Scott Henderson
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
43,989
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 11:34:51 UTC
Genres
Biography
Born in West Palm Beach, Florida in 1954, Henderson was inspired by guitar greats like Jimi Hendrix and Jeff Beck before delving into jazz. He honed his skills in Los Angeles, studying with Joe Diorio and drawing influence from artists like John McLaughlin and Miles Davis. Henderson's career includes stints with Chick Corea's Elektric Band and Joe Zawinul's Syndicate, as well as numerous albums with Tribal Tech and solo releases like Dog Party and Well to the Bone.
Scott Henderson commands interest from 25-34 & 35-44 audiences in UNITED STATES, BRAZIL, ITALY. With a heavily male (97%) base, collaborations tied to style, access, or drops tend to land. Youtube delivers predictable visibility (36,075 avg views per post); Instagram delivers the receipts in replies and shares. Affinity overlap with Ampeg, Akg, MOOG points squarely at streetwear, music platforms, and lifestyle products. Expect awareness that shows up in the comments—not just in the reports.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 43,989 · Engagements 2,476 · Rate 5.6% Posts 141 · Views 36,075 · Avg Likes 2,450 · Avg Comments 93 · Avg Views 36,075 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 40% 35-44: 25% 45-64: 19% 18-24: 14% |
Largest: 25-34 (40%); next: 35-44 (25%) |
| Gender Split |
Female: 3% Male: 97% Non-binary/Other: 0% |
Skews male (97%) |
| Top Countries |
UNITED STATES (19%) BRAZIL (15%) ITALY (11%) UNITED KINGDOM (4%) CANADA (4%) |
Top regions: UNITED STATES (19%), BRAZIL (15%), ITALY (11%) |
| Platform Engagement | Instagram: 2,223 avg likes/post · Youtube: 36,075 avg views/post | Best reach: Youtube 36,075 avg views; best engagement: Instagram 2,223 avg likes |
Top Brand Affinities
Ampeg
Akg
MOOG
Pro Tools
Sennheiser
Ableton
Akai
Amazon Music
musical.ly
Yamaha
Spotify Music
Movistar
| Brand | Category | Score |
|---|---|---|
| Ampeg | 72.34 | |
| Akg | 66.78 | |
| MOOG | 47.41 | |
| Pro Tools | 40.26 | |
| Sennheiser | 35.46 | |
| Ableton | 23.45 | |
| Akai | 21.07 | |
| Amazon Music | 13.28 | |
| musical.ly | 7.82 | |
| Yamaha | 7.56 | |
| Spotify Music | 7.38 | |
| Movistar | 5.68 | |
| Beats Electronics | 4.97 | |
| NBC | 3.79 | |
| MTV | 3.02 | |
| Lollapalooza | 2.84 | |
| SoundCloud | 2.67 | |
| Warner Bros | 2.41 | |
| Jack Daniels | 2.25 | |
| Heineken | 2.22 | |
| Skoda | 2.07 | |
| Jaguar | 1.89 | |
| Harley-Davidson | 1.79 | |
| Paramount Pictures | 1.79 | |
| Cadillac | 1.66 | |
| Sony | 1.58 | |
| Pixar | 1.53 | |
| Ray-Ban | 1.49 | |
| GoPro | 1.45 | |
| Star Wars | 1.42 | |
| Nintendo | 1.42 | |
| Guinness | 1.39 | |
| Amazon | 1.23 | |
| Apple | 1.06 | |
| Tesla Motors | 1.03 | |
| HBO | 1.03 | |
| Guess | 1.02 | |
| Canon | 0.96 | |
| Lego | 0.95 | |
| DC Entertainment | 0.92 | |
| Nissan | 0.84 | |
| Converse | 0.83 | |
| Ferrari | 0.81 | |
| Volkswagen | 0.80 | |
| Vans | 0.79 | |
| NBA | 0.78 | |
| National Geographic | 0.76 | |
| Nikon | 0.74 | |
| Netflix | 0.73 | |
| MAC Cosmetics | 0.72 |
Official Profiles
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LoginArtist: Scott Henderson
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Top 10 Songs Played Today
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Total Streams (2025-09-24)
Total: 48,172
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















