | 5.15 | |
| FedEx | 4.81 | |
| Taco Bell | 4.81 | |
| American Eagle | 4.73 | |
| NBC | 4.67 | |
| ABC | 4.52 | |
| Kate Spade | 4.37 | |
| The Home Depot | 4.36 | |
| Carhartt | 4.24 | |
| Bud Light | 4.21 | |
| NHL | 3.98 | |
| The Olympic Games | 3.74 | |
| Walmart | 3.65 | |
| Uber | 3.59 | |
| Gillette | 3.57 | |
| Boeing | 3.55 | |
| Holden | 3.44 | |
| Pfizer | 3.43 | |
| Costco | 3.20 | |
| Target | 3.08 | |
| Tesla Motors | 2.91 | |
| WWE | 2.87 | |
| Paramount Pictures | 2.79 | |
| Lululemon Athletica | 2.66 | |
| NBA | 2.63 | |
| Columbia Pictures | 2.62 | |
| Intel | 2.58 | |
| Activision Blizzard | 2.56 | |
| Harley-Davidson | 2.53 | |
| Jeep | 2.52 |
Official Profiles
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LoginArtist: Scott Walker
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Top 10 Songs Played Today
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Total Streams (2025-09-22)
Total: 729,766
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
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572,900 | 78.50% |
| [+] |
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150,041 | 20.56% |
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6,825 | 0.94% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















